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How to Market Yourself in the most Competitive Industries

How to Market Yourself in the most Competitive Industries


– Marketing your company when you have no competitors is super easy. But what do you do if you’re competing in some multibillion-dollar companies and you’re in the most
competitive industry ever? Hi everyone, I’m Neil Patel, and today, I’m going to share with you how to market yourself in the
most competitive industry. (upbeat music) Before we get started, make sure you subscribe to this channel, and if you’re on YouTube,
click the Alert notification. That way, whether I go live on Facebook, YouTube, LinkedIn, when you subscribe, you will see and get notified of my latest and greatest marketing
tips and techniques. Question for you, what
industry are you in? Let me know, because you know what, I bet you I’m in a more of a competitive industry than you are in. Can you guess what industry I’m in? I’m in an industry filled
with other marketers. I compete on the SEO
front with other SEOs. I compete on the paid advertising front with other people who sell
paid advertising services and specialize on that. I compete with other email
marketers who market themselves. I compete with other
bloggers who specialize in helping other companies
blog and generate content. Whatever the form may
be of digital marketing, I’m competing with all these people. I’m in the most competitive industry ever. I’ll show you how you
can beat other people in the most competitive industry, because if it works for me, it’ll work for you, and
there is not an easy solution to this, because this can be different for every company, but it’s to disrupt. The way you market
yourself and beat everyone, the way you market your company is to disrupt the whole industry. How many of you have heard of Ubersuggest? If you have, let me know in the comments. I’m curious, because if you
have, my point is proven. I took what everyone was doing
in the marketing industry, the digital marketing,
they are making a ton of money selling paid tools. I took all of that and
I released it for free. I lose hundreds of thousands
of dollars a month on this, but you’re wondering,
Neil, why do you do this? Well, it’s because I know that if I give something that everyone’s used to paying for free, I’m going to gain all those eyeballs. Even if my product doesn’t
have all the features, some can even say it’s not as good, everyone has their own opinions. Heck, you can even use data
to say mine is not good, but I did something that’s
disruptive to the industry. I shook it upside down. If you do that, you can
get a ton of eyeballs. That is how you beat your competition. You don’t build a better
search engine than Google and outmarket them by copying them. You do something that’s
drastically different. You do the opposite. If you can’t do the opposite,
you’re not going to win. Now, what is that? Well, first off, you don’t
have to spend a lot of money. That’s a huge misconception. If you want to disrupt any industry, you do not have to spend a lot of money. Yes, I may be spending
200,000 plus a month, that doesn’t mean you have to be. The second thing you need to know is, by disrupting, it’s not just
going to happen overnight by being like, I’m going to do the opposite. You have to talk to people. You have to survey them. You have to figure out
what people in the industry are lacking, why they are upset, why they hate some of the competitors, and you’ve got to figure
out how to win them over. That could be by releasing
something for free. What Slack did isn’t, hey, we’re going to end up
releasing a free product, just make everything for free. They went after Skype, but
how does Slack do it better? They created a better product. They disrupted through innovation, understand their customer, and getting their feedback
until they created something that people just love so much that they’re going to use that
instead of the competition. Did you know that roughly 20, 25% of the Slack’s free users
upgraded to paid account? That’s at least according to
Mary Meeker’s annual report. Not only do you got to do something that’s completely disruptive, but when you are doing it, you don’t have to spend money, you’ve got to figure out what users want. If you can’t figure out what users want, you won’t know what to create. The third thing that you
need to do is go all in. So when you create
something that’s disruptive, you figure out what people want, you got to push it hard, create that press, scream
from the top of the buildings, scream from the rooftops. Yell as loud as you can. Even if the people hate you, who cares? Just push, push, push, and when you do, you’ll find out that over time you’ll start beating your competition and people will come to you. Last but not least, you
need to execute super fast. Time is not on your side. Your competition is going
to try to crush you, especially because they
have more money than you, but if you can execute fast, learn from your mistakes, move really quickly, even if you’re not perfect, that’s okay. That’ll show the industry that you care, you can try and adapt and make your stuff, your company, your product, your service, better to them, you’ll start winning them over. If you do all of that, that’s
how you disrupt the industry. That’s how you win. Yeah, you may not get
the most SEO traffic. You may not be able to
outspend your competition on pay per click, but you’ll get a shit ton of brand queries, people typing in your name, coming to your site, to your product, to your service, and buying from you. You look at Mailchimp. Mailchimp doesn’t have the best SEO. Mailchimp does well because everyone knows their product is amazing. You look at Apple. Apple doesn’t rank everywhere on Google for all those keywords, but people still go to them
because they built a brand. How do you build a brand? You disrupt. You want to be in a competitive
industry and crush everyone? You disrupt them. That’s what you need to do and you can. If you’re not sure how you
can disrupt your competition, leave a comment below, let me know what industry you’re in, I’ll give you some ideas
and hopefully we can make that come true and happen for you. If you have any questions on
marketing or you want to grow, and you need help, check out my ad agency Neil Patel Digital. If you enjoyed this video, like, share it, comment, tell people about it,
thank you for watching.

