Sunny Lenarduzzi: Entrepreneurship isn’t all
about the fast life, even though it may look like it sometimes, like everyone else is moving
at warp speed, and you’re stuck here thinking, “Yeah, hi, what the … am I supposed to be
doing, and how do you grow a business?” (singing) It is a journey, and there’s no shame in that,
so I’m going to take you through basically what’s happened in my business over the last
couple of years, and how I went from this teeny, tiny, little social media consultancy
where the only way that I was bringing in clients and actually growing the business
and bringing in revenue was completely reliant on word of mouth. At that time, I truly didn’t even know what
the term lead generation meant. True story. Then something shifted. I started making videos and posting them up
on YouTube to help my clients learn new marketing concepts, and all of a sudden, I had a ton
of traffic. I’m talking my website was getting flooded
with traffic, but I had no idea what to do with it. That’s when I started learning about how to
turn that traffic into actual sales and customers in my business, and that was the start of
building a million dollar business. (singing) Sounds super glamorous, right? Well, keep in mind, as you grow a business,
your expenses also grow, so no, I’m not over here making it rain, and I don’t have a Lambo,
but I do have a little Fiat, and her name is [Noni 00:01:33], and I love her a lot. I want to show you the nitty gritty behind
the scenes. Inside of Noni, we have a little roadmap that
I’ve created to help you build your business. Let’s take a look. This is the roadmap to how I built a million
dollar business. Now, it’s all about execution. Let’s do this. The only way to get going is if you have an
engine, and the engine is you, spoiler alert, so you need to make sure you’re clear on how
you want to impact people and what kind of value you want to deliver to the world and
to your customers. It starts with your vision, it starts with
that one light bulb moment, and you take it from there. Obviously, you need some kind of a vehicle
to get you there, and that vehicle is your platform of choice. For me, it was YouTube, which helped me generate
a ton of traffic for years and years. You can also choose things like podcast and
other social media channels, but you have to have a vehicle in order to get where you
want to go. The vehicle doesn’t drive if you don’t have
gasoline, so you have to get gas, and the gas is really the content. That’s what’s going to fuel this vehicle. It’s what’s going to help you build momentum. You want to focus on content that’s educational
and also proof-based, to prove that you’re an actual expert and you’re a credible source. Teach, solve, help answer questions across
platforms. That’s what’s going to help you get you noticed
and build that expertise, and then also share case studies, testimonials, examples of any
clients or anybody that you’ve worked with where they’ve had a positive result. That starts fueling the fire and fueling your
vehicle to take you way further for a way longer period than just a flash in the pan. Of course, you need traffic. Not the bad kind of traffic where you’re stalled,
but the good kind of traffic that just kind of flows to you. That’s how you build an audience. You need to have traffic coming in which you’ll
get from that content, the gasoline, and the traffic will build your email list, your Facebook
group, and your entire profitable community of potential buyers and loyal lifelong brand
ambassadors, fans, and basically your online friends. Then you’ve arrived at your destination. Here’s the really cool thing about finding
your destination, which is really your offer. It’s what you’re going to sell and put out
there to world. I know it can feel overwhelming and confusing
as to what you should sell, and it did take me a little bit of time, but everything that
you’ve done leading up to this point, including your content, including your audience, will
tell you what’s going to be profitable for you and what will be the thing that you should
be selling. You’ll hear it in people’s question that they
ask you over and over again. You’ll get people reaching out to you saying,
“I’d really love to learn X, Y, and Z from you,” so they will actually tell you, and
then you build an offer for them. That’s what happened with me when it came
to YouTube. I realized, “Oh, I’m good at teaching entrepreneurs
how to build their businesses with YouTube, and I’m doing it anyways, and more and more
people are asking for it, so I’m going to create my own proven process around it that
I can sell and is my own unique intel.” That’s how I’ve really built up not just one,
but several destinations where entrepreneurs can work with me, and my clients and customers
can work with me on a whole bunch of levels, whether it’s buying a course, working with
me in a group setting, or working with me one-on-one. But we’re not quite done. See, now, now it’s really fun because you
can actually add more gas because you’ve generated some revenue in the business by having an
offer that is selling, and you’re starting to get some capital, which it means money
in the bank, which is why it’s really, really important to put money away when you’re earning
it in your business. Why? Because by adding more gas, what I mean by
that, is you’re basically adding fuel to the fire. You’ve paid, or you’ve been paid, by your
warm audience, meaning that’s people that know you, that you built up with that traffic,
that audience that you built. There’s a whole world out there who has never
met you and never heard of you, and a great way to reach them is through paid promotion. We didn’t do any paid promotion until a year
ago, and if I’m honest with you, about a year ago, we’re spending maybe $50 a day on ad
spend. We were testing our offer on cold traffic,
people who had never heard of me before, had no idea who I was. Now, today, because it works so well and we
tested for a long, long time to make sure it worked, we’re spending about a thousand
dollars a day, but we’re generating about $3,000 a day. Of course, you have to oil it like a well-oiled
machine, so at this point, once you have everything else in place, you can automate, create systems
and processes and continue to elevate and grow and tweak the products and services you
already have to make them even better, and the most important piece? Having the right passengers along for the
ride, having the right team with you when you’re at the place that you’re actually able
to bring on a team, having mentors around you and people that are going to elevate you,
but above all else, you have to remember that this entire machine is fueled by you, so you
have to take care of yourself. This business is also fueling you and your
personal brand and the other endeavors that you want to do, so it’s a mutually-beneficial
relationship, and you have to keep that in mind. I hope you enjoyed this video. We had so much fun with it. If you did, comment below with bossclub, #bossclub,
and let us know what you thought about this. Next week, I’m going to be talking all about
growth mindset, how to develop a growth mindset because if there’s one thing I’ve learned
in growing to this place is that you have to have the right mindset and you have to
be able to think bigger and beyond your wildest dreams because truly at this point in this
business, I can’t believe this is real life. I’m so grateful to each and every one of you
for being here. Smash that subscribe button, and make sure
tat you’re tuning in every week for brand new episodes on how to be your own boss and
build your own life. Thank you, and I’ll see you in the next episode.

