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THE GARYVEE FOOD TRUCK BUSINESS PLAN

THE GARYVEE FOOD TRUCK BUSINESS PLAN


– So, what you’re about to see is a really interesting interaction. A lovely lady that I kind
of spoke on the stage after my talk, and then,
came up and got a book. Then, she came back and kudos to her to ask some questions about her business. As you guys know, normally
I’m giving one or two quick answers ’cause I don’t
have time unfortunately, in settings like this, but
something caught my attention, and I dig into the details and get into some of the
kind of questions I would ask if I were with you and
kind of the questions that I would hope that
you’re asking yourself as you’re trying to figure out
why something’s not working. – I’m going to tell you my
story, if I can take over? I’m running a food truck. I’m not the market here. I’m startup. The reason why I’m here is you. I’d never know what this market is for. I learned a lot today. My story is I had one truck one
year ago, American barbecue. Nobody knows about the barbecue. – Here? – I’m talking about 100 kilometers out. It runs really good, really good. And then, think big, take the market. I bought another one and another one. Then … – Got stretched. – My revenue … – You moved too fast. – I moved too fast. Now, I’m at the bottom and I don’t know what was wrong. – You’re not sure why it happened? – No, actually not. Is it the market? Was my message not clear enough? My product is good. – So let me help you. – My product is good. – Let me help you a little bit. Let me help you. – Please. – The first thing I would do to … First of all, I love you for being honest. To say, “I don’t know what went wrong,” is very important, very powerful. If you go backwards, the
first thing I would do, like if I was buying 50% of your company. Now, we’re partners. I would say, okay, first
meeting, 9 a.m., 7 a.m., you know, first meeting,
“Tell me everything.” Tell me what you did, everything you did when you were running one truck. Then, tell me what you did,
you, you when you had three. My belief is that when you had one all the energy was going in one places which means you were going
further down the line, deeper and somewhere in there was
the most important thing that you had to not be able to do when you became the manager of three. That’s it. That’s it. I’m telling you, what’s
very exciting for me to be– – So what is now the advice? To go back to one? – Probably, probably. – To focus or to go to diversity? – Or. – Say, “Okay, I’m selling Italian pizza?” – No, no, no, definitely not that. Definitely not that. – Italian pizza is good. – Respect, respect. – Yeah, but I’m a barbecue person. – Definitely, definitely not diversity. Definitely not. – Okay. – If it worked at one,
it would work at 100. You stopped doing something at three that you used to do at one that became the vulnerability. So did you used to be
the front of the truck? – Yeah, a lot more of course. – Great. Now, you’re not. You can’t be in three trucks. – No. – So the next question
becomes are the two people that are the front of the
truck not the kind of people that people want to buy barbecue from? Maybe, maybe not. I don’t know. – It might be one of the problem. – Next, you can take a step back. I believe you the quality of the food, but everything I would ask:
was the food consistent? Did you have the same exact ingredients? Do you have like all that? Probably yes ’cause that’s not that hard. – Yeah, sure. – But maybe not. Maybe you had a little less this. Maybe you had a spread. I don’t know what your allocation. – We did some adjustments to the recipes and to the portions and
so on, but it’s normal. We were stocked up, we did
mistakes, we corrected. – I get it, but– – But the market punished
me with no revenue and now I’m there and I don’t know. Do I sell? Do I keep going? I am working, working, working
and it’s not going better. – Understood. So, let’s go back. The number one truck, did
it stay in a certain area? – Yeah. – Does it still stay in that certain area? – Yes. – Is it still doing the
same revenue or down? – The one truck is doing good revenue. The other two, they are
not meeting expectation. – Understood. Your overhead is greater
than what you’re getting? – My assumption was one
truck is doing revenue X, three trucks is going to do– – Three X. – Three Xs. That was wrong. – Let me ask you a question. – Why is it wrong? – I got an idea. Can you type in the address where you park the cars? – Yeah. – Go ahead, type it in. Yeah, I mean, it goes so detailed. That’s how you win. It’s in the trenches. – Yeah, that’s the right one. – Okay, I’m gonna show you something. – Yeah? – Everyday what time do
