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“The Perfect Online Business Plan” If You Are Just Starting Or Taking Your Existing Business Online

“The Perfect Online Business Plan” If You Are Just Starting Or Taking Your Existing Business Online


well hello there I like to share with
you today what I consider to be one of the most perfect business models
ever created and I use it all the time with clients through local and also uses a template
for my businesses and a new businesses I come
up with this well case what to do today is we’re going to go through and finish
the spot is not going to talk through as we go you’ll notice is the talk we’ve got 5 oblong boxes those represent the different forms a traffic get and I like
to divide them up into organic traffic which is usually
building all commenting on forums or other people’s website is indeed pay-per-click which is paid traffic
weather that’s Google AdWords or facebook advertising and then you got
your YouTube traffic which can be a tremendous source of traffic if you creating video and in actual you in actual fact I’ve got another weapon
all this called am how to leverage content to build your list to explode
your profits which goes through that in a lot of
detail how to leverage your content and you know create lots of different
kinds of content to be everywhere on the internet from one content gracious also with your YouTube
blog you can then turn into video audio put
calls you cheap traffic and Kindle books issue
magazines and less stuff not a walk you through in the other weather now the other thing is social media traffic
it’s very I mean I think this that’s when the Paul
for making relationships and actually tracking down life prospects I
think the main reason to be socially active socially active is to
drive traffic to your main website then finally there’s only two traffic
know this is mostly overlooked by most internet marketers but with the popularity of podcasting
growing and growing at next exponential rate you really ought to be looking at both
the audio Paul the iTunes traffic which is the in the
form of podcasts but also the iTunes magazine rack and
again in my other weapon are the leveraging WebDAV
leveraging content I do go into how to do that a lot more detail so all
those traffic sources then will then that flow through into your
WordPress website and there’s lots of a.m. reasons written about on the internet why you
need to change to WordPress website its its content management for a start
you can manage it yourself you know held over about by a graphic designer or a
web designer you should ideally have a hosted on your
own hosting with your own domain name and there are lots of marvelous plugins
and themes for WordPress nowadays that can make it look like any kind a website you wanted to look
like so that’s all the traffic coming into your
WordPress website which I like to think all this your your shop online or your online harp if
you like let’s go to the next slide and that’ll
show you what’s happening olney next boxes okay so when people
arrive from the various traffic sources to you
what Press website the first thing they should be present
presented with is a free gift of some kind in return for their octane now they’re either going to say yes or
no to that and the majority of them will say no you often raise gonna run anywhere from 5 percent to 50 percent but most people
over the ten to twenty percent bracket and you don’t really want to waste
eighty percent of your traffic leave work so hard to get so the way to not waste that is too and
put some remarks in code on your website Google remarketing code all there’s another this several other
places we even get remoting code and follow your customers around on the
Internet you can follow them on Facebook you can
follow them around on to beat web sites like YouTube and you know that the mail the Telegraph golden any any other big website takes
Google advertising you could be advertising their to the
people who visited your site okay said so we don’t waste in the
traffic we remarked into them and the people who said yes now go into
in our system so the next thing that happens is that
people have said yes going to alter responder mas to sequence and that is an
educational also respond to sequence which also
stars to introduce them to the ideas of your products and services is very important to get the engagement
fuel prospects at this stage is early stage
because you want to make sure they open your emails above anyone else’s and you do that by
engaging in with stories and great value-free content and at that
stage you can then offer them a second free octane and I
would do that as quickly as possible which then is designed to get their
address and telephone number the first optimists on to get the name and email
because that’s all people are prepared to give you the first visit to your
website normally but once they got to know you a little
bit through your autoresponder most two sequences coolness OS sequence
which stands for soap opera sequence marvelous Andre chaperone and created a
great tuition course that teaches people how to write also respond to sequences that keep
people on the edge of their seats it if you’re interested in in the hell
to write an SOS sequence then do a search online for Andre chaperone
okay so if you get the second often than not what are they
gonna say there I think that’s a yes or no so we’re starting to know this by now and
if they say yes then you’ve got the address and
telephone number if they say no they just continue in the a.m. monster
all to respond to sequence way perhaps you can offer them something else later on that would get
their address and telephone number now if they say yes you’ve got a
situation now where you could make follow-up sales call I it depends
some cut some companies are very very strong on marketing and prefer not to do
so much direct sales and some people very strong on them telephone selling and you’ve got an
opportunity now to make follow-up sales cool I personally
wouldn’t do that I’d be looking to let you know let them
simmer down settle down a little bit have given you their address and phone
number limelight look at doing something the
other piece of direct mail first which would then in toys them to respond
to something where they’re offering they’re all staying for consultation
that would make your sales call and conversion much stronger because they’ve
actually requested it so do you think about putting in a piece
