So you know now what kind of business do you
want to create in 2020 and how to really understand what’s going to get you the furthest, the
fastest. But the thing is you could have all the plans
in the world, but if you don’t know how to actually get started, then what the hell are
you supposed to do? So basically, I wanted to make this video
because I wanted to give you an action plan because I have seen so many comments here
on my channel. I see them on Instagram. I see them in my DMS. I actually asked recently in my Facebook group,
“What do you feel like keeps you stuck from taking action on your dreams and what you
really want to achieve?” and the answers are really interesting to me, and it also brought
me back because I know that feeling. It took me a whole year before I ever dove
into YouTube because I was so stuck. And I had analysis paralysis, as I like to
call it, which means I was just kind of constantly thinking through all the perfectionist little
details, and how it should look, and what I should be doing instead of actually taking
action. So I’ve been in that place. I know what it feels like. I wanted to just share some of the comments
that I got in our YouTube for Bosses Facebook group about what it feels like to be stuck
because you can probably relate to these. And let me know in the comments if you can. And give me a like if you’re excited to actually
start taking action and make 2020 the best year ever. Some of the comments we’re wondering if the
thing that I’m doing at any given moment is the right thing, second-guessing yourself
all the time. Confidence for sure. I’ve just started in this field with absolutely
zero experience. Everything can be a little intimidating at
times. I don’t feel stuck, but I do sometimes feel
like everyone is succeeding except me. Hi. I still sometimes feel that way. It’s so normal. Delayed gratification. I know slow and steady wins the race. But when I feel like I put in a ton of work
and don’t get the results I expect, I feel kind of dissuaded. Too much planning, not enough action. Totally. Understand that. And I keep getting this futile feeling that
my niche is already completely covered by a few extremely popular creators. How am I supposed to compete? And I’m stuck because I don’t know video editing
very well. Okay, so there were like hundreds of comments
when I asked this question, and that’s what motivated me to create this video. Because I get it. It’s normal. But I want to get you unstuck so you can start
taking action. So I’m going to share some tactics today that
I use to get over my analysis paralysis and get over my fear in order to actually build
momentum in my business. In the last four years, my life has completely
changed, and it’s all because I started taking action. I stopped thinking and being in my head about
how do I make a business online, how do I build a YouTube channel, how do I get my first
subscriber. I stopped thinking about it, and I just started
doing the things. But I know that’s easier said than done, especially
if you’re at the very beginning stage of your career or your business. So no matter where you are in your journey,
I know this is going to be helpful for you. So again, hit that like button if you’re excited. Subscribe. Hit the bell to get notified every time we
post a new video. And let’s start again. I have my notes beside me, which is why I
keep looking down. But I wanted to make sure I had my notes here
because this is a really important topic and I know it affects you. So I wanted to make sure that I was as well
prepared as possible to really get you unstuck. So again, I waited an entire year before I
did anything on YouTube because I was overthinking all the details. And same thing, I was like, “I’m not seen
as an expert. I don’t have an audience online.” Even though I’d been doing what I was doing
and had social media agency for four years before I did anything online, I still didn’t
feel like an expert because it feels like nowadays if you don’t have a following no
one can see or hear you. So I just kept playing small to keep myself
safe instead of putting myself out there. So the first thing that I want you to know
is that you are not a special snowflake. I know that might sound weird, but what I
mean by that is that I definitely thought about myself before I started this business
and started making content or had any following online, I was like, “Why would I be successful
at this? I don’t deserve to be successful at this. And I don’t know how to be successful at this,
so I’m not going to be successful.” That is such a limiting belief, and I was
the only person stopping myself from success. Because this is the thing, if you look at
any field, it doesn’t matter what you do, even if you have no experience, you can learn. You have everything at your fingertips right
now to be able to learn and become the expert. So you are not a special snowflake in the
sense that if there are already people achieving things that you want to achieve and are doing
well in the area that you want to do well, why can’t you? And honestly, this was my light bulb moment. I remember sitting down and seeing someone
who had created the business that I kind of wanted to create and it was so far off. They were making like, I don’t even know,
like $15 million a year at that point. I looked at them and I was like, “Wait. Yes, that’s amazing, yes, that seems really
far from where I am right now, but if that person can do it, why can’t I do it?” Very similar to let’s say you’re an athlete. You are not a special snowflake. If you really want to be a professional athlete
and you train your entire life for it, yes, there’s external circumstances, you might
get injured, et cetera, but there’s proven success clues and a proven path of people
who have already succeeded so why can’t you? So I just want you to always ask yourself
that. Why can’t you? The next thing I wanted to say is that the
only way that you’re not going to win and you’re not going to achieve what you want
is if you quit. But if you never quit, you will win. Because lord knows that my business did not
always look like this. We were not always generating multiple millions
every year. We were not always having customers coming
in left, right, center. We did not always have a global audience. At one point, I had no following at all, and
that was just four years ago. So it’s the only thing that is holding you
back is quitting or stopping yourself from taking action. I just want to kind of set the stage with
just that. Now, the thing that you need to know right
off the bat, the first thing that I really wanted to dive into is don’t reinvent the
wheel. So very similar to what I was just saying
is that there are success clues. I will say this a lot. Success clues are your best first step to
actually taking action and getting unstuck, which is literally just using Google or YouTube,
what you’re on right now. Watch till the end of the video, and then
do this. But, using Google or using YouTube to search
the topic, or the type of channel, or whatever it is that you’re trying to build, the type
of business you want to build, using things like Amazon and searching them as well. Because I can guarantee you someone is doing
