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Webinar – Connecting Workforce and Business Initiatives with Lifelong Learning 2017-07-11

Webinar –  Connecting Workforce and Business Initiatives with Lifelong Learning  2017-07-11


Susan: Welcome to our webinar, Eureka!
Where Workforce and Business Initiatives Connect with Lifelong Learning. I’m Susan
Hope Bard and I will be your host today. I am here with TechSoup. And today
we’ve got a spectacular presentation brought to you by the folks at the
city of Scottsdale Public Library. Before we get started with their presentation,
I’m going to talk to you a little bit about our platform to deliver
our webinar, it’s ReadyTalk. So what you see on the left side of your
screen should be a bar, it’s a chat bar. That bar is there for you to chat questions
to us. If you have technical difficulties we have folks on the back end that can
help you. If you have questions at any time during the presentation, do not hesitate
to chat them in. We may not answer them immediately, but I will be cuing them
up for Nife and Allan our presenters to answer periodically, or at the end of the
presentation. So you don’t need to raise your hand. You can simply chat the questions
in as they come to your head. If you lose your Internet connection,
you can reconnect using the link that was sent to you in your
confirmation or reminder email. So you know, all of the lines are muted. The
reason we do this is to get a good clear connection and we can record without any background
sounds. We do post all of our recorded webinars on our website at
www.TechSoup.org/communities/events-webinars. So you can find all of our archives
there, or on our YouTube channel. You will receive an email with this
presentation, a link to the recording, and any resources that Nife and Allan
mentioned during the presentation shortly after the event. We will process the
recording and then we’ll send out that email to you pretty shortly, usually by the end of
the day. You can also tweet us at TechSoup or use hashtag #tswebinars. So our presenters today as I mentioned,
Nife Adeyemi and Allan McWilliams are both from the City of Scottsdale
Arizona with the Public Library there. Nife has presented with us a few times
before. She is a Digital Media Specialist and she works in the Eureka Loft so she’ll be
able to share with you some of her experiences. And Allan helps administer that
program. And he is going to give you some background information as well.
As I mentioned, I am Susan Hope Bard and I am the Training And
Education Manager here at TechSoup. We have two folks on the
back end assisting with chat. We’ve got Becky Wiegand.
She is our Webinar Manager. She will be helping you with
any Tech challenges you have. And also Alicia Kidd, she is
our Online Learning Specialist. This is her first webinar with us, so
she is going to be learning how to chat and use the chat box
just like some of you. I’m going to talk to you a little bit
about TechSoup. We are headquartered here in San Francisco California. I’d love
to know where you are joining us from so take a moment in the chat box and tell
me what city and state your joining us from. I see a couple of people chatting in. Great!
Texas, Maine, Georgia, North Carolina, Yeah!, from all over the country, Pennsylvania,
New Jersey, Buffalo, thanks so much for joining us today. Great. LA
as well, a few from California. There is someone from
Arizona. Great, thanks Lori. Before I turn it over to Allan and Nife,
I did want to conduct a poll question. And this is our first poll question before
we actually start with the presentation. So what we would like to know,
Nife and Allan would like to know if your library currently offers services
for small business owners and entrepreneurs? It is a yes or no question. So what I’ll
do is give you about 5 seconds to answer, and then I will give you a count down
of 5 seconds and we will take a look at how many of the libraries that are
joining us today do provide these services. So I will give you 5, 4, 3, 2, 1. Okay, so it looks like a little bit more
than half of you already do this. Great! So hopefully Nife and Allan will be able
to tell you some of their best practices, and some of their lessons learned as well. And
I’m thrilled to be able to have them present to you today. I’m going to turn
it over first to Allan McWilliams. Allan, take it away. Allan: Hello everybody. I’m here giving
sort of highlights of the Eureka Loft and what that experience has been like for
the Scottsdale Public Library over the past, roughly 4 years since the Eureka Loft was
created. Just a little bit of a background to get a sense of how it’s developed out
of traditional sort of library activities. The space was actually used as a local history,
sort of a Scottsdale and Southwest collection of mainly print materials. So that was housed
on the mezzanine level in the large main library in downtown Scottsdale. And that
collection was relatively underused and certainly the space was generous for
collection that received sort of sporadic attention. So it was decided when the library was approached
by Arizona State University representatives, a new sort of entrepreneurial incubator
that ASU had started called the Sky Song. They approached the library administrators and
proposed setting up a sort of a space in the library to promote the type of entrepreneurialship and
business start up that they were interested in. And so it was decided over the
course of some months that that space, that mezzanine level in the main library would be
an ideal spot for what came to be the Eureka Loft. And that again, was in about 2003. The Sky Song partnership was mainly in
material terms, or in actual sort of – a product that was developed out of that was a
series of programs called the Start Up School. And that was a several week long
course that was offered to the public, to entrepreneurs and business people
for the business 101 sort of approach. So that was done with presenters, people
who had been through a program with ASU and had learned about the material,
and had a prospectus or an outline for what was presented, and materials
they were able to provide to the students, or participants, attendees
in these sessions. That also lead to some other programs which
the library itself was involved in creating, things like marketing, and just general business
topics of interest to the business community, to start ups and existing business
people. And those were successful enough that we are still continuing with those
programs. They tend to take place either a monthly or a biweekly basis. We have presenters who
actually went through the start up school, and then went on to become
presenters themselves. The other aspect of the Eureka Loft is that job
help exists as part of the mission for Eureka Loft to promote job searching. We have
equipment, a series of computers that have special software loaded, and
links and so on that are made available for extended sessions for people
who are searching for jobs. We also have a weekly job help drop in
sessions which are provided by library staff as well as volunteers. Those are things
like resume help or mock interviews. So again, that’s part of the same mission
that the library has established for Eureka is to promote business and employment. As far as the space goes, again, it was
sort of serendipitous that the library had a large open mezzanine level, and so
it works out pretty well as it turns out for programming purposes, and also for
collaborative or interactive space for the public. There is sort of a dogleg shape, and
the one section of it has been set up as sort of a mini auditorium. We’ve got
a screen, a projector screen on one side, and then a series of rows of tables and
chairs that people are able to set up, and get the information from our presenters.
