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Ultimate Personal Trainer Business Plan (How To Get More Clients)

Ultimate Personal Trainer Business Plan (How To Get More Clients)


So are you a personal trainer and want
to know how to increase your business, get more clients within the next 30 days?
Well, in this video I’m going to show
you exactly how to do that. So as a personal trainer, I know that it can be
hard to get more clients, get consistent clients,
or maybe you’re, you’re not really don’t have an idea
how to start scaling your business and making more money because the thing that
I see with a lot of personal trainers as they, um, ended up capping out on
the amount of income they can make. And it’s really because of the way that
personal trainers look at the way that they provide their services. So I want to play me so you see that we
got the whiteboard or the whatever giant posted today, and I want to actually give you a really
good business model of how to actually break out your personal training business
so that you can start making more money in the next 30 days, uh, as a
personal trainer. So, like I said, the, the, the big thing that a lot
of personal trainers do is, so with the personal training model,
usually it’s you, this is you. And you go out
and you get customers, right? And you build up your customer
base and that’s fantastic. But here’s the thing is you
can only realistically only
work with so many people every day,
every week and every month. So with most personal trainers, like
I said, it really comes down to math, right? Because if you do, you do one
hour workout sessions. Realistically, you can only have, you can only
really train eight people a day. That’s if you work eight hours a day. Now I know that some personal trainers
don’t 77 work more. It really depends. And that’s no brakes, no nothing.
That’s eight hours straight. So that’s really hard to maintain. The way that I like to explain this
is you want to think of your business, your personal training
business, like a ladder, right? You and you have these stepping
stones and the higher ups, somebody who goes on this, the more
money they’re going to spend with you. And usually this top tier, this one right here is when
I like to say is one on one. Okay?
So this is your one on one training, which is probably the only thing
that you’re offering right now. And what happens is you max out on this,
right? Because you can only have eight clients.
That’s eight hours a day nonstop, no brakes, no nothing. So what you want
to do is think of this as your top tier. And then what I like to do is the next
tier down south, we’re working backwards. This one is a little bit less in this one,
um, is group. This is group training because who’s to
say you can’t take all eight people and train all eight people in one hour? There’s not as personalized, you
know, assistance, help, whatever. But you can basically increase, you can work with more people,
it’s a little bit less. And then when I like to do is break this
up and this is the cheapest and then this is something that’s free. So you’re
probably thinking, well what is this on? Because this is where like sem trainers
understand this that they don’t have this one here. This one actually like to
do as a an online program, so this one I like to make
this an online program. It’s self serve itself sufficient. This one you can scale like crazy because
all you do is you create it once and you can continue to sell it as time
goes on and then you’re free is just something that gets people in to go up
this ladder because the idea is you want somebody to come here on free, you want to sell them maybe on an online
program and then once they’ve done the online program, maybe do group and then
if they’re in group than one on one. Okay, so this is very, very
easy, very, very simple. But there’s a few places
where people get this wrong. One is this one on one service,
it’s too cheap. You’re probably selling possibly here
at what group coaching would cost. You need to increase the price. Now I know that this is always scary
for people increasing the price of their service, any of that
stuff. But the thing is, your time is your most valuable asset.
And I said with your time, if you’re working one on one with people,
you can only work with eight people. I think that this top tier,
depending on where you are, how good you are at, what you do is going to greatly
dictate how much you charge for this. I think that, you know, I
know most people do, you know, around whatever, a hundred to maybe 500 an hour, I would probably start at five and go up.
Right? I mean there’s some personal trainers, some personal coaches that they work
that people work with that are, you know, um,
one that I know that’s what they charge an
hour of their time, right? But it’s because they
know what they’re doing. They’re really good at
what they do right now. I’m not saying go out and
charge that price right now, like work, work up to that. And what I
would do is wherever your prices now, see if you can double it.
So if you’re at 100 bucks, go to 200 see how many people stay
with you. See how many people leave. Pricing is all an experiment.
You’ll find your pricing, but if you’re never changing it
and you’re never increasing it, you’re never going to know
what your cap is. So first off, double this price.
That’s what I would do. Then whatever price you’re one on one
is make that your group for right now. So if it’s 100 bucks, then I would do a hundred and
anybody that was here in one on one, I would just tell them, hey, you know, uh, we’re offering group coaching since
you have been doing one on one, we’re increasing our price
to, you know, 200 bucks now. But if you would like to
keep paying the same price, we actually offer pretty much the same
thing. It’s just in a group setting. Don’t probably stick with that
because they’re not, you know, their money’s about the same
where they’re at. Right? And then your online programs, so this is the one that a lot of people
have a hard time with is getting your online programs set up. Like I said, this
can be something that’s really simple. It doesn’t have to be
anything. That’s crazy, right? Just look at like what are the,
