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Nathan For You – Dumb Starbucks – Open for Business

Nathan For You – Dumb Starbucks – Open for Business


– WITH OUR SIGN NOW ON DISPLAY,
MY PLAN QUICKLY BEGAN TO WORK, AS PEOPLE STARTED COMING IN THINKING IT WAS
AN ACTUAL STARBUCKS. – OH, DUMB STARBUCKS.
OKAY, OKAY. – OH, YOU THOUGHT
IT WAS STARBUCKS. – I DID. – BUT THE FEW CUSTOMERS WE DID
GET SEEMED TO HAVE TROUBLE UNDERSTANDING WHAT WE WERE
ALL ABOUT. I MEAN, LEGALLY SPEAKING, THIS STORE HAS TO BE CATEGORIZED
AS AN ART GALLERY, SO WE DON’T HAVE TO ABIDE
BY THE SAME HEALTH REGULATIONS AS A STARBUCKS WOULD. I MEAN, WE DON’T WANT ANY OF
OUR CUSTOMERS TO GET SICK. BUT IF THEY DO,
TECHNICALLY, THAT’S PART OF
THE ARTISTIC EXPERIENCE. THINGS WERE OFF
TO AN OKAY START. BUT AS THE DAY PROGRESSED,
I BECAME FRUSTRATED WE WEREN’T GETTING THE AMOUNT
OF CUSTOMERS I EXPECTED. SO I HEADED OUT TO A NEARBY
COFFEE SHOP TO TRY AND SPREAD THE WORD
ABOUT MY NEW BUSINESS. JUST SO YOU KNOW,
THERE’S A DUMB STARBUCKS THAT’S OPENED UP
DOWN THE BLOCK. – OKAY.
– OKAY. IT’S BASICALLY THE SAME COFFEE.
CHEAPER PRICES, AND– – DUMB STARBUCKS?
– YEAH. TODAY, YOU KNOW, YOU CAN HAVE
A FREE COFFEE ON ME. – I UNDERSTAND YOU’RE TRYING
TO PROMOTE YOUR COMPANY. – RIGHT.
– I ADMIRE THAT. BUT THAT’S GREAT.
YOU CAN’T DO IT ON STARBUCKS’ PROPERTY.
– AND I ADMIRE YOU. AND I WILL BE–
– AND EVERY TIME I STEP BACK, YOU KEEP TAKING A STEP FORWARD.
– NO, I HAVEN’T MOVED. – YOU HAVE.
WE STARTED OVER HERE. – NO, WE STARTED RIGHT HERE. – BUT YOU NEED TO WALK THAT WAY.
– OKAY, I WILL. – UNFORTUNATELY, MY MARKETING
EFFORTS WERE CUT SHORT. BUT I WAS AT LEAST ABLE
TO GET SOME FREE SUPPLIES. WITH AN UNDERWHELMING
LAUNCH DAY, I BEGAN TO FEEL LIKE I PUT IN
ALL THIS EFFORT FOR NOTHING. BUT THE NEXT MORNING
THINGS CHANGED. JEREMIAH CALLED ME TO SAY
THERE WAS A LINE OF OVER 15 PEOPLE AT THE STORE. THEN I SAW PHOTOS
OF MY SHOP POSTED ON A STRAIGHT BODY BUILDING
MESSAGE BOARD. BUT I COULDN’T HAVE FORESEEN
WHAT HAPPENED NEXT.
– A NEW COFFEE SHOP
WITH A FAMILIAR NAME
CREATING QUITE A STIR
IN LOS ANGELES.
THE COFFEE SHOP–GET THIS–
IS CALLED DUMB STARBUCKS.
– THAT LOOKS EXACTLY
LIKE A STARBUCKS.
THE LOGO, THE LETTERING,
THE GREEN COLORING–
HOW DO THEY GET AWAY
WITH THIS?
– BECAUSE THEY PUT THE WORD
“DUMB” ON TOP OF STARBUCKS,
SO THEY’RE PARODYING
STARBUCKS. – A COFFEE CHAIN NOTORIOUS
FOR SUING IMITATORS MAY HAVE FINALLY
MET IT’S MATCH. – AT THE COUNTER, CUSTOMERS