That has worked pretty well for us. It is easily configured. We have
the tables sort of daisy chained so that they have electrical power so
people are able to use their laptops there. When we are not doing programs that
same space is able to be used by people for whatever sort of business activities that they
are doing. We try to encourage the use of the space apart from the programming that goes on as
just a working space or collaborative space. We had at one point what we called the “collaboration
station” which was a large-screen monitor. This is sort of a piece of equipment that was
inherited at the beginning from the main floor of the library. And that never really
lived up to its promise, I will say. That’s one of the lessons learned is that
technology will easily outstrip any sort of vision that you’ve got for doing things.
I think that we’ve come into an age with wireless connections and it’s not
so much a matter of plugging in physically to a unit of some sort. It’s kind of
gone into the ether, you might say. So we are looking at other ways to
encourage that sort of collaboration that doesn’t necessarily involve a giant
television set. So that’s our space and equipment. We have managed staff. The Eureka Loft
as part of the regular library hours, the Adult Services Department does
a regular shift at the desk there, the physical desk there in the Eureka
space, so there is always somebody on hand either to help the computer users, or to
answer questions or explain a little bit about the space, and refer people to
appropriate resources whether they are library or other resources. As it turned out, within about the past year, the
City of Scottsdale’s Economic Development Department was granted a room, some office space
which extends off of the Eureka Loft. So that has put them right next
to us which is very convenient. So our economic development people
are sort of considered as stakeholders in what we do in Eureka, because there
are obviously some common interests in promoting small businesses and
entrepreneurship that has led to some again, good mutually useful development
such as a sound baffling system, and a large projector which we use
for promotional and marketing purposes. The promotion of library programs
or Eureka programs is also enhanced by the resources that the Department of
Economic Development has at their disposal. The partnership that began with ASU has
not really continued in its original form. It was instrumental really in getting
Eureka Loft set up, but we’ve gone from a more direct partnership to
using still the ASU start up school, the program on a several times a
year basis we make that available, and still using the ASU provided instructors. But
it’s really more strictly a library project now. And the other programming that
is done is done by library staff. It’s organized and
presented by library staff. I’m making Nife jump around on the
slides here, so sorry about that. But we have some partnerships
with small business entrepreneurs, and we have presenters who we contract
with either on a volunteer sort of basis. So we have a lot of presenters who
do their programming free of charge. We have also a number of programs,
especially at the present time we’ve been doing programs with
the IMLS and LSTA grant monies that has allowed us to do some
maker related technology programs. Those involve paid presenters.
And we have an additional grant which is currently, in fact just
today, we’ll be starting up a program that is for minority women business
people. That’s again, a grant, funds that were provided through ASU. And we are working on
scheduling programs for the fall. There are things like marketing, and
general business interest questions that we’ve got. And we’ve also
got some personal finance programs which are provided by local experts. And
whatever is really of interest to the public we try to use feedback that
we get back from programs. I’m trying to think of any questions
that I might have as a librarian, so may be if we had some questions now
would be a chance for you to send those out, and I’ll see if there is anything
I’ve missed or confused you about. Susan: Thanks Allan. Actually
there were a couple questions. You mentioned that Eureka Loft is
completely funded now by the library program. But how does that work? How
is it scheduled and staffed? How do you work that? I
know you also work the desk, so I know that there is a lot of
hats that everyone has to wear. How do you work that with
scheduling, staffing, and training? Allan: Well, again, it falls to the adult
services people in the Civic Center Library which is where Eureka Loft is
housed. The desk in the Eureka Loft is just taken as a another service point.
