Making Your Channel a Business | Master Class #1 ft. Tim Schmoyer

Making Your Channel a Business | Master Class #1 ft. Tim Schmoyer

Hello creators! How are you guys? It’s
great to hang out with you for this Creator Academy Master Class on how to
turn your YouTube channel into a business and how to really dominate the
monetization side of what you’re doing on YouTube. In case we haven’t met before,
my name is Tim Schmoyer. I am a YouTube creator just like you. I uploaded my
first video to YouTube on March 2nd 2006, and then a few years later in 2010 I
started professionally working with creators, helping them grow their YouTube audiences. I love it. And one of the things that I love doing is helping
creators make their content financially sustainable. Now my channel, over at Video Creators, six months after I launched it, it had around 3,000 subscribers and it was
generating about $10,000 a month. Yes, YouTube has an awesome way of
generating revenue right here on the platform with Adsense and Super chats
and other things we’re going to talk about here, but having a bigger business
model around your content is very important for making it financially
sustainable. Which is what we’re gonna really dig into here today. In order to
grow a really solid business around your channel, you first need this grow a
really solid audience around your channel. But to really do that well, we’re
gonna have the change a little bit about the way we think. Most people, most
creators, they come to YouTube with an employee mindset. An employee thinks that “it is my job to put in time, and it is someone else’s job to give me money, a
paycheck, as a result of that”. A small business owner thinks “it is my job to
figure out how to create value and then monetize that value”. And that’s the
direction we want to go with this Master Class series. So what is a business model in the first place? A business model describes the rationale of how an
organization creates, delivers and captures value. The cool thing about
being a YouTube creator, is that you already have most of the elements of a
successful business model in place on your channel. The main thing that you’re
missing probably, is a mechanism for how to capture good value. In order to really
start delivering and capturing value well on your channel, there’s a few
things that you need to define pretty clearly. The first one
is “who is your target audience?”. Who is the most ideal person to be a subscriber
on my YouTube channel? Make this person pretty specific. It’s easiest if you’re
targeting someone who’s just like yourself, because you know yourself, so if
you are in your own target audience that can make it really helpful. But you just
need to know who that person is, so that that person one, wants to subscribe to
your channel because they feel like, like “I love this creator, I feel like this
creator is talking to me”. The second thing you need to know is “what is the
value proposition of your channel?”. The value proposition is just a fancy word
for what value do you propose to deliver to your target audience through your
YouTube videos. Being able to answer the question “why should someone subscribe to my channel? What value are they gonna get from me predictably, consistently in
every single video? What is it they’re coming to me for? Why are they watching
my content? What difference is it making in their lives?” Like all those questions
are really important, because that’s actually the value you’re delivering and
that’s later the value you’re gonna end up selling. For example on my channel at
Video Creators, the target audience – I actually named it after the target
audience, Video Creator so that was helpful – but it’s like, it’s hobby YouTube
creators like yourself. That’s the target audience. And then the value proposition
is “I’m gonna teach you how to master YouTube so you can spread a message that reaches people and changes their lives”. So that’s the “what” of my value
proposition, is to master YouTube. And then the “why does that matter? why should we care?” is because this is an amazing platform for reaching people with a
message that can like really make a difference. I’m sure you’ve experienced
lots of stories on your channel of people who are like “this story changed
my life, this changed my perspective, this may be think differently about this
thing” or whatever. So the best value propositions include both the what
you’re doing and the why it matters. The “what” tells people what they can expect,
but the “why” is what’s gonna get them to start getting emotionally engaged. So if
you have an educational channel for example – it’s like a tutorial, DIY,
teaching channel, showing people how-to stuff, whatever – like those have a very
clear value proposition, like my channel. Like we’re gonna teach you how to do
something that you care about. That value proposition is easy. What
about those of you who are making more entertainment based channels, though?
Would it be more like you’re vlogging, and you’re gaming, and more narrative-based content. Like what’s the value proposition there? Like what value are you
actually providing? Well you guys are actually providing a tremendous, very
powerful value that’s maybe a little bit beneath the surface, but often it’s a
very high relational value. You guys are making people feel like “I’m hanging out
with this person. I feel like this person is my best friend. I feel like I know
this person. I really love the stories this person is saying because they
give meaning to the story that I’m experiencing right now, that I’m living,
or whatever”. Right like that relational value is so, so powerful. I
know we’ve been throwing around a lot of fancy terms here so let’s just recap
make sure you’re on track with where we’re going here so far. You have the remember that
it’s important to grow an engaged audience around your YouTube content. And then you also need to grow the audience with the strategy of how you’re going to capture
good value from them in return. And the plan that you set in place for how you
are going to create, deliver and capture value is what’s called a business model.
In order to best implement a business model on your channel you need to know
one, who your target audiences, that is who you are serving and the people you
are trying to reach through your content. And then two, your value proposition, that
is the value you propose to deliver to them that’s going to get them to want to
subscribe and watch your content in the first place. I’d love to hear from you
guys in the comments below – what have you done to start growing your YouTube
channel into a business? Share the insights that you’ve learned, the things
that you’ve discovered with the rest of us so we can all learn from each other.
Thanks for hanging out with me a little bit here, and we will see you guys at the
next Creator Academy Master Class. See then. Bye!