%uh alright mail to: I might just Road Flint like there is some point if they say no oversee they just carry
on the altar response sequence in the end you can put in further case to entice them as I say if they say yes and they’ve given you
the details now’s the time to put them in the mood to respond to sequence that sells you first low price for out
and should that should be in this of 10 to 15 pounds or dollars bracket and no more than 20 pounds or dollars
definitely because are you really is a big deal for someone
to buy from you cold and you really want to keep it is any as
easy as possible some people give away a physical things
like DVD’s and they just charge for the postage and packing that used to work gangbusters but we’re
seeing in with with raw clients that it’s not looking quite so well anymore so you might just want to think about a
low-priced products like a webinar recording at for example the kind of thing I’m
doing here the case in moving on to the next part the sequence you with then make the offer on a sauna
a sales page %uh view for slow price for out what are they gonna say there are gonna
say no were gonna say yes if they say no they continue in that long to respond to
sequence which could then go on to offer them a
second or third low-priced put out because it doesn’t mean that they’re not
interested at all it just means they weren’t interested in in the hole for at that time so do feel free to add
other office into that water responder sequence and they say say yes it cools to move on
to the next stage in the sequence here which is where they got a tool to
respond to which sells the next product which is going to be a medium priced for
out and you great basin and others say yes
and they gonna buy all the gonna say no not now which is way you then put into
your autoresponder sequences other mid-priced offers and don’t get it at all times you know
these people are mean that your database this segmented according to their warmness a prospect NIS and they’re also
available to send newsletters to and actually send other people’s affiliate office to so if
you’ve got joint venture partners who’ve got products that all very aligned or complementary to read for us
that you could at any stage send a broadcast to the people who have
expressed interest in your products and services and make
some money by I’ll free other people’s products and
services so they rotate around the median price of
until they say yes and then at that point they move on to
the next fall the sequence which is where you start to put them into you put
them in too long to respond to sequences sells the next product now this next product could be a plane
ticket item entirely and this just backtrack a little bit and say some more about pricing around the the
first low price for should be around the 52 20 pounds or
dollars Marco euros indeed the next one could be anything up to 202 pounds or dollars I would say you
know around the 14 7197 mark or you could even go to What just 97 to
start with and then move up from there so you could
have a series of seeking a series products around the 97 2397 McQueen 497
if you like and then that you move on to a higher
ticket item where people are the same oh yes no not now remember it doesn’t
always mean no never but the higher ticket item could be
anything from 1,000 to 5,000 pounds dollars or Euros and if it’s I would I was strongly encourage you to
make this something that is a program of some kind where you’ll still not involved in
personal delivery too much because then of course you can move them
all from the high ticket item which is where someone is a very hot
prospect and they’ve self-selected themselves by buying your products and
services all the way through this final and then you can offer things like in a
circle membership sweet treats and three-day workshops and all that
kinda business so this is really a very good way ofc and
custom a self selecting and you’ll be able to see when a
customer is really hot to trot for everything you’re offering because they
will race through this sequence in no time flat but you really did want to be nurturing
people at every stage in the game and yes this is no and a get-rich-quick
instant riches kind of system but this is a totally automated system
best thing is is qualifying your prospects so any point you can come in and put
another low price for a median price for a or
high ticket item and you can actually a No you know
exactly which which segment of your database to target
with those products and services says he wants the
next part of this role the marvelous perfect plan which is
to where that you once you go everything in place all you have to concentrate then is
bringing more traffic into the system and really really enjoyable life for
most entrepreneurs to do that is by creating one of webinars that you host life amid depends how
confident you are to be honest you can either we called them as I’m doing this one today tell you can
have them live some people perform much better life and you know they prefer to do one of
Lebanon’s using something like go to lebanon where they can into a fight with you did
as they go we’ll take it you know Q&A session at the end now you
with an Alaskan be recorded and then they can be put onto something called still seminal are you still seminars I
really like the middle and that’s where you can put a recorded
weapon onto a system where it looks like its life going
forward so where looks like it’s life going forward
said basically people would I is get the notification about whether
knowing you also missed on the sequence one of the to response seeks is we talked about
before and they with then go to a page where it looks
like the weapon is going to be held life own three days and times this week and
they can opt in for one of those and the system is so clever it tells you whether people registered
the domain attend register attended only what should be to
the weapon of that tells you which polled weapon all
they watch to you could have so certain crucial points and even enables you to send a follow up
emails with depending on how far into lebanon they
watched for example if they didn’t wind up watch you yourselves close on the web a NAR then
you could actually send a follow up email link ocean and come back and
what’s weapon are again and it be is really quite weird when you
when you on the other end to that because in a you are you getting these