So it happens that I do the scheduling for the department, so when I am plugging
in people for desk shifts each week, the Eureka Loft is just another
one of those service points. We do, so of course that means that
it is funded through just the library’s operating budget as far
as staff is concerned. We do also have volunteers. So we have a
fairly good cohort of people that come in and provide us a couple hours of
coverage for the Eureka Loft each week. Just about each day of the week
we’ll have somebody coming in, and we’ve had some of those volunteers
for almost as long as the Eureka Loft has been around. That’s a very
good reliable source of help. And of course, we keep those people
in the loop as far as what is going on with programming, and any changes that
may be the library system has changes that might affect the use of the Eureka
Loft, or the services that are provided. Did I answer that whole question? Susan: I think so. We actually
have quite a few questions, and I think some of these are relevant
to your portion of the presentation in terms of, you said you solicit
feedback from the folks that come in. How do you first promote the service,
and then how do you determine, or what are the most popular programs? Allan: To promote the service we’ve
gotten a little bit more into social media. We are trying to make use of
Facebook and Twitter. And we maintain, or I maintain a calendar on Meetup.com
which has a Eureka Loft specific page. So that shows all of the weekly and
monthly programs that are upcoming, and allows people to sign up
for sessions to attend programs. The library system has an online calendar
of events as well as a print calendar of events. We try to keep those
up-to-date with the Eureka programming. There is actually a designated page
in the printed calendar of events that kind of showcases the Eureka Loft programs.
That tends to be a pretty good source for us, because the print calendar is still where
a lot of library customers expect to find what’s going on in the library. So
we do our best to keep that current and get the programming listed in there. I have been doing the programming coordinating
in Eureka for a little over a year now, and I tend to get either presenters that
have used or presented in Eureka Loft before that know the content, and people
who are presenting. We also have, suggest a program sort of a tool that
goes through the library’s website. Those recommendations, that
gives the potential presenters a chance to describe what their
presentation will be as far as length, and the time frame, and so on
for what they want to present. Those go through the Adult
Services Coordinator for the system. And anything that specifically
matches or might match the Eureka goals is forwarded to me. And I make
contact with the presenters if it is something we would like to
pursue. As far as what is most popular, I think it’s safe to say that the ASU
Start Up School iis a pretty good draw, because it has sort of that pedigree I think,
that appeals to a lot of potential business people. And we’ll be getting to Nife’s
presentation here in a minute, and we definitely had raging success
with her social media, and marketing and business related programs. So I know
you’re looking forward to hearing about those. Susan: Yes. Thank you. And we do
have, before I turn it over to Nife, we have a couple other questions. There our
kind of two that are kind of hand-in-hand, so I want to put these 2 together if that’s
okay. The first is what are the prices to rent the meeting space? And is there a
special discount for nonprofits in the area? Allan: Well, the Eureka Loft is used
exclusively for library produced programs, or partnered programs at this
point. We don’t rent that space out, unlike a lot of other spaces that we have in
the library including the Civic Center Library. There is a rental, sort of scale
rental for different types of groups that want to use the auditorium
or some of our meeting rooms. That depends on the type of organization
that is making use of the space. There are different pay scales for
for-profit groups v. nonprofits. Obviously, city or library use of
the rooms, those rooms are free. We don’t charge ourselves
to use the rooms. I can’t tell you what the pricing
scale is. They keep it a secret. Well, they don’t keep it a secret but
it is something that is handled centrally for the library system. So we have office
staff that strictly does room bookings, and they are able to provide
all the details including pricing for people who are interested in using those
spaces. But again, Eureka is used at this point exclusively for library programs,
and business related topics. Susan: Thank you. There are a few more
questions but I want to let everyone know that we are going to hold off on. We are
going to let me Nife present her portion. And then we’ll collect those
other questions, so don’t drop off. We’ll got those answered.
Did we have a poll? Nife: Allan wants to mention
one more thing about our metrics and performance and
then I’ll go right in. Susan: Got it, thank you. Allan: I know it’s of interest, because
this is something that all libraries are trying to keep up with is measuring our
success. We haven’t found a really great way of getting sort of how much
of an impact are we having, how specifically successful our
small business people who make use of the Eureka Loft resources, because
again, they are just members of the public who we don’t have any real
control over following up with. If they are interested in sharing
some of their successes with us, then we have the anecdotal evidence.