Comments (100)

  1. I know a lot of you are frustrated with the recent YouTube Partner Program changes. This masterclass series is how you can still make money on YouTube, even if you're a small creator. It's just a different mindset and a different approach. You can do this! I did. Thousands have. You can, too. 🙂

  2. Класс!

  3. Tim you said with 3000 subscribers you were generating 10,000 per month, wow. I have a very active audience, with subscribers that tune in on a daily basis. I gain a average of 800 to 1000 subscribers per month and currently im over 60,000. My issue is this. My videos are making more views than ever before, averaging 10,000 views to my channel per 24hr period , yet im getting paid less than ever before, and i mean really less. What is going on here?

  4. very helpfull tutorial

  5. Hi! Look at our channel. We've got 1k subscribers and we just want to grow the audience.

  6. Tôi hy vọng là học được từ bạn thật nhiều, cảm ơn bạn

  7. Youtube for me was never about earning money in the first place.
    It always was about havng fun and create content people may like.

  8. Hola Tim , muchas gracias por los consejos , mi canal basicamente trata de compartir conocimientos a traves de tutoriales , se ha generado un buen intercambio con mis suscriptores , algunos de los cuales hasta tienen mi telefono personal para cambiar informacion , gracias por tus consejos para seguir creciendo

  9. already reached 53,626, whereas 4000 Required to be reviewedThe subscriber has reached 3,602, which takes just 1000 to be reviewedbut why my chanel is not yet Monetized?please answer

  10. a big plus if you're still speaking in several languages (I do not mean my channel because I do not have the equipment for high-quality recording and therefore in a floating state so far)

  11. the author of the video is a big plus. quality is seen immediately!

  12. Channel sedang ditinjau
    Anda telah mencapai 4.000 jam waktu tonton dalam 12 bulan terakhir dan 1.000 subscriber – selamat! Sekarang channel Anda sedang ditinjau untuk memastikan kepatuhannya terhadap persyaratan Program Partner YouTube dan Pedoman komunitas. Keputusannya akan kami sampaikan melalui email, biasanya dalam waktu 1 minggu.

    Permohonan untuk Program Partner YouTube memerlukan waktu pemrosesan yang lebih lama dari biasanya. Semoga kami dapat meninjau permohonan ini pada akhir Januari. Terima kasih atas kesabaran Anda.
    Waktu tonton (jam) dalam 12 bulan terakhir
    Diperlukan 4.000 untuk dapat ditinjau
    Diperlukan 1.000 untuk dapat ditinjau

  13. Dear Youtube Creator Academy ,

    I am a small You tuber . I have lot of Subscriber but not more view rather than before . How can I overcome this problem ????

  14. Hello, thank you for your opinion, so I want to ask a question about the material from the video. You are talking about attracting viewers to the channel, share your experience of attracting viewers and what today there are still opportunities to attract viewers to the channel.
    Thank you

  15. Love this video – thank you!!

  16. Me gusto el vídeo, siempre es bueno refugiarse en creadores con experiencia ya que nos ayudan a nosotros los canales que recién vamos creciendo <3

  17. Thank you for sharing the video I am very happy to see your videos, greetings from Peru friend Tims Chemoyer. I like what I do with my audince on youtube. and I like fishing. 😃😃

  18. 수익 정지나 풀어 줬으면….