Comments (100)

  1. Hi, Sunny. Thanks for sharing the numbers. What ad platform are you using (FB, YT, both, something else)? Thanks!

  2. Hey sweetie I am enjoying this channel, I already subscribed and for its #BOSSCLUB ALL DAY EVERYDAY. YASSSS HONEY πŸ˜πŸ™‹πŸΎπŸŒΈπŸ¦‹πŸ’›

  3. You'll have a billion dollar business very soon!

  4. This is very similar to the model I’ve been using this entire time. Never heard this analogy beyond that a platform is a vehicle vs a destination which is something I keep trying to help people understand!

    So proud of you, I remember when you were just getting started and can’t wait to see where you go next!

  5. We'll get there. Great Video.

  6. #bossclub – the message I needed to hear today was that you discover what to sell from building your audience and listening to what they want and need. Takes so much pressure off and resonates so much more

  7. your road map is amazing.

  8. I liked this car/road map metaphor! Very helpful πŸ™‚

  9. I love this video! I just found your channel and I love your spirit and energy.

  10. You might not want to say things that signify the end of a video when it's the end of the video because then everyone will know it's the end of the video and most people will exit! Thus most people won't get to the CTA simply because you announced the end of the video πŸ™‚

  11. Awesome video. Just like tv shows

  12. She have nice hair

  13. #BOSSCLUB Love watching your videos Sunny, have been saying this to my business associates for years!
    Was watching this episode, got 2 minutes 44 seconds in… your POOR DJI Ronin! Put it in a case! lol

  14. Great video! So inspiring! If I want to touch base which email should I use to contact you directly? πŸ™‚

  15. I loved this video and the last video. I'm all excited about my next steps! #bossclub! Thanks Sunny!

  16. #Bossclub. I love the flow of this video! So much fun! I think the portion of the road map I hit a wall with personally is the gasoline. How do you brainstorm or get inspired for creating your content? Content is the reason I haven't REALLY gotten started personally. <3

  17. Very good advice, as always, you provide the information I am looking for. I am looking forward to seeing the next vid. (That paragraph made me sound like robot lol πŸ˜‚)

  18. Listening to what people want you to offer is such a good tip. It's so easy to want to have everything figured out up front but sometimes you have to trust the process.