the trucks start operating? – 11:30 to two o’clock and then on the weekend
you know when we are out. – Good. I’m gonna show you something
that I want you to do. I want you to click this everyday. Everyday. You have Instagram, right? – Mmm hmm. – Okay, so this is that
town that you’re in, right? – [Lady] Right here. – I want you to click
the photo of the person. So you’ll get the person, right? I want you to send a message. Do you know how to do that? – [Lady] Of course. – [Gary] You sure? I want to make sure you get this. When you go on somebody’s
profile, the button’s up here. – [Lady] Okay, send message. – [Gary] And then send message. – [Lady] Okay. (clicking) – [Gary] Saw your profile. Come by my truck today
from 11:00 to two o’clock and I’ll give you a free barbecue. I want you to do that ten times to 20 times every single day. – [Lady] Okay. – It’s my belief that … Now, pay attention to what I showed you. I’m gonna go a little slower. When you go to a town and
when you get to your phone maybe you can even say the street so it could be even closer. When you go there, what
it shows you on Instagram is the nine posts that
are the most popular and then in order the people
that did it the most recent. – [Lady] I don’t see your influencer. – See, she did this 13 minutes ago. So either it’s people that
are right there right now or it’s people with bigger
influence who are there. I could tag myself
here, but then I’m gone. But if you look, she has 3000 followers. Maybe she lives there. If you message her and say, “I
like your Instagram profile. “I like Instagram. “My food truck is here. “Come by and I’ll give
you free lunch today.” I believe one in every
10 will come everyday and I believe that. – 10% catching rate is
a real dream for me. – But you’re giving it for free. Hear me out. One in every 10 will come and
then one in every 10 of those, ’cause you’re not gonna ask, is gonna post and say, “Delicious.” I believe that that is worth 30 minutes of your time everyday. Here’s why. My numbers could be totally wrong. Four out of every 10 could come and three out of every
10 of those could post, but here’s what’s more important. One post. You get the right girlfriend
of a soccer player, you get the right influencer, one post can change
your business overnight. – Thank you. – That’s one little tactic
that I want you to do. It will work. – Okay, but I’ll keep my three trucks. I’m not going back to one. – So I know I’m going macro. On the micro, you know, for me, me. If you sold one of your
trucks and went to two, I would look at the math of
what that would look like. Intuitively, I’m not ready to make a call. I’d have to look at your
business more carefully. Intuitively, two feels right. – Yeah, but then I have
to go back to the base. Then, I have to do all the work because I don’t have enough
money to pay somebody to do. – And three does that for you? – Yeah, would be if they
would get the revenue. – But they don’t. – They don’t. – So how close are you to the revenue? – I don’t know, 30%. – To 30 of the 100%? – Yes. – What are you doing to market? Anything? – I have Facebook, we have 5000 plus or almost 6000 followers. – What about Instagram? – No. – Instagram. – Instagram is the key? – You have to understand why. Facebook, when you post something 1% of the audience sees it organically. Instagram is 40% organic. – But Instagram is taking pictures, taking photos and posting. – Or video. – I have to go out and take pictures. I have to go out and do the photos. – No you don’t. – Or do I have to pay
somebody to do it for me? – Nope. You’re sitting in the truck
and you take a picture or take a picture of the meal or take a picture of the line or take a picture of one person or take a picture of the flowers that are across the
street from your truck. Build a micro-local presence ’cause you have a micro-local business. – Yeah. – Interview people maybe. This might not come natural to you, but maybe at first, slow. – Am I too old for this? (laughs) – 100% not. – I don’t know. – 100% not. – A lot of people are saying
to me, “Oh, you are annoying me “with lot of posts on
Facebook and so on and so on.” – Instagram. – Okay, Instagram and then influencers. I’ll let you know. – Let me know. (laughs) – I’ll let you know.
– Good luck. – Thank you very much.
– So good to see you. (light music)

Comments (100)

  1. That was SO freakin valuable and interesting – THANK YOU Gary

  2. I see this with places in Manchester. There's a place I love to go that gives me 3 extra stamps on my loyalty card if I tag their business on my instagram when I'm there.

