Hi. I’m Judy Carrier with Jewels by Parklane.
And I have a question for you. They’ve done studies that show, men think women who wear
a drop earring are sexier than women who don’t. What do you think? I’m been in the jewelry
business for over thirty years and I’m going to talk to you about how to be successful
in selling retail jewelry. The first thing you do is your research. Find out what’s hot
in your area and what’s not. Do comparable pricing. Find out what the median is. And
then get out of the house. Go meet people, wear your jewelry, show your product. Drop
in stores; any place. Where ever you go, hand someone a card or maybe just a brochure showing
your jewelry. And then go home. Once your home, do a follow up call within 24 hours.
Make sure, of course, you’ve gotten their business card, their phone number, that sort
of thing. But basically get out and meet people and then follow through with ten calls per
day. That way you’re guaranteed success selling retail jewelry. I’m Judy Carrier with Jewels
by Park Lane.