emails that totally told a t2 to you and your situation how far into
the weapon are you watched and I have to say I quite like the whole
recorded webinar thing I find it very irritating when I have to turn up life
to something but you might want to consider the fact
that most live webinars get a better conversion then recorded webinars although I do know many people who’ve
created multi-billion pound businesses from the recorded weapon all system that
still seven opera provides know what could you do in these webinars
will entirely depends it is and that’s when the reasons why entrepreneurs love
this system because its we hate doing things over and over
again that we was coming up we’ll talk comes the coming up with new ideas but the beauty of this system issue can
cost me come up with new ideas because you’ve got your product and marketing funnel in place
and all you need to do now is due a new weapon or whenever you feel like it and put it into your system and if
you’re creating how to webinars for example like I am with this
one you can then put it onto social media in the full movie value you
can promote the whole webinars on social media of had a lot of
success with promoting webinars on Facebook for example through the Facebook page you create an
event for the one of weapon I’ll and then after that you can actually
even and repeat that effin and send people to the automated opting
webinars to social media is a great way to
promote you webinars and also if you’re doing a how to video for example he can then turn into a low price pro
put out which would fit down here somewhere or even go in to YouTube as a traffic
generator and obviously the description the video
underneath would have and link to an optin squeeze page where
people can come and get into your system the other thing you can do with web
analysis you can do extra expert interviews you know you should
definitely be interviewing someone in your field all
someone who would be of interest to you I do customer and you could do that say once a month
or once every fortnight and it really is the most effortless
kinda a.m. content creation and again expert
interviews I’ll audio and/or video so if video they
go in to YouTube funnel and if they’re audio only they can go
into your iTunes traffic final because they can get turned into put costs and that is an a
great people love podcast with interviews is
you for the same for every time you interview someone uses for the same set
of questions but because if the uniqueness of your
experts you’ll always end up with something very very different each time so leveraging your content don’t forget
to check out my other and weapon are about leveraging your
content and I will and effort to put a link to that
underneath this lebanon but the expert interviews a
great you can use you can interview students once you
start of student success stories is a great way again to create weapon or
content is just to invite your students on and really explore wats the situation that student
was before they started working with you and then what happened on a a practical
level and then finally feel about the outcome
they’ve achieved from working with you that’s a very very powerful kind of cells weapon all without without
selling to hold its really very effective and of course case studies you know you
can I see if you if you work with clients for example and and fracture clients all willing to
be interviewed is a success story or a an interview as such you can actually talk about them
as if and change the names and even change the
industry perhaps but talk about the the actual real-life
case study but in a change names to protect the
innocent as they say and finally you can do X affiliates
product reviews so if you were going to promotes
something for example the recent video Genesis am launch you could actually buy the
product and then do a release are a product review and end up with your
affiliate link at you know certain strategic points
throughout lebanon Bowl the webinars a guaranteed to feed
people back into traffic funnel and the best thing of all is what sort
of this marketing and product fun was a setup this the is all you need to concentrate
on is creating new from and for us creating new front and marketing
materials creating new front in traffic from you one of Lebanon’s the cases they have an overview of what
I consider to be one of the most perfect business plans on the planet and obviously they’re all some
variations on the theme one of the variations on the theme that
you might want to consider is offering someone as soon as people
buy is one of your product levels you might want to do what’s called a
one-time offer which is as soon as someone buys this product for
example is a nineteen pounds or dollars you might want two of them immediately
one of your median price for OCS and knowing that they’re already in the
final for that next median price for about the auto responder and you might wanna do one
time offer and then if they say no then you know
that they gonna get followed up in my get a chance to buy later on so it really is a great way of planning
out your business I just did this on the whiteboard with the white board markers
as you can see and I find really good way of
visualizing clearly what you need to get into place
the other thing you might want to consider is the fact that you know you’d
you don’t just have one Fri Oct in here all start with one and try and build
outlook for a final round two more expensive items could also then go
daddy: in lots of other free all teens I think I’ve got about
six on my site scattered around you don’t distract people too much you know
when they first arrive to the site just off the almost popular opted for
out but you can actually then build into your autoresponder sequence for example the second optimal you
looking to get an address and telephone number you could have several of those in that long to respond the sequence
this structure doesn’t limit you but it does give you really really good
base structure to work from as a business plan and would love to
hear how you go on with this I’d love to see your own a.m. drawn-out whiteboard so do feel
free to share share them with me even comes the
Facebook page at Facebook com forward slash nicolette can cross UK an old dude fight feel free to tweet me
on nicolette KNX and I’d love to hear from you and hear
how you get on with your whiteboard drawings

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