So what we do is pretty much what we do with our other programming for
Eureka Loft which is to do surveys. And that has pretty consistently given us
high ratings for the quality and the content of the programs. And it of course gives
us the raw numbers as far as attendance. Just for example, we had something
in the neighborhood of 163 programs over the past year with about 1400
people attending in the past 12 months. Those seem to be indicating that
we are doing something right. I guess there is not any
basis to compare those against, but if we are doing as well as we have done in
past years, and we are continuing to draw people to the programs, then we
consider that a success. Susan: Great, thank you. Nife: Okay, I think I’ll just go right in then
Susan, since we are just jumping right ahead. So thank you Susan, again, and thank
you TechSoup for this opportunity to speak with everyone. So as
Susan mentioned, I am Nife Adeyemi, Digital Media Specialist here Civic Center Library.
And just to give you a little bit of background before we get started at what I do
here, prior to working here I was working at a local university in their
Communication Arts Department. So I just happened to see the position online
that was available for a digital media specialist. And it said, “You are going to teach
digital media classes to patrons mainly aimed at small
business owners, entrepreneurs, and those who are thinking about starting a
business, and also manage a digital media lab which would be like
a production studio.” So I was like, “Yeah, that’s
me. I can do that. Sign me up!” It was also a grant funded positions so
each year, this is going on my 3rd year that I’ve been here. So each year we have
to get the grant approved again and funded. And so usually around maybe
November I find out that oh yeah, the grant is back. But me
myself as a small business owner, I thought it was perfect. It is grant
funded. I worked 25 hours at the library so I still have time to do my business.
And as I’m meeting other business owners, I’m teaching them, and learning from them,
and I just absolutely love to help them. So I’m not a librarian. I’m a digital media’s
specialist, and I think it’s a perfect atmosphere to meet people that are thinking about
starting a business or are already on there. And we come across every type of individual
in the business whether they are just starting, they are already well into their business and
they just need some help marketing, and so forth. So to the right of the slide you see up, this is
actually a digital form of the banner that we have in digital media at the Eureka Loft that we
worked with Economic Development to create. So we thought of a tag line. We
called it “where startups connect.” Took a picture and just posted it
up there so people can kind of know as they walk up what they can
expect. As Allan mentioned the space, we really want people to be able to come.
It’s a cool working space where they can come, collaborate, network, learn, and then
also use the digital media space as well. So I’ll give you a few pictures of behind the
scenes what we do in our digital media lab, so you can see what that looks like.
We do have a dedicated volunteer. Her name is Crystal and she comes in
to take photographs of the patrons. She normally comes on Mondays,
sometimes on Thursdays. She’s amazing. I mean, by the time she has
access to the digital media lab, so sometimes if I don’t even get
there, she’s set up everything. She is ready to go. She helps me with the
videos. So we’ve kind of planned it out and it’s been working pretty well. It took
some time to actually get the schedule right to see, when are we actually going to shoot
videos? When are we going to operate and open it? So what we determined is
patrons can come once per month and they can use the digital
media lab and set it up through me. They can either email me, and we
also have a general email address for the digital media lab which is
[email protected] So what you are seeing here is actually
half of the poster that is on the door. So a lot of people that look in say, what’s
that? I heard a question about pricing too. I get that. It’s probably one of our number
one questions. How much does it cost to rent? And it’s absolutely free. We are one of the few
libraries here that have a digital media space. I think one is starting one. Someone had
left our library and was working at that one. So they were able to get encouraged and
actually start something at their own library. So people are really impressed
that we can actually offer this and we enjoy doing that. But the
once per month thing really does work. And it actually goes by really fast for
patrons, because either they’re going to come in and do a video or do a one-on-one
with me which would include doing like a brainstorming for branding, marketing
their business, creating marketing materials, Web design. So we help them
with that. Social media marketing and video production as I said earlier,
they are either taking photos of themselves like a head shot for their
website, or their products. We have taken quite a bit
of product photos as well. So I wanted to show you what
we have in the digital media lab that we offer to our patrons. So we do have
Apple iMac that has Adobe Creative Cloud in there. I’ll say in the first year coming
from the university and teaching students how to do the actual hands-on labor,
my series of classes were very technical and high level, really detail oriented.
So I was going through a series of video production classes
teaching them how to do this stuff. And although the classes were getting
filled, as far as the space that we had there at the time, I realized that when
businesses, when people start businesses they want to be able to do this, but they
don’t necessarily want to be the expert in how to do this. So we can show them and
help them v. turning them into a video producer, or turning them into something that
they probably either don’t have the time, the ability to do, then we can go from
there. So the classes I kind of move on now are more of a marketing, and I’ll
talk a little bit more about that. So you can see we have Canon T5I. We have
2 of those. We do have a green screen, so if somebody comes in and wants to do a video.
Like for example, we’ve had realtors come in and they want to have a background of
Scottsdale of a home that they are selling, we can easily crop that out for them,
and put in the background of their choice. We also did have a volunteer
video editor that was in school. He’s since graduated and we are
looking at getting another one. Brandon, our volunteer coordinator is amazing.