  19. 💙💙 SUPER HIT LETS GO 8 Bilions Musik BEgin with USA and vevio ha ah ha ha ha ha ah ahah ah ha ahha 💙💙

  20. demonetization that is the only problem I have and you do not solve it, out. and by the way, in my country to earn 10 thousand dollars you have to have 3 million subs and videos with 5 million views, if you no longer demonetized me, bye.

  21. Thank you for the lesson!

  22. oh that doesn't work. i make unique game videos with video editing, but my channel counts down. others increase… there is something else value proposition, like as youtube algorithm

  23. Thank you, I like it your video .
    This my video, small action.

  24. I like this vidio

  25. Thank you so much

  26. Супер! Спасибо, Тим! Очень помогли мне…я поняла, что веду правильно развитие своего канала и именно то, что хочу показать своим подписчикам. Удачи! Жду новых видео)

  27. my main channel has 130,000 subs, i get maybe 800 a month in revenue, thats all. this is extremely missleading.

  28. why still didn't approve monetization ?

  29. hi my monitize under review for one month.

  30. bitte mal auf deutsch,mein englisch ist nicht so gut.Untertitel wäre nicht schlecht.

  31. Melhor aulas para criadores <3

  32. 고마워요 잘 봤어요 ^^

  33. It make sense, nice video

  34. para que? Si llevo tres meses esperando y hay personas que llevan menos tiempo y ya les han monetizado el canal… No hay negocio si no hay monetizacion!

  35. thanks 🙂 smart videos

  36. YouTube is putting this video on my Dashboard's feed, even though they demonetized me. To make it worse, YouTube said they wouldn't demonetize my channel, since it was over their new thresholds–I'm at 4040 hours in the last year and 2470 subs, so they said they wouldn't demonetize my content. Just saying, you should mention to the rest of the YouTube team that they shouldn't taunt us with this video, after having their programmers accidentally demonetize those who met the new thresholds.

  37. لو سمحتم انا القناة بتاعتي 5 الف مشترك و مشاهدات 1,697,528 و متفعلش الربح وعامل كل خطواتها ممكن حل بليز ؟

  38. Youtube Tarot has been fairly lucrative for me so far.

  39. Sangat bermanfaat sekali, semoga saya bisa terus belajar disini

  40. Dear Youtube, very interesting, but i still waiting for the result of supervising my channel. In the night ot the Feb. i had 998 Subscribers. Meanhile about 1085. I always kept the rules. My View time is nearly in an Month 4000 hrs! So the only case, i`m going on here is doing it for my community. So if i am an partner of u, please treat me better. Thx, Axel from heidelberg.

  41. Thank you so much I wish my channel on YouTube to succeed

  42. اشرح كيفية تفعيل خاصية تحقيق الدخل …؟

  43. please speak with in written sentence. I don't understand your accent.

  44. I make 50 dolars by month and I have 40k subs (and I post ever day).

  45. güzel bilgilerin için teşekkürler

  46. Please translate to spanish

  47. Very thank you brother

  48. That's great. Hope that my channel is like that

  49. Man, I am so pumped! This is the Year my YouTube Channel takes off…. I am so ready to do more and provide more value!

  50. 英語がさっぱり、わからない(●^o^●)

  51. it does not matter what I do on my channel, Youtube DO NOT MONETIZE MY VIDEOS SINCE A FEW MONTHS, HELP

  52. I have has nearly 9millon views on my channels 2 year lifetime, I have seen no benefit to cutting down the smaller channels. The rule of thumb I keep being told is £1 per 1k views is utter rubbish, I was verbally spat at, on my own channel someone saying to stop commenting on the new changes (even though my 2nd channel came onto youtube just as all the changes came). What right did I have to comment on smaller channels when mine has obviously made me over $9,000. UTTER RUBBISH revenue depends on so many different factors, not every view gets an ad, banner ads can be clicked off in seconds so no revenue is made there. The country your videos are viewed in also play a huge factor too. I WORK HARD to get my views and subscribers and work even harder to keep my subscribers. I know its views, view time and ads that make the revenue. I make what I hope pleases my WATCHERS. It IS HARD WORK, my tutorials are mostly over 20min long they need edited time to make the craft projects so my channel has made it, because I LOVE IT, I NURTURE IT, I FEED IT THE BEST CONTENT MY BUDGET ALLOWS. I do it on my own because I like it that way. (I have had many emails offering huge rewards if I sign up for them to manage my channel, NO THANK YOU) I WORK at it. As the saying may or might not go… you only get out what you put in.