  3. That tip with Instagram search was gold.

  4. Gary! This was such a powerful video! Thank you for taping it! Kudos to the lady that told her story, I hope she figures it out!

  5. Next time i'm in Germany nearby I'll consider her food truck (if it still exists). Sorry 😀

  6. I like your old thumbnails better Gary

  7. Wow! The advice here is GOLD!!!!!!!!!!! DONE!!!

  8. You r the man Gary…..awesome video

  9. With every suggestion that Gary gives her, she gives 10 reasons why she can't do it.  Just wanted to point that out since he was too classy to do it.

  10. I moved from Australia to Beijing China 4 years ago to chase my passion in health and fitness and I can relate to this women and to this video so deeply. After 2 failed attempts on the 3rd I struck gold when opening one store . I then expanded too quickly and opened my second store and had to re-assess everything Gary V said in this video and still am battling everyday on on rise! Thank you Gary Vee!

  11. The future is not MEAT products; the future is less meat, more VEGAN DISHES, more fruits and veggies ! This is the trend that people need to pay attention too because it involves many markets. VEGAN anything is the trend for the future !

  12. I haven't caught any Gary Vee in a while- a lil shocked to find that he finally monetized his vids! Anybody else? No hatred or anything, it's just surprising to see someone go years without putting YT ads on their content and then seeing the switch flipped on.

  13. Friggin' Gooooollld. Thank you so much for this Gary.

  14. Gary continually putting out solid content 🔥

  15. What the hell do the Germans know about American BBQ? Damn Gary, your advice is always spot on for stuff like this.

  16. Great practical advice with the IG DMs. I hope she tries it out & gets back to you with the results. 💪🏼💯

  17. This is gold, you learn more from Gary than any business school. Thank you for sharing.

  18. Love this type of video. It's like a Gary Vee version of Bar Rescue.

  19. You guys may never see another entrepreneur like this who give business advice to people this detailed and in depth for FREE!!!!! HE'S A SERVANT, NOT TRYING TO KEEP ALL THE INFORMATION TO HIMSELF………APPRECIATE THAT SHIT BEFORE THE MAN IS GONE! THAT SHIT DON'T COME EVERYDAY!

  20. LOVEEEEEEEEEEEE IT!!

  21. lv your work big green hug

  22. I feel like she was not really listening. It seems as though she wanted him to just help her by offering to partner or some shit, he was giving her hold but she was not didn't believe. Your not in a position to doubt if you complaining about your business, just do it.

  23. Loving this advice! I can feel the skepticism, especially with that ''am I too old for this'' comment, but I know Gary isn't giving this advice only to her, everyone who's watching and has a similar business should start doing this. Only thing he should've added is that she should get someone to manage her Instagram so she can focus on the business part.

  24. Hi Gary, that was very cool that you took some personal time. Loved the advice. The instagram advice was so simple yet so effective! Seriously made me think, I knew that why don't I ever do that? I hope the business works out. The owner seems very vigilent I hope she gets all the success she wants.

  25. damn gary that so smart, fire as always man !

  26. As a german I feel sorry for gary to explain his tactics on one of our summits –
    adapting innovation here is slow as hell. "Oh no I have to give away food" LOL

  27. You changed my life. My prespective, my execution, my attitude… But the thing that I most admire at you is that you make this for others. Is not the fact that you care about others, but you have the patience to spend your time and energy with people that are not like you but you believe they can improve their lifes with your advice. People that you dont know, you will never meet and probably will never me in a position that you can take advantage of that.

    You striped out my dwelling, my negativeness and I became a better person. And I feel that I can help others too. And that this could be my life. Not my work, but my personal fulfillment.