He always gets us different volunteers. And he can maneuver and tell us, “This
person’s interested,” and help us. And we do have a lot of people who are
interested in volunteering at the library, so I think that’s awesome.
We also have a teleprompter, so people that need to read their script, they
can use that. We have lighting that is set up. We have tripods for the cameras,
and microphone so they can use it, and a few other software that
people can have access to. The other question I get asked a lot
is can they be in the digital media lab without us being in there? And they can
technically. But let’s say we have somebody that actually has their own equipment to shoot
video, they would have to bring their equipment, and we would make sure, especially on
the weekends because I’m only here Monday through Thursday, one of the other
library staff would open it up for them. They could set up their video
equipment and use the space. But as far as using our equipment
without us there, we don’t allow that, because we want to make sure that nothing
is damaged, lost, or anything like that. So we actually have to be there to supervise that.
But we have had people that are photographers, videographers that just need to use the
space and they don’t necessarily need us. We let them book that and
it’s usually on the weekend. So I’ll mention a little bit about Adobe
Creative Cloud that I used to teach a lot about, so if anybody has any questions
about that feel free to contact me. So this is just a sample of some of
the digital media classes I’ve had. As you can see, one of the ways that
we do market my digital media classes is we will have a separate rack form that
gets printed out by our graphic designer here. So it goes a long in schedule with the
printed calendar that we have for the library. But my rack card is strictly digital
media classes. And then on the back we’ll have digital media lab, the same
thing I just showed you we have on the door, how they can register, how they can
book it, and the equipment that we have. We have the pictures
on the back as well. The restrictions, I don’t know if you
noticed but we do have restrictions. It’s work pretty well from the beginning
that we restrict it to like once per month, making sure we were there
monitoring everything and everything has moved pretty
smoothly as far as that. So I’m going to go through a
sampling of some of my classes. But before I do that, I don’t
know if Susan has any questions that you have seen particular for the
digital media lab if you want to ask that before we go in to take a look at some of the
classes we teach in the digital media marketing. Susan: I don’t think there is anything
particularly for your digital media program, but there are other questions that we can
bring up at the end before we sign off. Nife: Okay, yeah. So one of the things
I’ve noticed is we’ve changed a little bit of our classes is we do marketing
through like I said our rack cards. We have the meet up page that Allan spoke
about where it is just exclusively Eureka, everything that is going on. So my
digital media classes are on there as well and I’ll show you again. I don’t
know if you noticed but I put in – I show this during my classes as
well and every slide deck that I use during my class I upload a link
to download it on our meetup page. So you can actually go back there yourself,
go to our meetup.com/Eureka-Scottsdale. You go to the date of the class, and I’ll
usually put a note, there is a link to download the presentation. The password would
be digital media 2017 for this year. If you go back to tell 2016
it would be digital media 2016. So you would just download the
presentation if you want to look at it. I do get a lot of people emailing me
that they missed class or the presentation to know how that works. We also
use another form of marketing which is Nextdoor.com. And for me,
what I recognize is that has been one of the biggest impacts as far as our
class turn out. We’ve had some really closed, like sold-out classes. Even though they are
free, it’s like we’ve had to have a waiting list because the space we have only has about 30
chairs, so we usually have to get extra chairs. Fill it in. We had a really popular class
which was our Facebook and Instagram class that had over 100 registrants, so we
definitely had to get more chairs put in there. So I’ll just give you an example
of some of the classes that I teach. I always start off with Branding Your
Business. So business owners need to know, are they branding? What
does that even mean to them? What does that entail for
you as a business owner? So I use one of my favorite
definitions. If you read that it’s “ an intangible perception of
a person, thing, product or service that people choose to buy into based
on what they are told or experience.” So a brand is a belief system. So
if you can get your target audience to believe what you are telling
them about you, they recognize it, they are telling others, and they have seen
it, then you have actually created a brand for your company. So this is just
an example of one of the slide decks that we would use on our presentation.
Another thing I noticed is the title of my class really makes a difference on turn
out. So I’ve also helped some other presenters with their titles as well, if
they are not seeing a turn out. Allan and I have worked on it together
too. So if I title a class a certain way that doesn’t create interest, you
might not get as much of a turn out. But as I went through I noticed a lot of
people wanted to know about their marketing but we’ve got a start from scratch and see.
So this next class is Branding Through Video. And then I also have a DIY Video
And Photography class that we teach. So showing them the basics. So we
don’t want to get too overtechnical so it’s so over their head that they can’t
do that thing. We are here to support them, but if they at least know the
terminology, the different steps, the different things that
they can use in their hand then they are going to feel a
little bit more comfortable with it. So an example of that that I would show them
is if you’re going to use your smart phone, make sure that you shoot wide, not tall.