CAN ORDER A “DUMB VENTI” OR BUY A CD
OF “DUMB NORAH JONES DUETS.”
– SOME PEOPLE WAITED IN LINE
FOR UP TO AN HOUR.
– IT’S AN ART GALLERY WHERE
COFFEE IS CONSIDERED ART. – WHAT’S THE POINT OF THE ART?
I MEAN, WHAT’S THE MESSAGE?
– I DON’T KNOW.
– [speaking Spanish] – [speaking Korean] – I WAS STUNNED. WE HAD MORE CUSTOMERS
THAN I EVER DREAMED OF. AND WITHIN 24 HOURS,
DUMB STARBUCKS HAD BECOME
A WORLDWIDE SENSATION. – YEAH, THERE’S ABSOLUTELY
ARTISTIC VALUE HERE.
– TO ME, THIS IS A PROTEST.
THIS IS A PROTEST
AGAINST THE BIG FISH.
THE LEVIATHANS OF STARBUCKS.
– IT WAS COOL THAT PEOPLE
COULD DRAW THEIR OWN MEANING
FROM A BUSINESS THAT
WAS JUST THERE TO MAKE MONEY.
– THERE’S A RUMOR
THAT IT MIGHT BE BANKSY
AND WE’RE ALL REALLY EXCITED
ABOUT THAT. – I HAD INADVERTENTLY
CREATED SOMETHING THAT WAS ON PAR WITH ONE OF
THE WORLD’S GREATEST ARTISTS.
– SOMETHING TIED TO AN ART
INSTALLATION.
MAYBE THIS IS BANKSY.
– BEFORE I KNEW IT,
CUPS FROM MY SHOP
WERE SELLING ON EBAY
FOR $500 A PIECE.
AND SWINDLERS WERE EVEN TRYING
TO CASH IN ON THE HYPE
BY HOCKING FAKE MERCHANDISE
OUTSIDE THE STORE.
BY THE END OF THE WEEKEND
I REALIZED THAT DUMB STARBUCKS
WAS A BIGGER IDEA
THAN I EVER THOUGHT IT COULD BE. SO I GATHERED THE WORLDWIDE
MEDIA TO ANNOUNCE THAT WE WERE EXPANDING. [cheers and applause] HI. I’M PROUD TO ANNOUNCE
THAT WE’LL SOON BE OPENING A SECOND DUMB STARBUCKS LOCATION
IN BROOKLYN, NEW YORK, WITHIN THE NEXT TWO WEEKS. [cheers and applause] MY BUSINESS WAS NOT ONLY
A BONA FIDE SUCCESS, BUT FOR THE FIRST TIME
IN MY LIFE IT FELT LIKE PEOPLE ACTUALLY
WANTED TO BE AROUND ME. WHATEVER I HAD DONE
RESONATED WITH THE ENTIRE WORLD. AND THE ATTENTION
WAS LIKE SUNLIGHT ON MY SOUL.
MY ENTIRE MARKETING PLAN
DEPENDED ON USING
THEIR CORPORATE LOGO
TO GET ATTENTION.
AND THE ONLY WAY TO LEGALLY DO
IT IS BY USING “DUMB.”
– EVERY MAJOR NETWORK IN AMERICA
WANTED TO KNOW MY STORY. – NATHAN FIELDER. – I WAS INVINCIBLE. AND I HAVE TO ADMIT, THE VIEW
FROM THE TOP WAS PRETTY NICE. WE’RE ALSO FAMOUS
FOR OUR PASTRIES. I BROUGHT YOU SOME, ACTUALLY.
– OH, OKAY. YEAH, GREAT. – I BROUGHT SOME
OF OUR PASTRIES, YEAH. – OH, THOSE LOOK GREAT.
[audience laughs] WHAT DO YOU CALL THESE?
ARE THESE THOSE– – I BROUGHT MUFFINS TOO.
– OH, LOOK AT THAT. – THESE ARE OUR FAMOUS PASTRIES.
– ISN’T THAT WEIRD. IT SAYS VONS ON THE SIDE.
[audience laughs] – I WAS ALL SMILES
AND MY HEAD WAS IN THE CLOUDS. THEN ALL OF A SUDDEN,
REALITY HIT.