  19. love this Sunny! i finally narrowed down my niche and this is the best road map ever! kk x

  20. love the blue print. You simplied the path.

  21. I really enjoyed this video!!! Thanks for share your knowledge.

  22. Hi Sunny! Love your channel! I'm just starting to THINK about making money on social media (YT and blog) and getting my head around it (I'm 54…), so I'm watching all your stuff. Can you tell me about the new buttons I"m seeing on people's channels and how they benefit the channel? I'm talking about the "Sponsor" button and Patreon. That would be so great; much thanks for everything!!

  23. you are amazing , inspring, encouraging. and i loved your energy , your tone of voice , your sincerity, your naturality.and way you teach us. you have a new fan.

    i checked but could not see your any book. You should no no !have to write book.

    and hope to see you in Australia

  24. #bossclub I love your learn by doing approach that you are authentic about and model. Learn by doing and buy a course or three and hire out some stuff along the way. My biggest takeaway was that you are a genuine leader, there are very few you can trust in this make money online space, and you are one of the gems.

  25. Love your videos, Sunny! I’m a musician and my business is promoting my music (all original). I’m working on taking your advice, being my own boss and generating new audiences to my music. If you ever have tips specific to creative business I’d love to see it. Thanks for all of your great, helpful content!

  26. I need help with my channel JJdraws

  27. This creativity is something I have never seen before! Love it! Storytelling at it's finest

  28. Everyone sub to me, I won’t sub back.

  29. Hii guys this is my new channel pls support my channel

  30. Love the blueprint and your floral shirt! 😍😊 Thank you for so many great tips! πŸ™ŒπŸ»πŸŒΈπŸ™ŒπŸ»

  31. GREAT information! I was talking to my daughter about building a platform on social media. She suggested that I watch and take notes from your channel. Thanks for the information! #bossclub

  32. LOVE that you brought this back around to how important it is to take care of YOU! Nothing, and I mean NOTHING!, in business or in life works if you don't put the necessary energy into your own personal development, self care, and a little R&R from time to time. Thank you SO much for that reminder. I am LOVING your videos. I'm learning so much. Thank you so much for putting all of this out there in the world! xo

  33. I am loving this new style of your videos. πŸ‘ŒπŸΌπŸ‘ŒπŸΌ

  34. Glad to find this channel. Gonna come back for more πŸ˜‰

  35. LOVED the analog/metaphor.

  36. Great production, Sunny…you are crushing it! #BossClub

  37. #bossclub!! Loved it

  38. Love all the shots of Vancouver in your videos. Makes me miss home a little … but what do you do when it's raining? πŸ˜‰ #bossclub

  39. Thanks for breaking this down in such a simple way! #bossclub

  40. Sunny, love your training. Please help your your tangible goods and retail watchers sell our products.

  41. Ooooo, real estate related services could REALLY use your help?

  42. #bossclub Loved this information. Came back to watch it and took notes.

  43. Thanks for another great video, I'm actually just celebrating my 10K subscribers this week πŸ˜„ Thanks for the help Sunny!!

  44. waooo this was so so helpful and said it in such a simple yet powerful way πŸ™‚ I have seen you grow Sunny … you are amazing

  45. Is anyone taking notes? I am. This is gold! Thanks for sharing this

  46. Thank you for the inspiration & the right directions, Sunny! I love how creative & cool your videos are… And just everything you say… Is right on! Keep rocking it & I look forward to keep learning from you! (Thank you for the tip on the Keyword planner from another video ; ) Cheers!

  47. #bossclub Sweet love the car, I like the blueprint ideal very attractive presentation πŸ™‚

  48. Hey Sunny, I've just spent the vast majority of my day today watching your channel! So much interesting information that I need to put into action! I noticed a viewer called Top Pro Editor providing feedback on new channels who had left comments below – I welcome ANY feedback from ANYONE on mine! I've posted a couple new videos this week and have old ones on my channel too, tempted to delete them as they are just random & not related to new content on the channel. Ah this has gone from a comment to a plead for help πŸ™ˆ Sunny, you are fantastic, I have registered for your webinar & I look forward to the weekly emails to help me grow! Thank you so much for your help! 😘

  49. The roadmap thing is sooo creative!!!

  50. That hair is gorge!

  51. Wow! Great video!

  52. Great car analogy!

  53. #BossClub! Thanks!

