How to Make Your Business Networking More Effective

How to Make Your Business Networking More Effective

Why are we comfortable chatting up the convenience
store cashier, but when it comes to talking to strangers in a networking function, we
clam up? I’m Denise O’Berry and you’re watching the
“Little Big Show.” Your place for bite size tips that can have
a big impact on your bottom line. Talking to a stranger as we go about our daily
business doesn’t seem to be a problem for us, but when it comes to talking to strangers
at a networking function, we clam up. It’s the same thing, isn’t it?
Well, kind of. First of all, we’re not trying to impress
that person that we’re talking to at the local convenience store, and we may be trying to
impress that all too important prospect at a networking function.
Although we’re not trying to sell in either case.
When we’re at a business networking function, we’re trying to start building that oh so
important business relationship that could ultimately lead to a sale.
Whether you are veteran small business owner or someone just starting out, business networking
is the key to your success. Now in this case, some people say it’s who
you know that’s important at a networking function.
But I beg to differ just a little bit with that.
I think it’s who knows you that’s important. You want to make sure that plenty of people
know who you are and what you provide, and here’s a secret I’ve never told anyone before,
so shhh! Don’t let it out of the bag.
I’m not all that thrilled with networking either.
But people say I’m really good at it. So what’s the key to being a successful networker?
Well, it’s not rocket science. All you have to do is listen.
People like to talk about themselves and if you can turn a good ear, and ask really great
open ended questions, the who, the how, the what, you can be great at networking too.
So there you go. Become a better listener and you’ll become
a better networker too. Now I realize that everybody approaches networking
just a little bit differently and I’d love to hear your suggestions.
What’s one thing that you do that helps you be successful when you’re networking.
Please leave a comment below. If you like this video, make sure to hit that
like button and don’t forget to subscribe to my YouTube channel.
And, I’d love to give you a copy of my free “Success Strategies Guide: 10 Keys to Success
for Small Business Owners.” You can get it at
It includes tips and tricks that I don’t share anywhere else.
Thank you so much for watching. I’ll see you next week.

Comments (16)

  1. Does attending a business networking function make your palms sweat? Watch this short video.

  2. That's a good approach Crystal. People like to talk about themselves and it can get the conversation going. Thanks so much for watching and taking the time to comment.

  3. You're very welcome. Let me know how these work for you.

  4. Good practical video, Denise, thanks! My best tip: ask them how they got started in their business/industry/line of work. And be prepared for a conversation that can go off into very interesting tangents!

  5. Thanks so much for watching Anita! And thanks for the great tip — that's a really good one. People love to talk about themselves, don't they?

  6. Denise: I like your videos!  How do you "add" words to the screen along with your CTA's?  Nice job!

  7. nice i like your top secret being a good networking

  8. Amazing, i will keep it on. Thanks for the tip.

  9. i like so much your tips. its very simple a effective. i wish to be a good sailer .how i can

  10. What I do at parties to advertise my own company is denigrate not only my competitors but other companies at the party so that people will think mine is superior. For example, I take business cards given to me to show people the various faults I find.

  11. Hi Denise how are you first of all.May I have your permission to add some of your tips on my modules in my seminars?By the way I am starting in 2 to 3 months with my very own networking company.

  12. I'll include this information for my English economics students class!

  13. This was very helpful!

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