    Thanks a lot. Hope we meet one day so I can say thank you.

    KEEP MOVING

  28. Amazing video. Pouring value!
    Which song in the outro? @drock

  29. I definitely want to see a follow up video.

  30. Welcome back Gary! Just started my 90 day youtube challenge of building my new startup. I'm 5 days in. I'm gonna comment regularly to report back on how it goes 👍

  31. the guy in the cap in the back….. I have the same jacket

  32. We're in the DIGITAL age today. Especially with all the amazing tools and automation at our disposal, there are many ways to create your own products. Never have inventory. Never need warehouses. Create instant delivery & have 100% margins!
    We'll walk through the various different kinds of digital products and how to create them. You'll also master the art of selecting the BEST niches. I've sold over $120 Million worth of Digital Products, trust me – if you want FREEDOM, there's no better business.
    Attend From Your Home Computer
    https://tinyurl.com/ycwygy3e

  33. Awsome Gary. That's so much value ! I see what you mean by doing the right thing is always the right thing! Thanks for sharing this with the world! Many blessings

  34. WOW… So cool! I definitely feel like BBQ right now !

  35. That's to bad. I think his advise was totally lost on her. I think she was waiting for a different answer and didn't get the gravity of the message that Gary delivered. He gave her really good advice and presented her with something to think about, (what you did for 1 truck and what you did for 3) that would grow her business tremendously. Thank you Gary. I got some valuable info from this video.

  36. The amount of value from a 10 minute video 💥💥💵💵

  37. Fucking Brilliant.

  38. I love the gentle yet firm way you held that lady's hand through breaking it down. I will try to replicate the advice with my new venture. Thanks again Gary.
    P.s. glad you are back and ready to roll again.

  39. Gary this is video is one of the most value per minute imo. Absolutely awesome 💪

  40. Just feel strong after "Gary's advice"

  41. "should I do all of these ?" – have you ever heard about "Massive action"?

  42. this is damn good advice right here Gary!!!

  43. There are so many people that ask for advice, get it and you can tell they are still not happy with the answer. It's through their old conditioning that they can't let that guard down against a belief that is holding them back; they just don't believe.

    Most people that approach Gary should really look into some Bob Proctor seminars, then come back to Gary. It makes much more sense unless you just get it already. 😉

  44. THAT IS SOMETHING THAT'S REALLY COOL…. Not driving in Lambo's…

  45. have you spoken with David Dobrik?

  46. She has more hustle in her than most of these kids…Respect!

  47. Great. Very practical.

  48. Great video and good information, especially for Instagram. I just added a food trailer along with our food truck. We have been doing some serious upgrades to our truck and continue to improve all the time. Thank you for the help Gary!

  49. SO much value! I learn so much from very single one of your videos! Thank you.

  50. This guy is a social media tycoon

  51. https://youtu.be/J5voAF9quVU Like his soundtrack,.. have a look on my channel,. and more

  52. Really great, tons & tons of value in this!

  53. My God ,this is pure gold , 😘😙😚 thanks man ♥️♥️

  54. Tactical af right here! Straight fire as always Gary! Thank you!

  55. Wow! This is just golden! Thanks a ton Gary for sharing your wisdom. You are awesome!

  56. 4:15 she's getting the problem solved then comes back with restating the problem and saying "why is it wrong". WTF.

  57. My family runs an Indonesian food truck here in DC. This is great stuff. Going to explore some more with the idea of really pushing Instagram to our market. We have an Instagram, but here lies the problem…. How do we create a following? Our presentation is great, the truck is well-designed, and we're usually in the heart of DC with great views of the city environment…I'm not sure what is it that isn't "Instagram-worthy" about our environment?

