Jerry Business: Little Toys, Big World – SmugMug Films

Jerry Business: Little Toys, Big World – SmugMug Films

This ones gonna be tough but I’m gonna set up this shot of a flea market scene outside the Brooklyn Flea Market. I always think perception is reality so whatever it is that you’re looking at, to you and how you feel, that is reality. And I think toys become a miniature reality for that moment in time. For me it’s just the possibilities of what you can do and create with them and it’s that creative open mind that you have as a kid when you’re exposed to toys. As you get older you think that that’s childish but it’s really … it’s really the key to life that kind of creativity. [Laughter] But I try not to take myself too seriously. So I’m out here in New York for work and I knew I’d have one day free so I grabbed a bunch of stuff from home and we’re gonna see how many shots
I can get in a single day. We’ve got a couple of things that key to places and the rest of them is more like free form jazz kind of connecting dots as we go and figure out where something makes sense. I’m Jerry Business. I’m a guerrilla street toy photographer. We’re at Grand Central and I’m looking for places to shoot this little guy who is gonna predict the end of the world while all this hustle and bustle is going on. So let’s figure out where this is going to work. I’m waiting for that one moment when everybody clears. Which always happens. I Love New York because it’s full of iconic places that everybody in the world can relate to. So whether you’ve been here or not, you already have a mental map of it. And that’s what’s so great about New York. So I love shooting here. Now we’re gonna head to Times Square. We’re gonna shoot the Naked Cowboy. You know I used the same thing that’s in your grandma’s purse. I use an iPhone because it gives me that anonymity. So you can get these candid photos or you can operate inside of society without people really noticing that you’re capturing moments. There’s some here that I think could work. “Yes.” So about five years ago, you know, I had this epiphany to shoot this Star Wars toy. A dewback… a Star Wars’ ‘dewback’ that I had since I was a little kid and that was the first thing I ever shot. I don’t know how many toys I have at this point, uh 8000 maybe, I’d guess? I’ve always had a little collection of toys and then when I started introducing photography into it, it really expanded my thinking about toys and that opened up a whole other world to me. Since then, I’ve just gotten in the habit of bringing toys with me everywhere and it’s taken on a life of its own. We’re in Dumbo in Brooklyn and the hope is to get a shot of this truck with the bridge in the background. So I’m always looking for long vistas and I want to look way down to a far horizon plane. So I need… I need space and when I get that kind of a situation, that’s when I get the best results, generally. So I think we got that shot, famous Dumbo picture, so we’re gonna walk down to the water and see if we can get a shot of the boat with the Manhattan skyline behind it. Yeah, I’m trying to wet this rock to make it look like ah… the water and I’m hoping that I can get a shot where I take the boat and it blends into the water there. The camera… I can get it about – maybe two inches is about as close – two and half inches – to about seven inches away maybe’d be the furthest before the scale just doesn’t even work. [Laughing] “I think this might work.” It’s really busy and beautiful here in Central Park today. “Fit my arm under here. Alright.” Yeah, so this toy we just picked up at the Brooklyn Flea Market… this toy was in a fire… in a destroyed house… saved… and now here we are shooting at giving it a whole second life. So the new toys have their purpose but the ones that photograph the best to me are the ones that are banged up… the ones that’ve been around for forty or fifty years. I have no idea what they’ve been through and I want to bring that story out. And that’s the stuff I really get into. “The plan is I’m trying to get up to the roof of this place. Any way I can get there?” “You know John Lennon took a picture on the roof of this building, right?” “Don’t want our hats to go flying off.” We tried to get access to shoot a toy of John Lennon at the place where he took a photo in 1974. We couldn’t get in that building so we’re going for the next best thing. We got into a building across the street and we’re going up to the roof here to get a shot with the New York skyline behind it. “I think he was facing this way.” I like to take toys, if they have a purpose, if they have a place, I like to go to that location and shoot them in situ right where they should be and try to make that connection and make that real. We’re in Lower East Side New York, so we’re looking for some good shots over here in The Avenues. The reason I’m able to get the stuff I get is ‘cause I’m not bashful to go put myself in a very awkward situation and just get it. And I don’t overthink it. And I don’t care how awkward it makes other people feel or what people think of me or if my posture is right. It’s just I’m willing to just do it. And I think that’s half of it. “You recognize that little fella?” “Oh yeah.” [Laughter] And for me it’s about human interaction. I played in bands for years; punk hardcore type of stuff. I’ve toured around a bit… put out four full-length albums. It’s those live shows… it’s those live moments where you’re interacting with the audience and you’re feeding off that energy back and forth. You can’t put a price on that and … I find that on the street through photography. So I think it’s just, in some ways, it’s a substitution for that. So that people become a big part of it for me. That human interaction is almost as important to me as getting the shot. When I was young, getting exposed to punk music really taught me to kind of do things for yourself and to believe in yourself. It really is about being true to who you are… and… and not… not giving a shit what anyone else wants you to be. And figuring it out for yourself. “Great. So good to meet you.” “Nice!” “Yeahhhh!” “Alright … Alright.” [Laughter] This street photography is no different. This is one outlet for me that I do on my own. If people like it that’s great; if they don’t like it… it’s okay too. Uh… I, I, I’m gonna keep doing it. And I’m gonna keep telling these stories and hopefully I connect with people on ‘em.

