How to Sound More Powerful in all of Your Videos | Marketing Tips | Peter Thomson

How to Sound More Powerful in all of Your Videos | Marketing Tips | Peter Thomson

– Here are two cracking
ideas that you could use to improve the spoken part
of any video that you make. It’ll make you sound more
powerful, more persuasive, and certainly more professional. And great news is you
can use them anywhere that you sit or stand to speak. Hello there, my name’s Peter Thomson and over the last 27 years
I’ve been writing, creating, and marketing informational products to the point where I’m
now the UK’s most prolific information product creator
with hundreds of programmes, I don’t know seven, eight, 15 books? Can’t remember how many it is now. Loads of books, loads of
videos, loads of audios. And some of those videos were fantastic. Some of them were okay. And just occasionally, they were complete and absolute rubbish and I
had to do them all over again. So hopefully by going
through these ideas together, you could avoid some of
the mistakes that I made. Now there’s two cracking
ideas and they really are. The first one is how we listen
when we’re making audio. That sounds strange, doesn’t it? How we listen when we’re making audio? But in fact, it is what we do. And the second one is that
you’re going to be able to use whenever you’re working from a script, and I’ll come back to that
one in just a moment or two. So straight off with the first idea, this idea about listening
when we are speaking. Usually, we tend to think
of listening and speaking at the opposite ends of the scale. We’ve got listening down here, and we’ve got speaking down here, because we tend to think of listening as listening to other people. However, when we listen to ourselves, and by the way, you’ll
use this everywhere, when we listen to ourselves, it has an amazing benefit. What happens is, we’re able to remove all of the “uh, um, you know,
like, sort of, absolutely,” filler words that rob our speech of
passion, of persuasion, of professionalism. It’s crazy, isn’t it? You hear, as I hear, people say “like” in
almost every sentence. People have a habit way
of answering questions, “Absolutely.” I use “absolutely” a lot myself, and I have to think
carefully to stop doing it. But when we’re speaking
on videos, particularly, when we’re standing on stage and speaking, when we’re sitting having a meeting with a potential client or clients, we can’t be “um”-ing and
“uh”-ing and stuttering all the way through it. So what we need to do is we
need to listen to ourselves. This technique is called
“dynamic listening” and instead of just hearing
the sound of our voices, what we’re doing is we’re
listening to our voice. And there’s an easy way to do it. If you get your hand and you
make it almost like a seashell and you put it behind your ear. And you could do both of them, it looks a bit strange though, be careful where you’re doing this. And if you move your hands about while– Oh, it’s just about there. If you move your hands about
whilst you’re listening, as you’re speaking out loud, you’ll find the point where it resonates. And when you’re doing that, you’re really aware of the sound of your own voice and what you’re saying. So all we need to do is, this is a simple, but
takes practise, idea, is when we’re speaking, instead of saying, “um, uh, you know, like, sort of,” or any other of that rubbish, we just replace it, in the same way we do when we’re writing or typing, with silence. Now as long as you don’t pause… (slurping) in the wrong place, or for too long, don’t take cups of tea in the middle, nobody will ever notice. In fact, you probably gathered today, what I’m doing is I’m pausing
just a little bit longer, really just to demonstrate that the pause is incredibly powerful as long as you don’t over use it. See, it’s over the top now, isn’t it? But pausing, looking around,
being relaxed about it, is great. And instead of putting
that little fill word in, the “like, you know,” just pause. Now when you’re typing,
when you’re writing, you wouldn’t dream of putting “you know, like, absolutely,
sort of, kind of,” unless you meant to, within your writing. You would put gaps in between the words and then you’d put a full stop
on the end of the sentence so everybody would know you’d finished. And they’d expect a pause
after that full stop. So it’s exactly the same
when we’re doing it on video, or when we’re doing it face to face, or we’re standing on stage
to a group of people. And you’ll find that with
a little bit of practise that you’re able to remove almost all of the so-called filler words. Now throwing the odd, “Hm,
let me think about that,” will never hurt. Adding a bit of an “um”
or “uh” occasionally can make it sound very natural, but you want to do it on
purpose and not by default. So the best way to practise this is when you are talking out loud on your own. So perhaps when you’re driving
around but still concentrating, you’re just talking out
loud and you’re really aware of your voice and exactly
the words that you’re saying so that you catch that odd “um” before it even escapes your mouth. You’ll be amazed how much more fluid, how much more powerful, how much more persuasive you’ll sound when you remove the filler words. So let’s move on to number two, and that’s when we’re using a script. Now on one of these videos,
I will explain for you how to actually create a
teleprompter of your own. Very easy to use with
an iPad or an iPhone, and I’ll show you exactly
how you can make one for tuppence ha’penny. But let’s think about using
the script for a moment. You might be using a script
because you’re voicing a keynote or a PowerPoint presentation and you’ve decided to make a
video where you don’t appear, or people can’t actually see you, they’re only watching the slides and the transitions taking place. So there you could actually
have a written script that you’re reading out. But of course you’ve got
to read it with passion. You’ve got to be reading
it with enthusiasm. We’ve got to be reading in such a way that it engages people
and there’s a very simple, but again, takes practise
technique in order to be able to do this. And of course this will
apply if you’re looking through the camera lens
to the words appearing on the angled glass of a teleprompter. And here’s the technique. It sounds simple but it’s really powerful. Read the word you’re looking at. Don’t read ahead to the, to the other, because what’ll happen is you’ll stumble. So if you’re going to do it on
a, let’s say a teleprompter, and you’ve got the script, go through it just once,
not more than once, just once go through it
so you’re absolutely sure where the script is going, you know the inflexion
that you’re going to use. Make sure that script
is in short sentences. Don’t have too many
sub-paragraphs in there, because you’ll lose the tonality that you intended to use on the inflexions by having a number of sub-clauses. So go through it once. Then, do it for real and simply look at each
word as you read it. Now don’t do what I am doing now, which is to sound like a
robot reading out a script, because that’s no good,
because you can read quickly, albeit looking at the
word that you’re reading. You know where it’s
going, you’ve pre-read it. Just look at the word and say the word. And by the way, there’s
a side benefit on this. This is a fabulous technique
for reading anything out loud, thinking back, if you’ve got children. Reading bedtime stories to
children, fantastic idea. Talk about being fluent. You will find, with
practise, you can read pages and pages and pages of stuff when simply looking at the
words that you’re reading. So there are two really,
really powerful ideas. The first one, dynamic listening. Listening to ourselves when we’re talking, whether we’re talking on video, whether we’re standing on stage, whether we’re talking to a client, whether we’re talking to friends. Whenever we’re talking
out loud, we want to be not just hearing the sound of our voice. We want to be listening
to the words we’re saying and making sure that we’re
saying them on purpose. And the second one is to look at the words wherever we’re reading from a script, whenever that might be. Now if you’ve got any comments on this, you know I’m always happy to have them. Just put them in the boxes down there. Oh, look, there’s a graphic come up, now. We’ve talked about this
before, haven’t we, putting graphics onto the screen? Put your comments down there
and we’ll start a dialogue. And in the meantime, I
wish you every success in all your adventures in
life as you continue to have freedom from anything that
may have held you back and freedom to be, do, and have whatever you set your heart and mind upon. I’ll have you go on to the next one. I’ll see you then. Goodbye for now. Thanks for watching. Subscribe and hit the
notification bell for more videos then click to watch the next video. Remember to visit our
website at and download your free
copy of my latest book, “How to Write Your Business
Book in 5 Days or Less.” Until next time, every success. (upbeat music)