the thing that you want to do. And again, because you’re not a special snowflake
and you are fully capable of success because if they can do it, why can’t you, why can’t
you, then you just need the clues and the success path to show that it’s actually possible. So don’t reinvent the wheel. Look at what’s already worked and adapt that
to your own plan. I think the biggest thing with staying stuck
is that people are like, “I am going to create the first business of its kind. I’m going to be the first person to do this. I’m going to be the first person to ever invent
this.” That is all big undertaking. And most of the time, whatever you want to
do, it’s already been done. But that’s actually a great thing because
you don’t have to start from scratch and you don’t have to reinvent the wheel. So find the people who are doing the things
that you want to do and they become your mentors, even if you never speak to them. I’m sure a lot of you look at me as a mentor,
which I appreciate, and maybe we’ve never met. I hope we do meet in real life soon. But even if we’ve never met, I’m sure that
you’ve been able to learn a lot from my content, I hope you have, over the last couple of years
so that you could start taking action. Because there is so much information out there,
but you just got to hone in on the people who are actually doing the things that you
want to do. So don’t reinvent the wheel. If you want to be a beauty blogger, look at
the people who are succeeding in that space. And maybe even look at the people who are
just starting out and see how they did it because that’s an even clearer path to success. If someone started from zero and now they
have a thousand subscribers on their channel and they’re picking up steam, look at their
channel and see how they got there. What topics are they covering? Are they picking a specific niche inside of
the beauty industry? There are so many clues out there. You just have to look. So the first step is, honestly, just start
googling, and youtubing, and going on Amazon and looking at the thing that you want to
be and talk about and find the people who will give you that success path and those
clues to success. So that’s the first thing I really wanted
to talk about. The next thing is make it a must. So I spoke about this in my video where I
asked you guys to stop watching YouTube videos. If you haven’t watched that video, we’ll link
to it below. The reason being is that we, again, have so
much information at our fingertips, but I think we’re always inundated with so much
information we don’t really know what to listen to. And then we have all this information we’re
not actually doing anything with it. So making it a must means blocking time out
every single day and every single week to focus on the people, as I just mentioned,
who are doing the things that you want to do so that you can study and find the path
to actually start taking action. So making it a must is versus saying like,
“Oh, I really should start a business next year. I really should start a YouTube channel next
year.” Anything that’s a should just ain’t going
to happen. It’s like saying, “I really should go to the
gym today.” If it’s not a must, you’re going to choose
not to go. Because if you leave it up to your brain to
make those decisions, your brain automatically wants to keep you safe. It wants to protect you. And there’s a little inner critic in there
that just is always there that basically is trying to limit you from taking that big action
because the big action is scary and it opens you up to criticism, potentially. It opens you up to an audience, but it also
opens you up to your dreams. So, make it a must. You want to block out the time, even if it’s
for half an hour a day right now. That micro action is going to get you where
you want to go. So stop saying should and make it a must. I would love for you to comment below and
tell me what is your must for this week? What must you do? Even if it’s I must read that book on the
topic that I want to build a business around, or I must get a ticket to that workshop that
I really want to attend, or I must watch that YouTube from that person who is already killing
it in this industry. Make it a must and block out the time in your
calendar to do it. If you want to check out my video on how I
plan my day, that’ll be super helpful for you as well. We’ll link to that in the description. You can also check it out right here. So, that’s the next thing. Now, the smaller and more attainable and actionable
goals you can create, the more you’re actually going to achieve the things that you really
want to achieve. I learned this the hard way. I was thinking to myself before I started
my YouTube channel, when I was in that stuck and I was just in analysis paralysis, I was
like, “Okay, I want to get to 100,000 subscribers.” That’s a great goal, but going from 0 to 100,000
subscribers is not an easy feat, and I had to break it down. So then I broke it down into I want to get
to my first 50. I want to get to my first 100. And I would acknowledge all those people that
were on my channel, whether it was one person or a hundred people. I wanted to build that community, and that’s
been a big piece of why this channel has been successful. So really acknowledging the small goals before
you try and tackle that big goal is so important and something that will help you take action
a lot faster. Because if I’m saying to myself I’m going
to get to 100,000 subscribers without a channel, without a plan, that’s a really daunting goal
and it’s too much to think about, so therefore I’m never going to take the action to actually
do it and becomes a should instead of a must. So break it down into micro goals. So for you, if you really want to start a
YouTube channel, first thing you can do is you can start just by making the channel itself. So we have Boss YouTube Channel Checklist. I’ll link to that below. It shows you the 14 steps to set up your channel
in the right way. Make that your must for this week. So start with small actionable goals instead
of trying to go like balls to the wall and do everything at once. Because having those big audacious goals is
great, but you got to break them up in order to actually get them done and take that action. So you have to start somewhere. And in my next episode, you’re going to actually
dive into how to start generating passive income and all the methods that you can do
that with and how I generate passive income in my business, meaning that I have money
coming in and it may even be when I’m not working. So I’m really excited to dive into that with
you because you can do it from scratch. You can start from zero. That’s a good way to just start taking action
and to start building a little bit of confidence in yourself to know that you can do this and
start making money online without going crazy and trying to dive into the deep end first. So was this helpful for you? I hope that it was. Comment below and let me know what your biggest
takeaway is. And hit that subscribe button and the bell
to get notified every single time we post new videos just like this on Tuesdays and
on Fridays. And I’ll see you in the next episode.

