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How to Write an Executive Summary | Bplans.com

How to Write an Executive Summary | Bplans.com


How to write an executive summary by Bplans.com An executive summary is the first section
in your business plan. It should be brief, no longer than a page
or two. Write your executive summary last. Once the rest of your business plan is complete,
it will be a lot easier to condense it down into a short summary. Do you need an executive summary? If you’re writing a business plan because
you’re seeking a business loan or trying to get outside investment—yes, you’re
definitely going to need one. Bankers and investors will want a solid, simple
snapshot of your business. A good executive summary will grab your reader’s
attention and motivate them to read more. If you’re writing a business plan as an
internal tool to guide your growth or as part of your strategic plan, you might not need
one. But it also might end up being a useful exercise. Especially if you’re trying to hone your
elevator pitch. What should you include in your executive
summary? First, feel free to pause this video and take
notes as we go if it will help. And remember to keep it simple. The goal of the executive summary is to intrigue
people to keep reading your full business plan. Ok, here are the six things you should include
in your executive summary: Who you are—Cover the basics. What’s your business’ name, where are
you located, what’s your contact information. Then tell about what your business offers:
What’s the problem you’re solving for your customers, and what exactly does your
business do Next, describe your target market—Who are
your ideal customers? Now say why you’re writing your business
plan—Are you trying to secure a loan or investment? If you are, how much money are you trying
to raise? What will you use it for? What’s your exit strategy? Size or scale of your business—We recommend
adding a bar chart that includes sales and gross margin for the next three years. Critical details. Is there anything else that a lender or investor
might want to know? Details about your team, or critical partnerships? You might be wondering if you need to put
your sections in exactly this order. No, you don’t. Put the most important information first. There you have it, the complete overview of
what an executive summary is and how to write one for your business plan. For more pro tips on writing an impressive
executive summary, read our Bplans.com article called How to Write an Executive Summary. If you’d prefer to use a template to help
you get started, we recommend using our free downloadable Lean Plan template. Find a link in the Bplans article we just
mentioned and also in the description for this video on Youtube. Good luck!

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