Hi I’m Sutlej, and we are here for HWM ViewPoint. We’re here at Microsoft’s office, to talk to Chris Chin… developer marketing director of Microsoft Asia. Where he will be sharing with us, insights about the Windows Mobile Marketplace. So join us as we take a look at what he’s got to offer. Right, so let’s get straight into it. Sure. Firstly, in relations to the buyers of apps store… why is this an exciting time to be a developer? Oh, this is absolutely the most exciting time to be a developer. Especially developers of mobile application. Developers have always tried to tackle this problem of distribution… as well as reach. If you are a small start-up and you want to focus on product development… You don’t have a lot of time to focus on marketing or sales, and distributions… App stores is the singularity most important answer to that. So start-ups with two men, very interested in building great applications… now has the opportunities across multiple platforms. To showcase their applications and to reach out to the masses of people… that has applications stores, right on their phones. This is the singularly the best time for developers. So, can you share with us details on Windows Marketplace… on Windows Mobile phones? Right, Windows Mobile Marketplace is the apps store that… will be available on every single 6.5 device when its launched. By the end of this year, we’ll have Windows Mobile Marketplace… on every 6.1 and 6.0 devices as well. This gives developers of Windows Mobile Apps platform, a reach of… 30 million devices, as of now. Windows Mobile Marketplace is our great attempt in bringing… our developers closer to our users. Today Windows Mobile Marketplace is open for apps developers… to submit applications for certification. Right, so can you share with us exact details about the launch date… how many apps will there be available for Windows Marketplace? Sure, well we are not sure exactly how many applications… But we are expecting a large number. And Windows Mobile Marketplace will be launched together with… Windows Mobile 6.5, which will be in the second half of this year. Ultimately even when we setup the Windows Mobile Marketplace… it is not an attempt to make more money, it is a way to make sure… that developers can capitalize and monetize on the applications. On the infrastructure that we can help them to reach out to users. Right back to developers, what is the support partnership that Microsoft… is having with these developers? We have a large comprehensive list of programs… that we can help developers. From training, marketing, reaching out to them, matching them with… other developers that have resources in developing. One of the greatest help for the developers, is actually to tie them up… with government agencies to help them go to market. For example in Singapore, we have a group of developers in… what is known as the Mobile Alliance. Where we are actually crafting out a program to help them… reach out to overseas market. So is this an ongoing thing with developers… or has it just started, or is it going to start with developers… coming in for training and developing apps… for Windows Mobile Marketplace? It’s an ongoing thing, in Microsoft, we are very cognizant of the fact… that developers are the ones that makes us successful. Without developers, Microsoft will not be in this position today. This is why this is an ongoing thing and we have been doing this… for a very long time and we want to help developers build… great applications for the platform. A typical developer, especially if you are a start-up with… less than 3 years of history, they would join… what is known as our BizSpark Program. Our BizSpark program allows you to download all the suite… of our software for free especially Visual Studio. Visual Studio is our IDE that allows people to build… applications on and a typical developer will first use Visual Studio… as well as a framework within it, known as the Compact Framework… specifically for Windows Mobile Development. They could develop their applications in Visual Basics or in C Sharp… or a variety of other languages that are available on Visual Studio… They will re-use emulators that are provided, to run their applications… to see how it will work on an emulator. And finally load their applications for testing on an actual device. Which they can get from our loaner program.