Comments (100)

  1. Thanks so much for watching! Please share your biggest takeaway in the comments below 😊

  2. I love you Sunny but I hate the popping sound effects. No more popping sounds PLEASE💖

  3. We're planning it out, but the funds so far say no 😭

  4. YES!!! 2020 IS OUR YEAR! ✌🏼✌🏿❤️🏀🙏🏼🙏🏿

  5. Today I must decide my specific niche so that I know exactly who I want to help and how I can help them. My biggest takeaway is that I don’t need to be special I just need to take action and see how people in a similar niche are able to be as successful as they are as a way of helping myself grow.

  6. I must publish my video "How to stop being shy – Shyness ain't masculine bro!' by Sunday morning.

  7. Biggest takeaway for was to try and break things down into more manageable chunks and think about it for the longer term. Reinventing the wheel, well I'm not so sure about that, everyone has the ability to dream and create new ideas. Thanks for the tips though, your presentations are just effortless and always a joy to watch.

  8. Just got back from vacation been waiting to post a video so excited thanks for the inspiration!

  9. Yes! You're so right!
    It's all about taking action!!

    It's your time kings and queens!

  10. I loved this video. I have always wanted to start a YouTube channel, but I have the worst time talking to a camera and getting comfortable in front of one. I'm a very confident person in real life, but as soon as I step in front of a camera I always clam up

  11. Second guessing my content and niche. But I am passionate about it for personal reasons. Awareness of HIV/AIDS is very important to me.

    I also eliminate the word CAN'T
    Love this video! Sending it to my Mindset Team for today's Motivation! <3

  13. My big action for me is to transition from Facebook to Youtube!
    I've been averaging 1,000s of views there but only a couple on Yotube.

