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Loyalty Gift Cards and Your Small Business

Loyalty Gift Cards and Your Small Business


– Hi, I’m Natalie from Infusionsoft and I’m gonna share with
you four best practices on creating gift cards for your business. The National Retail Federation
reports that 62% of consumers prefer receiving a gift
card over anything else. Number one. Find an affordable gift card supplier. There are many. So do your research. One of the most popular and low cost gift card supplier is Square. So check them out. Number two. Learn the applicable gift card laws. By law, a gift card must have
an expiration date greater than five years from
the date it was issued. Or when funds were last
loaded to the card. Number three. Gift cards don’t sell themselves, you’ve got to promote them. Number four. Gift cards work across
all types of industries. From dentistry to grooming to restaurants. As a business owner, gift
cards mean increase revenue, repeat sales and new customers. With minimal overhead. Best of all, you can even
reuse or recharge a gift card. For more small business tips, check out infusionsoft.com/blog.

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