the uh, the big things that your customers
want, right? Maybe it’s nutrition, maybe you do a full, um,
nutritional guide plan. And every week you send them a new, a weekly meal plan with
grocery lists, with this, that, whatever, you can put that in
here, right? And now for here, this can be anything. This could be,
you know, a six secrets to six pack abs, right? That you can give
that away for free, right? And then maybe your online program
is, get an eight pack, you know, in the next 60 days. I don’t
know. That could be your program, right?
And that’s all it is. You’re just teaching people maybe one
specific thing that they’re wanting to do. And for this, I said, it’s out of
your group coachings. Maybe a hundred. I would sell maybe this online program,
you know, maybe a 67 bucks,
right? 67 bucks for a six pack abs.
And the next 60 days, as you can see, all you’re gonna do is
you’re going to start scaling a lot more. You’re going to start in bringing
in a lot more money, right? Because you just figure,
right? And especially with group
and your online program, your online program is
infinitely scalable, right? You can sell 10,000 of these in the next
30 days and it’s not gonna really cost you any more of your time, your energy,
any of that stuff, right? Because it’s, it’s done. Now, when it comes to group, if you take all eight people and you’re
able to to coach eight people in one hour at the price that you normally
are already for one on one, you’re pretty much like you’re increasing
your income by eight times right there . Easy. And then like I
said, with one on one, if you just double your price, you’re
making double your money, right? That’s really good. Now,
here’s the thing though, when it comes to one on one,
this is where everyone gets it wrong. You need to have a cap of how
many people you can work with, how like everything,
right? If you know that the best
service that you can give, you can only maybe work with,
I don’t know. Let’s say you can only work with four
people. Let’s say that that’s your cap. You know, working with four people
every single day of the week, that’s where they’re going
to get the best results. That’s where your time is best spent.
That’s it. I know it’s always so tempting to be like, well I can add one more and go to five.
Oh well I can add one more and go to six, seven and then what happens is
you start running yourself very, very thin service quality goes
down and you start losing so many. That’s why people leave personal
trainers is because they don’t feel like they’re getting the one on one
attention that they’re paying for. And that’s why I said you need to make
sure that you stick to that number and stick to it all the time.
And the same thing as telling them, well I don’t have any, you
know one on one, like the
personal one on one training, but I do offer group training.
You know, it’s a little bit less expensive and I
always recommend my clients start there so that they understand the process,
how I work, how I do that kind of stuff. And everybody can kind of learn together
and you’re still going to be able to ask me questions.
You’re still going to be able to get that. It’s just in a group setting and
basically in this, like I said, you can do the same. Make sure that you
limit it to x amount of people, right? If you can, if you can work with 25 people at
one time and one hour, fantastic. But if you can’t do that, don’t do
it. So make sure that you limit these. And then the other thing is once you
have an opening here in your one on one, right? Let’s say that one person
drops off, you have three, this is what I would do. I’d go to my
group and tell them, hey, I just got, I have one opening available for
me and you to work more intensely, more one on one more laser focused to
help you get to your goals. Like I said, I only got one spot. This is the price and what happens
is anybody that has been really, really getting really good results
and is willing to take that next step, they’re going to pay whatever money
that you’d tell them to because you’ve already built so much trust. They know
the process, they love the results. Then money isn’t that big
of a deal at that point. A lot of personal trainers just
live in this realm. Maybe in here, cause I’ve seen personal
trainers that only do one on one, don’t do any group and I’ve seen personal
trainers that only do group stuff and don’t do one on one and you’re missing
huge opportunities in these two. And right here, this third one that not a lot of people
talk about because I said infinitely scalable. Even if you have a client
that’s unsure about working with you, I just asked them, hey, would you, are
you interested in whatever? Why is that? If it’s getting six pack abs getting
a bigger, but I don’t know. Right? You know your clients better than I do.
So I said, this is really the big system
that I want you to think about. Figure out how you can start implementing
these. Come up with a good game planet. I said,
start charging more here. Start figuring out how you
can do group training. Really, really this,
this one right here. Think about how you can create these
infinitely scalable assets because like I said, this right here, any personal
trainers that take this seriously, go through this process and figure
this out are going to be way, way more successful than any
other trainers that are out there. So I hope that you found this useful.
Why I said go out, get this done now if you
would like help with this, like if you would like me to talk to
you about like and actually build this system for you and work with
you one on one in the link. In the description of this video, I’m going to put a link to my calendar
where you can book a time with me and we can talk about this. So like I
said, if you’re interested in that, check out the link. Um, if not, like
I said, take this system, go out, start implementing it, and I know for a fact that you’re going
to increase the amount of customers that you have an increase your income
within the next 30 days. If you really, really hammer this heart of thanks for
watching and I look forward to seeing you in the next.

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