    So I want to make this my main platform and go from 137 followers to 200 before the end of the month!

    Thanks for the content!

  14. Knowing what keeps you stuck.

  15. I've been procrastinating for years and know I need to take action, but then my OCD takes over and if everything isn't absolutely perfect, I end up doing nothing. I am my own worst enemy and it's driving me insane!

  16. Procrastinating while i watch this video

  17. I believe I’ve heard you mention previously that you have earnings of $5 million. And this vid says you started 4 years ago. So, if I remember the numbers correctly, you ramped up to a lot in an impressively short time. THAT is my inspirational takeaway. Along with a new mantra, “If they can do it, why can’t I?” Thanks for the inspiration and the encouragement to get off my duff and DO the YouTube channel I’ve been thinking about for months. 🥰

  18. Every video Sunny Lenarduzzi makes itself is a takeaway. Cant point out anything in specific all of it is important!

  19. Fantastic. 3 Easy Steps LOVE IT!!!

  20. Hi Sunny i love your content and you’re so inspiring. I just have a question, I started to see videos of YouTube creators in the beauty community with audiencie between 500k and 900k that they are “quitting” from YouTube because they say it’s to much work, effort, time and all that, and they don’t do the money to even maintain the channel, some of them have a team of people that help with the filming, editing, and all that, but they are putting money from their pockets, so they starting to focus on their business and stop producing content in the platform. Some of them are starting the journey in other platforms like patreon or others, specially Latin community. Some of them are saying that YouTube is only supporting people with big audiences, and with the algorithm their content is getting hidden, and that the bell is not working because is not notifying the subscribers about new videos and all that. And they have to be very careful with what they say because sometimes YouTube demonetized their content.

    When I hear all of that I feel afraid of taking serious to do YouTube because I don’t know if this is to affect a new content creator or what do you think it can be ??

    Thank you in advance. Jessie

  21. Wow, more great information. Always a positive vibe.

  22. “Make it a Must”, “Analysts to Paralysis”. Yup. Have been stuck. This helps a lot! Thanks.

  23. HeySunny, thanks for your continuous support to us small youtubers 🙂

  24. Any new youtubers want to support each other?
    Comment down below!

  25. Thanks for uploading another awesome video and for inspiring me to make my own YouTube channel! Your the best! Lots of love from Canada 🇨🇦

  26. I sometimes struggle with this idea… Do I create content that I know will grow and promote my business or do I create content that will increase my subs. I feel as if in my world those are two different things. Perhaps I will do half and half. hmmm

  27. I learned a new word today. Procrastinating. Thanks Sunny ☀️

  28. … that I am the only person stopping myself…
    But I will change that, need to take action. 👍😊 Make it a Must. I must post a video this weekend 👍 #roadto100 😁

  29. Sunny thanks for the inspiration!

  30. Biggest Takeaway: Don't reinvent the wheel! Thanks Sunny!

  31. Don't reinvent the wheel; break the wheel and make a new one

  32. I occassionally procrastinate, however I've got my own break-it hacks, which work for me (for them listed in one of my videos). "Just get started with SOMETHING" seems to be a quintessence of every "fight-procrastination" tip.

  33. Sunny thank you for making great videos like all the time 💜 💙 💛 💗 💚 💖

  34. Sunny! As always, thanks for giving SO much value! What do you recommend for those of us YouTube wannabes who haven't started due to difficulty finding our niche or having an idea?

  35. Feel like others are succeeding and I am not, like I missed the boat and am really behind lol. Also, I feel like I am climbing a wall not even a mountain justbstraight vertical wall 😑

  36. Thank you, Sunny, for another motivating video. 🙌🏻 I struggle with limiting beliefs and “playing things small” to stay safe. I truly appreciate your encouragement to push myself out of my comfort zone to achieve my goals. ♥️

  37. My takeaway: start with small goals, and make it a must!

  38. Your lighting set up is Dope! Holy crap haha! Almost Angelic 😂

  39. Thanks Sunny. I MUST get to 100 subscribers so I can name my youtube channel

  40. OK, I have a question about this period I studied YouTube for several years before I started And I have a passable knowledge of what it took to Get to 2500 subscribers. But I find it very difficult to find information on making the jump from under 10K to 100 K.