So a lot of people are going to shoot tall, and if they are going to upload
it on YouTube for example, they are going to get these black
bars on the sides of their video. So that’s a no-no. That’s really jarring to the
eyes. So we will give them certain tips like that. And I always like to tell them why they
should be shooting video, blogging, marketing. Obviously they want to increase
sales or get brand awareness, but giving them actual numbers that
shows the impact of what they do in their business, helps to
make a difference as well. So for example, if you have
a video on your website, you increase the amount of time that
a visitor would stay on your website by an average of 2 minutes. So when we
see that normally you have 15 seconds to impact somebody when
they come onto your site and they are going to decide whether or not
they are going to stay on your site or leaving, you can do certain things such
as having a video on your website to create that increased visitation
and having them stay longer which also increases the search engine
optimization that we also talk about as well. So another class that I
presented is When Websites Work. So we go through those kind of steps when
it comes through each page of your site whether its your about
page, your services. And depending on what type of business
they have, we can work with them to show them okay this is what
you need on the front page. If you are selling, if you are an
e-commerce site, you should really have right when they go to the front
page, links to buy now, click here, learn more about the products. It used to
be where it was all about flash and imagery, but that can distract your potential
target audience, so we talk about that. Another important thing is
knowing who you are targeting, and who you are speaking to. So
we’ll talk about how your website is actually about the person who
clicks it to see it, not about yourself. And if I look in our one-on-ones,
sometimes we will go through some websites and there will be a lot of the about page for
example, is their experience, their expertise, their background which is great.
But you really want to start off with talking to that one individual
person and what you can do. So those type of things really help them
to kind of see, oh I need to do some changes to my website, make some adjustments.
And then each month I get a lot of patrons that come back and visit me,
and we can see the improvement. We can help them, and also teach them
how to update their website as well. I always recommend to them to make sure
that their website is mobile friendly. So we take them to some sources.
I’ll give them some links. One of them is HubSpot Device Lab
where you can enter your website, and see if it is responsive, and see
how it looks on every single device whether it is a smart phone,
or an iPad, or your laptop, you want to make sure it’s mobile friendly, it’s
visible, and everybody can see it appropriately. As I mentioned earlier with going
on for the 3 years of classes, I noticed a lot of people wanted to
learn a lot about social media marketing which is another area I expertise
in. So combining digital media and digital marketing classes, it
was essential in building our audience for these classes as well as really helping
them take their business to the next level. So the Instagram and Facebook
class like I mentioned, has the most RSVP’s that we’ve had
so far. So that’s one of the classes I’d likely repeat and say
okay, we can break it down. We can take it more to
where people can understand. And a lot of times after those
classes I will one-on-one sign ups, and they can do that. So we are going
to talk generally about your business, and then you can meet with me one-on-one
where I can consult on your business, and actually help you individually.
So that is one of the features our patrons really enjoy. I do
about 30 one-on-ones each month. Last month I did 33, so it’s usually around
30 that I’ll do working 25 hours a week. And then I also, we do them on Mondays,
we do the video and the photography. So another class I do is a Designing
Your Own Marketing Materials. So in the beginning like I said, I went
through the high level Photoshop, Illustrator, because that was my
expertise and passion, but that’s not necessarily what
everybody wants to get their hands in. So our next class that we did the following
year was more designing your marketing materials on a budget, and in a way that
you can do it a lot easier. And if you have heard of Canva for example,
you don’t have to have any graphic design skills to be able to use Canva. It’s a lot of templates.
You pick them, they’ve got the stylized fonts there for you already. You can create presentation
materials, business cards, flyers, all sorts of things. So kind of pushing people
to be able to learn how to do those things easier on their own. This is
just another sample as well. We have people that may be want to look at
printing their materials or their digitals, and we have to understand that color is going to
change if you’re looking at it on a printed v. digital. So kind of giving them an idea of what
to use and making it easier for them so they can remember. Okay
when online use RGB coloring. If I am printing something
you want to use CMYK. And then also giving people access to links. I
share a lot of different links on my slide decks so that’s why I make it
available for after class to them. So here is one where you can get
free stock photos for example, where it is free to use and knowing what you
can use, the rights you have to use photos, music, we’ve also covered that as well. And then some additional links for
stock photos. There is PicMonkey, Pixabay that I use a lot for a lot of my presentations.
And then if you have an Adobe account you get the first 10 images free,
and then you’re going to pay for that. And then obviously, if you are
going to create any type of content that has to do with video or music,
we talk about what rights you have for audio content. So there is the
different levels that business owners need to understand that obviously
you can’t just take a copyrighted song and put it on your video. And even the
ones that say you can use it for free, some of it is only for personal use. So
we help them navigate through what access you have to use audio content,
even fonts for example, and what each thing means. What’s in the public
domain, are the creators allowing you to use it for personal, use it for business use,
and provide those links for them as well. Another class that we have is How
To Monetize Your Video Or Website. And so talking through Google AdSense.