Comments (97)

  1. Great video – local insurance agent is my competitive industry. Not only do we have the parent company advertising, we also have multiple independent agency owners I compete with at local level.

  2. I'm in full service junk removal.

  3. Heard of Ubersuggest

  4. Big fan of your content – how do you disrupt a custom closet/home improvement industry? It's a rather old-fashioned industry so we push on some modern ways to engage our folks but looking for that "wow" factor that'll turn the industry on its head.

  5. I'm in the blockchain space so SEO is super important since many major platforms ban crypto ads.

  6. You're so awesome bro πŸ”₯πŸ”₯

  7. REAL ESTATE!!!!!

  8. Thanks so much for this insight. I'm a virtual assistant offering social media support, biz admin support and getting into funnel design and implementation. I just offer execution services – no programs, no memberships, all client work. How would I disrupt the VA industry? Looking forward to your comment.

  9. Neil am a recording artist. What can I do?

  10. Ubersuggest is amazing

  11. I'm in real estate and recently found Ubersuggest. LOVE this video!

  12. I'm in the cosmetic industry . . . the business of beauty

  13. Thank you for this one, Neil! I'm just starting out and I've really been struggling with the "right" way to go with creating a brand and who the Hell I am in my industry.
    My natural tendency is to go with what feels right, and what feels right to me usually ends up being disruptive to others. I don't always give myself permission to go with my gut. You just gave me that "permission" with this video.
    Thank you, Neil!!
    I'll see you along the way!!!!

  14. You are god for us, I can't afford ahrefs, where i would've been nowhere without uber suggest

  15. Disrupt is the key! Aha, great Neil, tnx! πŸ”₯πŸ”₯πŸ”₯

  16. Great for learning

  17. music, music production and videos

  18. I'm a Chiropractor. There are 22 others in my immediate area (affluent area – free doesnt' seem to work). How do I disrupt?

  19. Thank you Neil, I am on TOURISM business, any idea how I can turn the competition upside down? πŸ™‚

  20. Always be the disruptor…Love it…I'm on a much smaller scale as an SEO but part of my core competency is pulling data from sources that most people can't get too…Perhaps I should get a little bit louder about what I can do.

  21. Really appreciate your video sharing & attitude. Looking to disrupt healthcare of ADL, TBI, PTSD. Looking forward to any insights you would share. Thanks much in advance. πŸ™‚

  22. That's the way of thinking. You told exactly as I think of marketing. It's an art.

  23. Uberssuggest is TOP neil

  24. Hey Neil, i'm in the Red light therapy business in Europe and it's kinda new in America still yet practically unheared of in Europe. Hope to hear what you would think of to quickly get noticed πŸ™‚ Thanks

  25. Love Ubersuggest!

  26. Neil … I would love to hear your feedback on how to market my new business. I am setting up a business to provide hosting, website design and SEO services. Me targeted market will be people wanting to start an online business and people who have tried but did not have success in generating revenue. While I can provide individual services … hosting highly optimized for speed … custom website design … and SEO services I will focus on providing bundled services.

    My plan is to provide the hosting and design services for under $1,000 with $25/month hosting fees and to offer the SEO services on a fee for performance basis. In other words I will do the SEO work for FREE until the website starts generating revenue … then I will charge a fee of 25% of the revenue generated by the site. This will be based on a 5-year agreement so I have time to recover my up front costs.

    How should I market this business and do you think the fee for performance model will attract clients?

  27. Thank You so much for these videos. Really helpful. πŸ™‚

  28. should i write few articles like 5 to 9 and then post it to my new website or should i first create the website and then write and post each article one by one ..if i have a pace of writing only one article in a week maybe??..thanks in advance neil πŸ™‚

  29. i am using ubersuggest almost everyday πŸ™‚

  30. Toys/textile manufacturing and distribution

  31. I want to disrupt Hosting Business

  32. Excellent advice Neil πŸ‘ throw a spanner in the works πŸ”§ You definitely won’t be on ahrefs or Moz’s Christmas card list this year lol.

  33. I am a photographer based in Basildon Essex U.K.

  34. Hey Neil, I honestly appreciate the free valuable knowledge you're sharing with us. Thanks a lot. I'm currently into online Music licensing / online music producer.(instrumentals/soundtracks/beats) Said to be competitive & saturated.

