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VLOG Files #7 – Branding | Digital Noir

VLOG Files #7 – Branding | Digital Noir


(typing and soft piano music) (upbeat pop music) – I always liked old films growing up. We used to watch old
films, at my grandma’s, like Cary Grant, Dial M For Murder. I liked Hitchcock, I was
always a big Hitchcock fan and then sort of found the film noir genre when I was studying. It really encapsulates
a lot of things I like. It’s got really nice
cinematography, it’s composed well, how things are lit, how things are set up and real attention to detail. Plus the stories are really
engaging and have these sort of larger than life characters
with really good dialogue. They’re kinda like early prototypes of a Tarantino film in terms of how snappy the dialogue is. I really like that aesthetic of sort of taking things back to that analog kind of world and that old school kinda feeling that you get in those films. But in a digital world, which is kinda where Digital Noir kinda stems from. A mixture of old school customer service and new school techniques. So I thought the name fitted,
it was cool, it was much better than my last business
name which was way too long and had a horrible URL nobody could remember. Now we’re just stuck with a name which is French and
people can’t pronounce. So initially we had
illustrations that got done that’s in black and white
with a detective theme. And we had colour back then,
so we had red and yellow, and a whole bunch of
things running through. It was probably about five years a kind of mishmash kind of branding until Mel came on board
and we really started looking at our branding as something that needed to be paired back
and become really stylized. So our business cards
probably led the way for that. So we’ve had the business
cards for about five years now. And have a bit of a throw back
to an old movie ticket, so they’ve got that style
but they’re really simple and stylized. So we went for about 18
months just completely black and white. So we used The Distillery
for the first round of our business cards. They do beautiful letterpress work on these old German machines. And we see even though we
work in a digital landscape that nice sort of authentic handing over something that’s kind of, been handcrafted and a bit special and a bit different from the rest. Stems throw all the branding we do. When we’re online, we
wanna be seen as different, and stand out from the crowd and the same thing goes when we’re handing across a business card. So I think having that attention to detail and partnering with a
business that shares that same kind of vision is super important to us. About three or four months
ago we started playing around with this idea of bringing
another colour back into it. Purple’s now become sort
of the pop on the screen. So you got this clean white
background and wherever we want people’s eyes to
be drawn to, we use purple. And that’s come across
into the new business cards that we’ve had done as well. We put a lot of time into
thinking about our branding, even though it comes back
and it’s quite simple at the end of the day, sometimes
it takes a lot of effort to make something simple. If you’re interested in hearing more about branding or digital marketing subscribe below and you can
check us out on Facebook @digitalnoirpresents or
Instagram @digitalnoir. We’d love to hear some feedback. So leave some comments and
we’ll catch you in the next video. (soft piano music)

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