    I am curious what you would suggest planning for, and doing In order to take that next step.

  41. The trouble is that I have multiple different ideas which leads to procrastination… I literally don't know which idea to start.

  42. I must post my new video this week. Thank you sunny

  43. Blocking time out. I need to do it!!!

  44. Thank-you Sunny for another wonderful dose of Sunny actionable motivation! 🌞🤗🌞
    Okay, you asked, so here it goes: my actionable task for my cake channel this week is to ask my subscribers what kind of video they would like me to make next … and I just got my first answer back (like right as I'm typing this!) You're so awe inspiring. I appreciate every single video you share with us. Thank-you. Well, I guess I better go script that new video idea! Wish me luck! 😀 Big hugs

  45. 😲😲😲…oh and Sunny, I also decided to plan one actionable task for my channel, like I mentioned in your last video, I took action and created two videos in one day (edited, uploaded and shared) even though I had been procrastinating (I was letting my weak lungs be my 'reason' not to get the work done.) but I feel soooooo awesome now that I did that, so my task for this coming week is to do that again! One for each channel! Okay, this is my accountability! Love and big BIG hugs Sunny! Thank-you from the bottom of my heart!🌞😍🤗

  46. I felt like this video was short but when I looked at the time, it was 12 minutes….. Wow…

  47. Right! I took this approach to my channel. I’ve wanted to do it for a while but finally just decided to jump in a few months back.

    I don’t regret it! Just do it…you don’t have to have all the answers up from. You will grow as you go!

  48. thank you so much Sunny! This was really encouraging!! <3 <3 <3

  49. Persistence Faith and Burning Desire creates High mental vibration and manifestation! Sunny L and Warren Buffet day the same never quit and you will succeed.

  50. Very cool video, Sunny! I have a lot of plans to promote my videos legitimately and make people inspired. Congratulations for your success! 😀😍🥰

  51. so yes … micro steps and a must instead of a should …

  52. Thank you so much I need this

  53. Sunny I LOVE the comment about not quitting. If you don’t quit you will succeed!!! Yes!!!

  54. I have some ideas on the subject of procrastination. I’ll tell you later.

  55. Awesome thankyou ❤

  56. I Must create my free giveaway so I can start collecting emails from my followers!

  57. I have to determine my MUST this weekend. But I thought this was a really great and inspiring video.

  58. I just wanted to say- the fact that you don’t say “ah” “um” etc at all during the video is amazing considering how little editing was in the video. I am AMAZED! #goals

  59. must create a list of searchable content ideas! Awesome tips! I want to get to 3k!

  60. Nice information and that is right sometimes we think we can't do it but we can we can get better and learn about what we want to do thank you for the video.

  61. 🔥🔥🔥🔥🔥🔥✌

  62. My must for this month is to go to the gym and start being healthy

  63. “I must make that video even though I’m tired” It’s SO worth it!! It becomes a good habit! My life is a set of micro goals. (I work nights as a home care nurse so I batch on my days off.) Excellent info!! It took me two years to finally sit down to my first video!!Thank you so much!!🙌🏻❤️

  64. Great video Sunny. Finding time is my biggest obstacle. But I love my channel & my content so I just have to somehow find the time.

  65. I must get back on track this week! We uploaded a video every week for a year, and then got in our own way. Our channel wasn’t exactly what we had hoped it to be and we got hung up on the direction and haven’t posted in three weeks 😭 thanks for inspiring me to take action! 💕❤️

  66. I must edit a video. Thanks sunny!

  67. Right on! "I'm going to get to 25 subscribers this week"

    Love this new white Background Sunny!

    I've seen every one of your videos now Sunny. Now I am only watching your Friday videos. Because these are truly your best videos now. These videos have everything we need to know.

    My MUST this week is exercise. Making TIME everyday to step away from my desk and get in 5,000 steps or 45 mins of exercise.

  69. Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.
    -Marianne Williamson
    This is were my procrastination comes from, my fear of actually succeeding, as silly as that sounds.