  35. I love ubbersuggest

  36. Real Estate wholesaler. Much better video than your last one Neil (what you'd do if you had to start over) that I couldn't relate to. This one speaks to me. Great job!

  37. Thanks for Ubbersuggest
    Neil, plz Update more Ubbersuggest like Ahref Tool, I saw many updates are coming there in Ubbersuggest
    We love You, and We like your Effort to Giving your best to us.

  38. Genius and Human Kind. Thanks a lot for sharing your ideas!

  39. I would like your input on how I can get sales for a online education course that I'm selling

  40. Thanks a ton for free seo tool . Great service πŸ‘πŸ‘πŸ‘

  41. I'm in the diamond industry and people's pockets are deep.

  42. I use ubersuggest…. And i love it.

  43. Really amazing and helpful video. Hi Neil Patel, I am a blogger, I blog on motivation and technology, please give some tips to disrupt my niche industries. And I daily use Ubersuggest.

  44. I am in real estate industry ; a digital Marketing person
    I know ubbersugest

  45. I want to know about seo

  46. Sir i found a niche that have 400k+ traffic with 2 keyword difficulty(ahrefs) can i easily rank on that niche?

  47. Fashion accessories e-commerce

  48. Real Estate industry…

  49. I'm not the type that do comment, but I must say you really did well with the ubersuggest tool. I find SEO boring, but ubersuggest really opened my eyes to understand certain things. Thanks, Neil.

  50. I'd like to disrupt the professional speaking industry please Neil. Would love your thoughts please. Thanks.

  51. Hair make up products

  52. I did! I know your UBERSUGGEST and it sooo helpful!

  53. As always, thank you for the valuable content you shared. To answer your question, we are in the Real Estate industry. Any specific tip for us? As we say here in Hawaii, Mahalo!

  54. Well I am using ubbersugest. It is really a good keyword tool.

  55. Neil Im in the small business loan space-extremely competitive.PPC very expensive keywords 50.00 to over 100.00 a click.Big Boys have way bigger budget .Im doing local seo for my town and a few next to me but little calls and traffic.Set up GMB and im number 1. What can I do?

  56. I'm in digital marketing industry

  57. Did you guys here that? Knowledge BOMBS dropped. Thanks Neil! Love all your content.

  58. Sir start make video in hindi you will grown.

  59. and there’s some who watch videos after videos n does nothing in the end 😁

  60. Hi Neil
    I’m own 7 bicycle retail stores and on line business in San Diego. We’ve had our business for 27 years I watch your videos every week. I’d love to disrupt our industry. Ebike are a growing segment but overall our industry has been trending down for years. Any ideas you have would be awesome 😎 thanks Debbe

  61. I am a travel blogger.. how can I bring a change? There are tons of travel bloggers and vloggers out there and I don't know

  62. Thank you for your video! I'm going to take you up on your offer. I'm in legal tech and I'm trying to disrupt traditional law. Do you have any advice? I've already disrupted, and I had press, but I think I also need a digital marketing angle.

  63. Getting into tourism industry of Nepal. Need to innovate ways people travel to Nepal.

  64. I see almost every 5th of your clips and today it's my first time to comment πŸ™‚ I know and use ubersuggest, thank you for this free great tool! I'm in the webhosting-industry, competing with mega-hosting-providers as well as smaller agencies. Curious about to hear what you will say to this πŸ˜€ Thank you πŸ™

  65. Web Development for schools

  66. Solar installation industry very competitive in Australia ..how do you think we can shake it.. there are so many companies doing it for cheap.

  67. Marketing and business coaching

  68. Adventure Tourism in the Himalayas.

  69. Great video! Very inspired to disrupt my industry πŸ˜‰ I'm in the women's luxury tennis clothing industry!

  70. Hi Neil, thanks for another great video! I’m in Australia and I’d love to know how to disrupt the sh** out of the online dating industry!!

  71. Travel app that connects travelers. And yes I have heard and used ubersuggests (amazing tool!)

  72. Corporate headshots.

  73. I'm in the bicycle industry.

  74. Travel Industry – offering airfares & car hire online

  75. I am in printing industry

  76. I am fan of ubersuggest

  77. Maybe shook ride side up Niel πŸ˜€ I'm in luxury travel industry villas and I'm going for new destinations – hopeful your tips will work out let's try cheers

  78. great information sir, I watch every video. I love your videos Thank you sir

  79. I know ubersuggest

  80. I am into job portal

  81. Entertainment and Tourism

  82. Thank you for sharing amazing video.I am a graphic designer

  83. i use ubersuggest Neil. im in the gardening education industry

  84. Hey Neil, Great content any advice on resume writing industry? Thanks in advance!

  85. I’m in the marketing consultant industry and the djing industry and I’m unsure of how to disrupt my industry. Thank you for this video!

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