Comments (10)

  1. You're watching “How to SOUND More Powerful on All Your Videos”

    by Peter Thomson

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  2. Thanks Peter, great modelling of the technique you're teaching. And of course you're very good at putting energy and passion into what you say too, which makes a huge difference. That's something I'm working on and your video arrived just I was having a coffee before making my next recording! Great timing Peter, much appreciated.

  3. I have noticed when watching conversations with sub-titles just how much of the time is pauses and silence.

    I have been taught when reading a teleprompter to make sure I don't stare at the camera but blink and move the eyes. I have noticed when watching people without teleprompters how much the head moves around as well.

  4. The basis of my presentations to business owners who network and believe that their 60 seconds don't really matter…particularly when they are Business Mentors…errr?

  5. It's not very often that I have anything to add to anything Peter says. What I'm about to add won't do more than endorse what's been said. Reading a passage of script (can be anything from a children's story to a Bible passage) is a great way to get used to hearing yourself talking out loud without using filler words. The result is you are far more likely to notice an "um" or an "er" when you fall into the trap. The next point is that far too many of us speak far too fast. When you speak too fast, your brain can't keep up with your mouth. That's why we stumble over words. Finally, we're apt to criticise the younger generation for being unable to say anything without using the word, "like." Listen to people being interviewed on the news and notice the way they begin their answer with "So" or "Ah look" (Eddie Jones started that one) or don't know how to end a sentence without adding the words "going forward."

  6. Thanks Peter, good food for thought

  7. Brilliant as ever my friend – and I am a speaking trainer! Yes, I do the seashell ears with my clients. I also recommend them getting a microphone and headphones and listen with zero latency factors. Silences YES. My goodness, who is training whom? 🙂 Well done again mate. AND I recommend everyone to listen to your recordings going back over… at least 15 years. All golden advice.

  8. So, look, that was err a brilliant like investment of a good 9 minutes like and I was like um a great use of my time, thanks innit

  9. Many thanks Peter, very useful ideas.!

  10. Great suggestions Peter – I know that quite often we get lots of people watching our stuff, but not commenting. So I wanted to make a particular point to thank you for all you share.

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