One of the first things I mention to our local business owners is if
they are not on Google My Business, if their target audience is local and
they don’t actually represent themselves on Google My Business they are
doing their business a disservice. So I always give them a homework assignment,
make sure you register your business on Google My Business, get that
postcard so you can confirm it, and actually show up on the Google
Map which is also going to increase your search engine optimization. And if you are looking for keywords
to use on your website and so forth, we give you links for that such as Google
Fetch, Google Trend, Google Correlate. There’s so much content out there.
There is even a website out there called Answer the Public that has basically put
together all of the different Google searches. You can put in a question, or a keyword and
it will show you data of who is asking what, how they are asking it, kind of
considered like longtail questions in any category and any topic. And you can
see real time what people are actually asking out there. And if you can convert that
to actually creating a blog about it, then you are going to increase
your visibility online. So that’s another class that we
talk about is Blogging for Business. It is really, really important that
you establish yourself as an expert. And doing that by blogging is really
important. So we go through that, how to create topics, how to think
of topics, how often you should blog, which the more you do the better. And the reasons why you
should blog, research has shown that companies that blog have
55% more website visitors. So it’s really important to get out
there and be out there consistent. I always tell them don’t be afraid that people
are going to take your ideas and steal them if you are an expert in a
certain service or product. What you are actually showing is
that you actually know the stuff and you are helping them. You have
to give more than you ask to receive. You are going to have a visitor visit
your website anywhere from 7 to 13 times before they interact with you. So you
have to actually continually show yourself that you are an expert, you are established, and
you are somebody they would want to connect with. You can absolutely do that online. So that’s
all the things that we try to help them with and see how that’s going to work. And I always
end with, always include a call to action whether it’s your blog,
your website page, a video. What is that you are trying to get
your potential target audience to do? You don’t just give the
information and tell them nothing. Join us. Visit our website. Join
this event. Read more. Learn more. What are you trying to get out of them? So
always including a call to action is there. And so that’s the end of my presentations Susan.
I think there might have been a few questions coming in. Did you see those Susan? Susan: Awesome. Yes. Thank you so much. That was such a great rundown
of all of your programming. And as I mentioned, I’ve been
there and I’ve seen you in action. So I was gesturing wildly in the
room saying how awesome this site is, and all the things you do. But we’ve
got a lot of questions from folks on some more specifics. I think the first is
about the evaluation needs of the audience, because as you know the business
needs continue to evolve. How do you ensure that you keep your
fingers on the pulse of your community and evaluate the needs of your audience? Allan: Well, a lot of that
comes to the presenter. When we are deciding on what
programs or presenters to sign up, we try to make sure that it is addressing
interests and questions that we get on a day-to-day basis in the
Eureka Loft, trends in business, or entrepreneurship
that we become aware of. Again, I think it’s helpful to have staff that
works with the general public working in Eureka too, because we can anticipate what types
of questions or what types of resources people are really looking for. We
use a lot of referral too for people, things like Score mentoring for keeping
people up to date or getting expertise that may be where the library staff
doesn’t have that business experience, we are able to bring
that in and provide it. We are working with Economic Development.
They of course keep us abreast of what’s going on in the
community, what kinds of questions, and what the needs are for
entrepreneurs and small business people. So we get feedback from every program
we do, again, take the surveys at the end of each program that we provide. And
again, we feel like based on those responses that we are meeting needs. We try to kind
of evaluate, or the questions on the survey are designed to kind of evaluate prior
knowledge v. after program knowledge, so people feel like they have actually learned
something, picked up some good new information. So is sort of throughout
the process to get that. Susan: Great. And the pre-and
post, that’s awesome to show that people do change their behaviors
or learn some skills. Thank you. A couple of questions in terms of the actual, what
the library staff does to support this program. And also more importantly, there have
been folks that have been chatting in, is this all free for the community?
Is there any charge for anyone to use any of this technology,
or resources, or classes? Allan: It’s all free. No charge at all.
That’s kind of the fun thing to explain that to people, especially when
talking about the digital media lab. There is no charge. Susan: Great. So a couple more questions. The
first is, there is a library staff that is saying, “Working in a library, staff
generally don’t give suggestions or recommendations to the public,
and instead they are encouraged to provide a variety of options.” In doing
this entrepreneurship kind of training, how do you get around this to
provide assistance to the public for these specific business questions. Allan: The staff has sort of a broad but
shallow understanding for the most part, of business needs and questions. So we
don’t often get in too very deep to things like maybe legal questions or
tax questions, that type of thing. And staff is well trained enough to know
when to draw the line for those things. What we have is a lot of referral sources.
