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VP of Amazon Marketplace – 60 Seconds in the C-Suite | Michigan Ross

VP of Amazon Marketplace – 60 Seconds in the C-Suite | Michigan Ross


At Amazon we do use data in a number of
ways. The two examples I’ll give you is Number one, we try to use data to measure the things that matter the most to customers. The second way we use data is we
actually use it to help make the performance of the sellers on our
platform better and better over time. So you can imagine, two million small to medium sized businesses around the world trying to manage their inventory. Some are very good at it, and some are
still learning how to do that – So we use the data to help give them
recommendations of when they should restock so they can serve customers very
very well.

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