  70. I must make more offers on properties
    I must be consistent in implementing my action plan
    I must focus on allotting blocks of time to my money making activities

  71. Do. “Do or do not. There is no try. “ Taking imperfect action is 100x better not taking action.

  72. My biggest takeaway is the knowledge that you've been stuck too….it gives me hope! You've felt like a mentor to me for years already and I'm so grateful for your input into my biz life! Being in Chilliwack you'd think we may have met by now 🤷🏻‍♀️😬 hopefully one day!!

  73. I must start my content calander

  74. My niche literally is a niche – there are not many fine art tapestry artists or weavers on YouTube, and the ones that are there are not very successful … so I am basically starting from scratch! I'm sure that will help me over time, but it's tricky getting random subscribers to start with. So far I'm aiming for my first 100 😉

  75. What I need to do is edit my first 2 videos and actually start my channel. But in order to do that my 'must' must be making Youtube my daily priority ~ nailed it thank you Sunny!

  76. I MUST post a video every day for the month of November!!!!

  77. I do not want to waste time anymore. I am having a tough time and wish I had a person like you guiding me how to get there. I am trying to setup a franchise business. my fears and doubts and laziness are stopping me from doing it

  78. Let’s not Quit small youtubers if you agree with me comment to support me❤️

  79. Sunny, everything you say speaks directly to me! My MUST this week is announcing my new membership launching in January and starting to line up guest interviews. PS. I'm telling everyone I know to follow your channel and join your paid programs. I honestly can't imagine trying to use YouTube for business without your expert advice. Pure gold.

  80. Great Video! Over the years we notice that most people only think about the most success if they start a business. And that is one of the biggest failures you can do. A business will always have ups and downs, no matter how hard you work or how much energy you will put in. Sometimes it will be very frustrating and also there will be always someone who's better or more successful than you. Just accept it! It is no war to win! They are no enemies, they are sources to learn from and to work with… #ts THX SUNNY! for this video!

  81. Yes, that´s great!!<3 I know the feeling of overthinking so well… I did it before starting my channel and sometimes I even do it before uploading a video

  82. I must identify the EXACT transformation I provide

  83. I need some advice what video should I do this Christmas season that will strive good

  84. This video helps me so much in so many ways, I'm so passionate in training and developing artist. It's the field I would love to be part of

  85. The mind really can be either your greatest enemy or asset.
    You don't have to be great to start, but you have to start to be great – Zig Ziglar

  86. My to-do this week is to find time to start my YouTube channel

  87. for me, ive been hesitant because i dont want to start and then quit. I am spread incredibly thin right now both timewise and financially, and im afraid ill begin and then it will be "the straw that breaks the camel's back". I need to let something go first

  88. Ok Sunny, here's the deal. I created a new channel last week but no action yet. After watching this video that's a Godsend, I MUST create my first video between before I go to bed tonight. I have about five hours before bed. 45-90 second video. Only one small imperfect action today. Yay!

  89. This was so good, just what I needed! I was doing great, started my channel in May and thanks to you and a couple other YouTubers advice I just passed 1000 subs. (YAY!) Then I kinda froze like a deer in the headlights! LOL Feeling like I needed to suddenly do something different, better, up my game, make some kind of a big shift. Ahhhhgggh!! Anyway. (I think that's a weird reaction to meeting a milestone, but yeah, that happened.) I MUST shoot a new video today, it doesn't have to be some groundbreaking thing, just bring value to my viewers. Thanks for shaking me out of my stupor… onward.

  90. I must finish editing my video!!!

  91. Hey girl thank you for this video! I highly recommend you learn to use your diaphragm when speaking in your videos as I noticed your voice gets more hoarse the deeper you get in the video. Gotta protect those vocal chords!

  92. Just got a camera so quality is coming your way. The time is definitely now. So excited for my channel 💛x

  93. i your videos watching
    i small youtuber i this all doing samsung J1 is my phone i am from sri lanka
    please help me to grow

  94. Dear Sunny, if I want a niche about motivation on YouTube but my Instagram feed is a recipe for food niche what do you think?

    I want to share my experience on YouTube to motivate but can't move on from the hobby of making recipes on Instagram. are there any tips for creator content like me?


  95. Great video! Sometimes you gotta stop talking about doing something and just do it!

  96. you're the best mentor ever Sunny!
    every time I see one of your videos, It just motivates me like no other.
    Keep it up #GirlBoss

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