  58. I agree with Gary, Instagram would be great for her…we first eat with our eyes.

  59. Getting that piece of advice from Gary worths so much… and it helps to everyone of us looking at the video.

  60. Love it. That's such a good, yet simple idea. I hope it works for her and she hits you back to let you know.

  61. Wow! This is awesome. I absolutely love this video. Thanks Gary.

  62. Holy fuck, this is genius.

  63. Do more videos like this. Full strategy meetings are so helpful.

  64. Miss you dude! Instead of watching the game. I'm here going through ur playlists

  65. thank u so much gary ❤

  66. Im 99% sure she won't execute on this, execution is key

  67. Can’t think you enough for this

  68. im here cause of bombards body language haha

  69. Hey Guys! I'm doing a fundraiser this Sunday in Irvine and I get to ask food trucks who are looking to get their name out there for support. I'm in the LA area and would love to discuss the details of our fund raiser in depth. My team and I are moving forward with our next level of training and ensuring everyone that's been apart of it get to go to the final level.
    In our last segment of training, we get to put our visions into action and support our communities and charities with fund raisers so your support and love will be incredibly impactful to us and humanity at large. Feel free to respond here or email me at [email protected] My name is John and we're a non-profit organization. I look forward to meeting you and connecting in an impactful way!

  70. Great piece of advice!!

  71. Instagram has expanded my precence greatly. Great discussion.

  72. one of the best so far Gary, a lot more relatable

  73. im on the cusp of figuring out if i want to open a food selling business soon or wait and gems like this from garyvee is definitely pouring gasoline on the spark.I can already see it…..

  74. Like your intro bro! www.savorhd.tv 😉

  75. she talks too effin' much!!! listen!!!

  76. She has no clue what Gary is talking about.

  77. Every time she speaks I get angry….why isn’t she getting it 🤦🏽‍♀️

  78. This is great advice for my future food business. Thanks Gary!

  79. His advice blew my mind!!!! I never thought about doing that through Instagram. I thought about having people shout you out. But wow, searching your location and seeing who is near by and offer them a free meal. That can change your business with just one right person coming by.

  80. wonder how it went with the instagram strategy?

  81. What will she do if all 10people come every day for free BBQ n post everyday n all there followers are from different part town by or country😂
    Poor lady is already in loss in net revenue.. please it's a suicide plan..
    I would suggest better ask foodvlogger YouTube to come and do a video of ur food truck n try n create a happy or emotional story and create some kind of weekly food contest or small community festival every week or month.. but remember they won't just do it for just a free BBQ😂

  82. I'm a food trucker, thanks @garyvee #garyvee #value

  83. Hey Gary, thanks for your great advices on marketing. I am worried about fake influencers buying fake followers on instagram and then pretend to be "infuencers" on instagram. So, whenever we giveaway our stuff to the influencer, we need to make sure they are really influencers. (by scanning through their follower list or seeing their account interaction.) This was from my social marketing experience!

  84. This woman is frustrating to listen to.

  85. Haven't clicked on a video so fast

  86. There are no food trucks (just trailers) in my country… I want to start one and as you can imagine all info is American based and I'm all the way in Southern Africa, Botswana. I have a belief I'll make it but it's not an easy start.

  87. Sir I have one food truck in india( Calcutta) ..I m paying high wages to my staff but they r not cooperating with me.. everyday I m loosing my business.. please help me..

  88. HOLY SHIT dude brilliant.
    also
    CAPS GRAB ATTENTION how fucking annoying is that? Gotta mix in some non caps and lay back a bit after pulling stunts like that.

  89. SHE GIVES ME ANXIETY. Just listen Linda.

  90. WHy does she look annoying :((

  91. She doesn’t want the help seems like, great advice!

  92. I love the idea of offering influencers free lunch. Genius!

  93. I can’t fucking hear shit

  94. That is a marketing plan, not a business plan. Not the same thing at all. Highly deceptive title, and in no way helpful to people are interested in starting a food truck business.

  95. She seems so stubborn, like i think she wanted him to hand her a magic pill. She says " then i have to do all the work." when gary mentions downgrading to 2 trucks. This is such a stubborn attitude and i wont be surprised if shes shut down the business by now.

  96. That’s what I did with my photography business. Photograph a few “it” girls for free. Now her fans are my clients.

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