Our presenters are often there as experts in those areas, so they are able to
speak to those kinds of questions, being able to refer people to
Economic Development, or again, or even there are online resources such
as the Small Business Administration which has a lot of that type of
question and answer material available. So we know where to send people
with those types of questions when we don’t feel like it is something
that we can or should be answering. Nife: And I would just add that for some
of the digital media marketing techniques, there are some established know how
that works, so we will suggest on those. But we always encourage and our
supportive of a business idea, somebody that wants to do it in a
particular way, but also helping them like if they want to have a website, how
should it looks, how should it layout. So for me and my expertise, I can help
them say okay, we know that for example, if you put your logo on the upper
left-hand side of your website, that’s where people look toward. So it’s those
type of technical digital media marketing classes that we already know are standard answers
that we are going to help them with. And if they want another type of additional
support or question, like Allan said, we can lead them to
the right area as well. Susan: Thank you. A couple of other
questions and this is a big one. If someone was looking to emulate
this in another local library and they haven’t started this
at all, how would you recommend, what first step would you
recommend that they take? Allan: Well, I’d like to speak to
having somebody like Nife available. She’s a really incredible resource
to have and we feel lucky to have her. So the program, the equipment and so
on would really be not as much use to us if we didn’t have Nife to put some
life into it, and get people to connect with those technologies and things. So that’s if you kind of have a
feel in your community for somebody who has that expertise and
who might be able to volunteer, or if you have again, a lot of what has gone
on and the set up for the digital media lab and for having Nife as grant based, so
grant funding has a lot to do with that as far as getting it started and keeping it
running. It also helps to have partnerships. The ASU partnership in the beginning
for the Eureka Loft as a whole, was instrumental. Looking around for
those types of opportunities again, whatever is in your community. And
having a good sense of what the library is prepared to provide. In our case, having
a good space to accommodate that was key. But really looking around and seeing what
resources you might have that will help you set up something and
have it be sustainable. Susan: Thank you. I’m going to try to squeeze
in one more question before we have to wrap up. And I’m going to try to push 2 together.
The first is average attendance, and average time for a course, and what
type of training do you give the volunteers in your library on this? Allan: The average attendance is somewhere
around, between 15 and 20 I would say, some we have more, some we have less. I think
overall that’s about the average for what we see. We tend to schedule classes or programs for
2 hours, between one and a half and 2 hours is pretty much the standard for those
sessions. And we tend to have our best success scheduling programs in the
evening when people are available. So in our case, between 6 o’clock
and 8 o’clock is kind of the usual. For the volunteers, they are brought on
board through our volunteer coordinators who are specifically employed to coordinate,
and do the training, and the onboarding I guess you call it for volunteers. As
the Eureka Loft coordinator it is up to me to continue the communication with
the volunteers in terms of what’s new, whenever new programs are coming up, or what
programs are about to take place from week to week. So those, it’s between myself
and the volunteer coordinator, that’s pretty much how volunteers
are trained and kept up to date. Susan: Great. Thank you. And we are actually
out of time. There were a few more questions that I can forward to Allan and Nife, so that
we can follow up with those folks afterwards. And there are also folks that are really
interested in getting help on marketing, branding, and website. So I think there are some
potential students for your course Nife. Very quickly, I want to remind everyone
that today this webinar is designed for you, so I want to ask what you learned today.
Take a minute to chat in the chat box one thing you learned, or you are going
to share with someone or implement. You can also check out our TechSoup courses
where we’ve got plenty of free online on demand courses including one about
branding. It is designed for non designers 101. And I will try to chat that out. And
some upcoming webinars and events. On Thursday we have a really
interesting presentation from MasterCard of How To Navigate The
Charitable Giving Landscape.. They looked at data and can tell nonprofits how
people donate. It’s a really insightful presentation. Hopefully you can join us. We also have
Technology For Social Change next week and then we’ve got a security based
webinar on the 27th about Symantec, so we hope you join us
for one or all of those. A huge ginormous thank you to Nife and Allan.
Like I said, I’ve been to the Eureka Loft and I can only rave about it. I think it’s
amazing and every public library should have one and should be staffed by folks like
them, or folks like you on the call. So I want to thank them for their time and
expertise, and answering all the questions, and putting the presentation together. I
want to do a shout out to Becky and Alicia that were on the back doing some chats. And of course to our ReadyTalk sponsor
that provides this resource for us to deliver this content. So again,
we want to thank you for your time. And if you could as you log off,
complete the survey because that tells us as administrators what we are doing
right, and what we need to get better. The best thing you can do is tell us
what you liked about this presentation, and how we can serve your library or
public libraries in general better. So Nife, Allan, once again, thank
you. Thank you for your time. I know you have to get
back on the desk so thanks. Well, thanks everybody. Have a
great rest of your week and enjoy. Bye-bye.

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