Comments (100)

  1. I think you should use Google pixel 3 phone briliant camera


  3. Sir
    Please help me in buying your book
    Around the world in 80 toys
    Unable to buy through Amazon as they don’t ship to India

  4. If this guy used dslr camera with rotating lcd screen he wouldn’t need lay down in uncomfortable ways get some shots

  5. Congratulations i just Liked and Subscribed.

  6. Do you have pubg toys

  7. What mobile is that ¿!!!!

  8. Канал его нужен, помогите

  9. Badass!!!👍🏻

  10. Such an inspiration ! I want to take my toys outside and take some shots too..

  11. I wish this video was hour long …. Amazing .. evev i love miniature photography..❤❤❤

  12. Big fan 🇮🇳🇮🇳🇮🇳🇮🇳 India

  13. Holy shit this is awesome

  14. Everyone brings their own perspectives to this stuff. Great video!

  15. Wow Sir… 😍😍😍 even i am the miniature lover 💓 … (my love world's link 🙈 )

  16. Awesome buddy. I like it. Very very very creative

  17. Awesome work, sir. 👍🏼

  18. i left my like here 🙂

  19. inspiriratif….

  20. He's such creative and Smart. He said if some people don't like it and its ok he will keep doing it.

    We're the same actually. I do photography as well but not like this kinda' basic and if someone don't like it? Then it'll be fine i just keep doing it. Good Job to you bro. ☺️😊

  21. Good… ilike it.. i respect you…

  22. hey amezing……..

  23. Cuando vuelves hacer otro video?

  24. you are such a creative photographer love ur work

  25. Im inspiered 🙂
    Thx man

  26. 👍👍👍👍👍👍👍

  27. Do visit India once you'll get the best shots.

  28. That's cool, dude

  29. Looks awesome. My son found a Matchbox car in the gravel and i tried the same for fun. Maybe i should try the next Level.

    Sry i don't know it's ok but could i share this link to you?

  30. You just take it with phone camera

  31. Where I can buy these toys web site ??

  32. pls check out my toy cars on ig: kai.garage

  33. Landed here through a feed recommendation- watched it twice excellent. Thanks

  34. Hey Buddy, from one miniaturist to another.. one GIANT (but very small) high five. From me (and all the mice) here in the workshop. BRAVO to you 🐭🐭🏆

  35. what phone are you using? sorry for my grammar

  36. How to get this one?

  37. 2 things I love: photography and NYC.

  38. Michael Paul Smith is the best,

  39. dear Jerry .. omg! omg! omg!
    u r a true inspiration .. I did get some toys but never got started – I will now.

  40. You Rock Dude…

  41. As it has been said: You don't stop playing because you grow old, You grow old because you stop playing!

  42. Wow incredible amazing love this..👍🏻👍🏼👍🏻👍🏼

  43. Love the work Brother.
    Mike Fifer

  44. I love your have IG?

  45. 😘😘😘😘

  46. which phone do u used
    n editor also??

  47. "A Guerilla street toy photographer ". Now I know what I want to be when I grow up!

  48. No your perception is not reality .
    It's not a valid Truth .

  49. What a line u said in this video that .." I don't think bother what people thinks of me..".. just amazing…I am really inspired by u ..sir….I admire ur work.and photography….thnxxx sir….

  50. Holy shit this is sooo stupid!

  51. Perception is reality? That’s the dumbest shit I’ve ever heard 🤣🤣🤣 Shitty pics too by the way, everything you need in the modern world to be successful it’s help from Illuminati’s, this shitty work don’t cost a cent if anyone does it, but when you are part of the system, we’ll u get millions like this guy! Don’t support this kind of shit there’s lots of talented people starving because of this situation!!! Don’t support mainstream artists, look around the underworld and u will be surprised with real talent!!!!

  52. He kinda looks like Adam savage

  53. I like u video & u profesi..

  54. Bravo excellent i love your work!! saludos desde Barcelona

  55. This, ladies and gentlemen, is a living proof that you don't need a $5.000++ Mirrorless gear to produce great photos.. Creativity and angles owns it all. Great job, Jerry!

  56. Xclnt NO MORE WORDS

  57. what is that clear stuff he stick under the foot of the scale figures?

  58. It's really inspiring
    Thank you

  59. absolutely love his work!

  60. Salute you sir.. and love your work..💝

  61. Photographer with phone..

  62. Wowwwww awzome😯

  63. Hope my dad have hobby like he is

  64. Hi where can I get those photos

  65. Finally someone who "gets it".. Iv photographed toys as well.. Much respect sir..

  66. Hey awesome video. Which lens are you using?

  67. Exelentes fotos maestro !!!. La verdad es muy interesante tu trabajo muy profecional

  68. Toys and photography!!!!! 🖒

  69. You’re not a photographer

  70. Wow you Inspired me so much I’m glad ur video showed up in my feed 🤘🏼👌🏻👏🏻 and I just subbed to ur channel. Hopefully one day I’m half as good as you ✌️from Denver Colorado

  71. I like you video

  72. La verdad que hermosas foto ves el mundo desde otra perspectiva ….muy exelente trabajo

  73. As I am very much passionate about this. I want to have career in this. Kindly help me

  74. Put "like" this comment, who love to take photos Hot Wheels

    I have my own attempts on my account

  75. I think the idea and concept is great. But have you thought of having more women and girl’s toys. Or are you trying to portray the world as male? Maybe needs a woman to do a female view.

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