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State of the City Video on Arts and Entertainment District

State of the City Video on Arts and Entertainment District


hello I’m mayor pro-tem Greg Pettis and
it’s my pleasure to discuss with you today about this council’s progress on
making our downtown an arts and entertainment district three years ago
this council saw the vacant dirt lots empty storefronts and little of any
activity in our downtown we looked at the economic factors and had to make a
decision on what our downtown was going to be
after many in-depth discussions we said we were going to make our downtown an
arts and entertainment district that would be a destination for residents and
visitors alike many people said I don’t believe you I said just one it’s one thing to say we are making our
downtown an arts and entertainment district it’s another thing to do it
developers typically do not invest in an area without seeing the city making
investments first and that’s what this council did first we use monies left
over from our former redevelopment fund to help refurbish the Mary Pickford
theatre this allowed for the exterior refurbishing and repainting as well as
interior improvements for its dated bathrooms and carpeting owner Michael
homogenized the city’s commitment and invested two million of his own money to
replace all the theater seating with new reclining captain’s chairs and
activmotion seating additionally you just heard how the Mary Pickford added
an array of solar panels making it the first theater in the nation to be 100%
sustainable with the new parking and valet option the Mary Pickford theater
is considered the best motion picture facility in the Coachella Valley
the second investment the city made was our new festival lawn this land donated
to the city by the city urban revitalization corporation along east
pumpkin Drive allowed the needed space to hold special events we wondered if we
built the festival lawn would the people come to our pleasure they have and in
droves thousands of residents and visitors have flocked the Cathedral City
hot-air balloon festival the only balloon festival in the
Coachella Valley in coordination with the greater Palm Springs Convention and
Visitors Bureau the balloon festival has brought people in from all over the
United States for this annual event that happens on the third weekend in November
attendees enjoy the ability to fly across the Coachella Valley or partake
in the 45 minute balloon Glow to music in celebration of our sister city
tequila Jalisco Mexico Cathedral City partnered with the Cathedral City
evening rotary to create the annual taste of Jalisco that
on the second weekend in February this event brings to our residents the
jalisco inspired music fashion spirits culture and cuisine the crowd at this
pass taste of Jalisco was bolting as the seams as the band lost tejanos del
Norte took to the stage afterwards the crowd watches with splendors a nice guy
lit up – the firework finale putting a smile on the faces of the families that
attended the third signature event happening in our downtown is the annual
Cathedral City LGBT days now in its fourth year this annual event takes
place on the last weekend in March it’s no wonder that this festival with is
LGBT days bed race and celebrity guest writer has become a tradition and the
major competition for the fastest time between our Fire Department police
department and the Sisters of Perpetual Indulgence with a weekend full of live
entertainment special performances at the Mary Pickford theatre an event that
are a local LGBT hotel bars and gay friendly restaurants this Pride Festival
has something fun for everyone the popularity of these events has proven
that our downtown can come to life it also became evident that to grow these
festivals we needed more space in a downtown amphitheater that caters to our
cultural diversity and brings communities together the city applied
for and received a 1.4 million dollar federal land and water conservation
grant to build a two and a half acre park next to the downtown parking
structure with matching funds provided by the city urban revitalization
corporation the nearly three million dollar park with the seating capacity
estimated at two thousand people is well on its way for an early 2019 grand
opening the design work has been completed and construction should begin
in May of this year the adjacent festival lawn and the new
amphitheater park will service the second anchor to the city’s arts and
entertainment district these facilities have also gotten the interest of third
party promoters who are currently in negotiations to bring several new
festivals to Cathedral City the the city’s festivals also attracted the
attention of the Coachella Valley Repertory Theatre also known as CV rep
it is the only play house in the valley to possess a small professional theater
status with Actors Equity the city is pleased to announce the CV rep has found
its new home in downtown Cathedral City the theater company closed escrow on the
desert cinemas building on March 2nd 2018 and a celebratory exchange of the
keys took place with the City Council and the CV rep board members and staff
on March 14 thanks to the Cathedral City downtown foundation along with a lengthy
list of contributors the theater will begin construction soon in three
different phases the theater hopes to conduct live performances in its new
downtown Cathedral City location during the spring of 2019 CV rep shall serve as
the third anchor to the city arts and entertainment district and we couldn’t
be more pleased the fourth anchor to cathedral city’s
arts and entertainment district began in August 2016 when Governor Brown signed a
new game in contact with the Agua Caliente band of Cahuilla Indians allowing
casinos on lands adjacent to tribal land the City Council supported this effort
in April of 2017 the city urban revitalization Corporation signed an
agreement giving nearly 13 acres of land at the corner of date-palm Drive and
East palm Canyon Drive to the tribe in exchange for a five million dollar
donation to build a new downtown fire station in January 2018 agua caliente
released its initial development plans for the land that included a 65 thousand
square foot casino with 500 slot machines restaurants bars retail and
mixed-use space as well as tribal government offices this development will
bring life to an area of downtown that has been dormant for nearly a decade it
has taken this council and city staff just three years to bring these four
anchors to life they’ll serve as the catalyst to generate not only customers
to our downtown but also new businesses that are seeking to capitalize on the
new energy that will take Cathedral City into the next
gate and beyond we are already in negotiations to bring brand-new retail
businesses on the south side of these palm canyon drive as well as several
flagship hotel it’s too early to announce now but I know they are coming
if you don’t believe me

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