  53. thank you share video

  54. When Monetization will start please is taking so long so when?

  55. 10.000 per month? I have 9000 subscribers on my channel made in two years and i see only 70/80€ per month… my subscribers love my videos, but I can't grow up like a great channel… I think to be right in every video…lights, creations, handmade, tutorial… nothing to do… my videos stop at 600/700 views and grow really slowly!

  56. You've got 365k subscribers and Your newest films have average 5-10k views. Where did You bought those subscribers?

  57. Superb Explanation. Your voice is crystal clear. Any one can clearly understand. Thank you

  58. Hello Tim. Thanks for your masterclass, it's very interesting! We need to ask, why are you making masterclass only for tir1 country's? will try to explane. For example in my country Georgia(not state 😀) if I will make some content on our own language, we'll get very, very, very small revenue. So, its difficult for us to make content for example for USA segment. We're trying to make content in English(its very hard for us, but we're trying). So, what would be your advice in this case? or, why youtube pay less for my country? Thanks

  59. thanks. top info.🌹🌹🌹🌹

  60. Você disse que com 3 mil inscritos ganhava cerca de 10 mil por mês certo? Pois eu tenho 28 mil, faço tudo para meu canal crescer e tem vídeo que só bombou porque tive ajuda de amigos, e depois ele foi tendo visualizações sozinho.Porque estou dizendo isso? Porque se não é divulgado claro que ninguém vai ver, muitas vezes entendo o YouTube e outras não, mas tudo bem vou tentado, quem sabe um dia chego lá? Amo ver que alguém amou um dos meus vídeos, gosto quando assiste de coração isso é uma sensação maravilhosa e quando ajudo com qualquer vídeo meu e a pessoa vem me agradescer isso me deixa super feliz, pena que tenho 28 mil inscritos e cada dia cresce, mas as visualizações e as entregas dos vídeos não acontece, mas tudo bem, tudo se passa e tudo se melhoras.

  61. русские ау

  62. شكرا لكم على هذه المعلومات القيمة Thank you for this valuable information

  63. thanks it's needed motivation SPEAKER getting back in the industry thanks I'll check in with you on another Masterclass

  64. hi youtube team withe you yusuf i have disabled monetization on my youtube channels for 7 months possible re thanks

  65. I NEED HELP!!!!!!!!!!!!!!!!!!!!!!!!!!!! So confusing this youtube creation stuff. I can build a website and not use youtube? How sad is that? Please help?

  66. เนื้อหาแบบนี้ก็ให้ขึ้นโฆษณาได้เหรอ แถมยังไปโผล่ช่องเด็กอีก มาตราฐานโคตรเลวเลย ตรวจสอบอะไรตามที่พูดอ้างไว้มัันเป็นแค่ตดเหรอ ??

  67. Plzz help mw to get more subscribers

  68. I love this video! Tks <3

  69. I have a webpage with my YouTube video just one embedded. End of the video there are other video suggestions. How do I disable this as my website looks unprofessional when random things show up.

  70. How do you get your YouTube channel monetised

  71. Hi Tim, thanks for your precious tips. A few months ago I started to publish videos on my channel, I talk about my adventures in the camper and, after the accident in January, I tell how to repair it myself. I love photography and video-making, and I don't know exactly where I will arrive, but your videos have given me many ideas. Thank you so much!! Fabrizio.

  72. When I was hearing this.I was getting a better hope to still grow.

  73. plz like or share my video

  74. I like this. Simple and easygoing. Pammie from Chicago

  75. I love the way you break things down and your friendly approach. Thank you

  76. Hi guys welcome to my channel. Hi it'sme Benidict I'm a 15 year old vlogger that makes lifestlye vlog. If you are new to my channel Please click the subscribe button and hit the notification bell so that you will get notified on my every upload

  77. tieng tviet nam,,ok

  78. A am a creator and use attractive and effective content in my video.

  79. You made your first vid 1 day after my birth

  80. Cool informations 👍 good luck to All creators 🍀

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