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MAKING Art Making MONEY Realm 4 of 8 Dealing

MAKING Art Making MONEY Realm 4 of 8 Dealing


– So, I’m guessing you
probably wanna sell your art. My question is, do you have a plan to sell your art that
you feel confident in, that you’ve committed to writing? Here’s the thing. A plan to sell your art without a plan is a plan to sell no art. Here’s the other problem
is that business plans are really complicated,
and they’re really hard if not impossible for
artists to relate to. And I don’t know about you,
but when I first started, the word business kinda made me cringe. So if you’re like that, you’re not alone. And then there’s this whole other element that, you know, if your
aim is to sell your art that you’ll be judged
by your fellow artists, and even labeled a sell-out,
and not a real artist. I found business and
marketing courses and theories really complicated and overwhelming, and I didn’t know where to plug into them. I had no idea where to start
to plan to sell my art. And then I just had this
realization one day. I realized that if you
look at most conventional, like if you look at any
conventional business or a marketing plan, they’re designed to
sell goods or services. But the artist’s product, it’s emotion. We are selling emotion, and so, conventional business plans
just don’t account for this. They don’t account for
our product, as artists. So, how do you plan to sell your art? Well, it’s really about
understanding the whole realm of dealing, okay? And that’s one of the eight realms in the MAKING Art Making MONEY program. Step number one, it’s real simple. You start with a realistic
and grounded sales goal for the year. You don’t copy somebody else’s goal. Something that’s realistic
and grounded for you that you can believe in. You can always make it higher, just picking a goal
that you can believe in. Number two is about
outlining the next steps, the milestones that you need to accomplish in order to manifest
that goal into reality. Then number three is
about finding resources and expertise that can help
you accomplish that sales goal. Apply now. A plan to sell your art
without a written plan, it really is a plan to sell no art. So, apply now. By having a written plan to sell your art, three things are gonna happen. You’re gonna confirm what
you know, number one. Number two, it’s going to show
you what you don’t yet know and establish what you need to find out. And, number three, it’s
gonna help you stay focused on achieving your achievable sales goal. By not having a plan, a written one-page plan to sell your art, you’re gonna unnecessarily,
dramatically, reduce the chances of you actually selling your art. Number two, you’re gonna
have far less focus, and number three, you might
be under this illusion that you’re productive ’cause
you’re busy all the time, but that’s an illusion. You’re not necessarily going
to accomplish your goal, and that’s gonna leave you disappointed, and wondering what went wrong, and what was wrong with you. You know, most of my
students enter this program, they don’t have a written
plan to sell their art. And, if they do, they’re not really all
that confident in it. But graduates, have to have a written plan to sell their art, and
it evolves over time. It’s a living and breathing document. I wouldn’t even call it a plan. I would think about it… It’s more like a compass
than it is a road map. And when you have that in their hands, and you know that you’re focused, it helps you feel confident, it helps you see what your next steps are.

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