Comments (100)

  1. The best part of this show is that I cannot tell how much of this is fake or real.

  2. "For the first time in my life it felt like people wanted to be around me… the attention was like sunlight on my soul" not the first time a genius nathan fielder campaign went viral but definitely the most touching

  3. The guy at 2:50 looks like adam levine lol

  4. Dumb people were interested

  5. damnn.. what the fk happened to Judah Friedlander

  6. I fucking love Nathan

  7. Nathan is a genius

  8. hahahaaaaaaaaaaa holy fuck what a legend.

  9. lmfao this shit worked hahahah xd

  10. First I thought the World's Greatest Hamburger one was the craziest one of these, then I thought the Movement one was crazier. This, this is another level. Nathan For You has ascended.

  11. Dumb Norah Jones duets lmaoooo

  12. Nathan's antics are really affecting the world. He really is the biggest troll in the world.

  13. this is insane.. I learned about this in design school this year.. didn't know Nathan was behind this lmaoooo

  14. Greatest thing I've ever seen

  15. I can’t tell if this was real or not

  16. What???? SABER??? Lol

  17. lmaoooooooooooooo fake dumb starbucks merch God bless america

  18. weird seeing that bodybuilder forum again. for some reason id always get linked to threads there back in the day

  19. Huh this works

    Me tomorrow: DuMb MiCroSoFt

  20. How he keeps a straight face, I will never know.

  21. What happened next?

  22. Wait does Nathan Fielder actually do this

  23. Reality hit? Where's the next video??

  24. Missed opportunity by not calling it “starsucks”

  25. 😂😂😂😂😂💀💀

  26. Dumb Nora Jones duets LMAO

  27. what the fuck this is actually real im–

  28. My question is, did the coffee actually taste good?

  29. He said "straight" bodybuilding website because he knows half the people on there are gays lel

  30. It was cool that people could draw there own meaning out of a business thats only there to make money 😂😂😂😂

  31. "then I saw pictures of my shop on straight bodybuilding forum…"

  32. I actually remember seeing this on the news. Whoa.

  33. Might be a Banksy lol

  34. There’s a rumor that it might be Banksy

  35. I just found Nathen yesterday. I was watching this for the first time thinking "I swear I've seen this before". When I saw all the news reports it all came back to me 😂😂

  36. What. The. Actual. Fuck. Lmfao

  37. OMG I RMEMEBER SEEING THIS ON TUE NEWS HOLYYYY OMG HAHAHAHAHA

  38. "on a straight bodybuilding website" I hate this guy lmao

  39. LMAO the Forbes article is real 😂

  40. Greatest troll of all time

  41. Then reality struck…?

  42. This is the greatest prank I’ve ever seen

  43. I'll bet China sued him for copying their copying of our businesses! Lol

  44. You’re gonna blue ball me like that with the ending?

  45. Plot twist: that chinese chick is the one who started that thread on bodybuilder

  46. People in California are dumb af

  47. I just wasted 6 minutes of my life

  48. this is actually fucking gold

  49. 2:49

    isn’t that the buzzfeed guy

  50. Nathan's masterpiece.

  51. Is this for real? Why are comedy channels reporting news?

  52. I don’t know why YouTube recommended this to me but I’m glad they did lol

  53. Can’t tell if this is real or not

  54. KJL:DFLKJ:DSJLKFDKJ:LDFSKJLDSKJ:LF

  55. Ah “bonafide” success

  56. People are so smug in LA its laughable. No you idiots you are taking it way to seriously. It's a tv show on comedy central not a protest against "the corporations mannnnnn"

  57. The whole full show videos were on YT but Comedy Central took them down.Bloody greeeeeeeeeeeeeed

  58. This is one of Comedy Central's most criminally under appreciated shows of all time, right up there with "Michael & Michael Have Issues".

  59. But they don't even make the coffee by hand? Look at that automated coffee machine 2:40
    If you want to one-up Starbucks, offer cheaper coffee but at least make it properly!

  60. Greatest thing he has done

  61. That cunt tried to make him look like a creep. Which Starbucks was that?

  62. I think the real art here is how gullible and stupid people are and what they’re willing to follow.

    Nathan just looks down at all these people like that cat meme and says: pathetic.

  63. "some random quote from the video"

    hilarious

  64. This just isn't funny.

  65. man people r fucking stupid

  66. OMG this is hilarious!
    🌻 go for the gusto dude!

  67. low wage employee defends a billionaires company. What a sight haha

  68. Why not just go to Starbucks?

  69. then what happened!??

  70. What in the world is this????

  71. Makes you wonder what the point of trademarks are when you can just go along and do this.

  72. Did this really happen??

  73. Lol Nathan knows about the bodybuilding.com forum

  74. So how do i go about opening my own DUMB STARBUCKS?

  75. PT Barnum was right, you fools. haha

  76. This dude sounds like if farts could talk

  77. leave it to LA to jump on a new trends DICK

  78. here i am withj a legit marijuana business ive had for 8 years and i cant get more than 400 ppl to come through..then theres this stupid shit in LA

  79. This just shows how stupid people really are.

  80. 00:30 mega BETA male

  81. AKA:
    "Anti-Starbucks"

  82. God, Californians are retarded.

  83. This is not even comedy. Art is dead for snowflakes.

  84. Mmm not funny. Nah

  85. Lol Tegridy Burger Episode

  86. Over paying for a cup of Joe is dumb in it self.
    Starbucks is making a killing selling overpriced coffee to the most unintelligent gender-confused people this world has ever seen.

  87. Oh, that’s not Marty Chavez.

  88. Are u Sacha Baron Cohen’s son??? 😨😨😨

  89. Did this actually get on the news? I'm kinda confused if this is real or not

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