  54. Well said! Love the video, you made me want to start making video content on YouTube πŸ˜ƒ

  55. Roberto blake sent me here

  56. Can you please tell my how i can get that video effect? Or how is it called? Appreciate it!

  57. #bossclub for real!! This was a great way to lay out this information. Thanks!

  58. Fabulous. Worth rewatching… Thank you for breaking it down in such an organized way, it's so easy to go in too many directions at once.

  59. I am so close to 1K! Please sub to my channel! I am doing a giveaway once I reach it!! Also will sub back if you comment done on this comment!

  60. Really good stuff here! Found out about you through Karin Bohn's page!

  61. Hey Sunny, I just wanted to say that I am a visual learner and this ROAD MAP is KEY. My gosh, I am subscribed to a few channels similar to yours but I actually understood this so much!!! I grabbed my note pad and wrote out notes. THANK YOU for creating this style/type/content video about how to build a business plan.

  62. Growing my channel this year, slowly but surely. It is indeed a journey. πŸ’•πŸ™πŸΌπŸ’•

  63. Lovely video beautifully presented and simple to follow – really good work

  64. Very creative video! I really enjoyed watching it!!

  65. Pretty sure I found you via a sponsored ad on facebook. Thanks for sharing your process!

  66. Thankx so much Sunny😍

  67. #BOSSCLUB !! THIS WAS ABSOLUTELY AMAZING! DESERVES A TONY AWARD! As an auditory and visual learner, this painted the picture perfectly. couldnt have been better!

  68. Not everyone can do this or has what you are exposed to to get it done. But I will keep pushing forward and be hopefully that I will get there one day

  69. Kind of sad that you're spending $1k/day on ads in a space I watch videos about all the time and I've never seen one of them.

  70. what a great storyline!! learned a lot!

  71. Don't forget about protection. Much like the way you left your window down and walked away, having security in business is extremely important as well.

  72. The value you bring and the honesty in your content is truly inspiring. I have a podcast and I am a FasterEFT tapping practitioner (life coach). I'm currently working on the latest episode for my podcast, which is a guided tapping for worthiness. It's coming out so well (I think lol) that I was questioning whether I should release this content for free or save it for a digital product to sell. But I keep having "Sunny in my mind" lol.. thinking about all the extremely valuable content you give away for free, how much you've helped me, and the feeling I get from you and your brand because of it. Because of you, I will give away this latest episode for free, feeling good about helping and providing value for my audience. I'm thinking that taking this long view, bigger perspective for my business will be a win-win for everyone.. thanks for the inspiration Sunny!

  73. You are amazing <3 I am a Social Media Manager who is looking to start a YouTube channel!

  74. This should have way more views!

  75. Wow 😍 I love this creative video! Well done, Sunny 😘 Greetings from Germany, Julia.

  76. Super hot – simple to understand. I need to build my author brand but I’m struggling on content ideas

  77. Did you get a parking meter ticket …. Notice you skipped paying it..

  78. Great video, thanks for sharing the knowledge, Sunny!

  79. LOVE your videos! You make it look so simple! BUT, you say "you need traffic". Well, yeah….but how does one get the traffic? I've been doing this for a while and I truly don't get it. It's totally frustrating!

  80. Hi again Sunny I need tips on how to to do sells

  81. This video is so BOMB!!

  82. How did I miss this video? Love it!

  83. good morning now 25/02/2019

  84. I loved this video so creative!! thanks.

  85. What are you selling? You never say it in your video!

  86. Wonderful information! Not to mention that your hair is so beautiful!! πŸ‘‘πŸ’

  87. #bossclub – adorable and smart!

  88. Mam I need some inputs if you are ok with spending some amount of quality time either thru phone or chat

  89. I made my first million from investing in trading as a beginner, thanks to an expert trader Mrs Terriese White, we met at a trading conference and she accepted to trade for me, I’ve had no course to regret ever since.

  90. I made my first million from investing into trading with the help of Mrs Terriese White an expert trader I met in South Australia and its been very productive.

  91. The binge continues… β˜•πŸ’₯πŸ‘πŸ˜Ž

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