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How To Make Instructional Videos For YouTube : Small Business Video Marketing Tips

How To Make Instructional Videos For YouTube : Small Business Video Marketing Tips


How To Make Instructional Videos For YouTube : Small Business Marketing Tips hi my name is Paul Birkettt from blue
square management in this video I’m going to talk about 10 tips for creating
a great how-to video one of the most effective ways to use
video to promote your business is to make a how to or explainer video for the
most part customers are not going to watch a long sales pitch they might sit
through a 30-second pitch if you make it entertaining or interesting enough but
if you want to keep them engaged for a long period of time
but have to offer them something relevant and useful information is a
valuable commodity online and a well produced how-to video can sell your
product or business more effectively than a traditional commercial without
actually selling there are several different things you can do with a
how-to video for example you can demonstrate a product show different
ways of how to use a product if customers a behind the scenes look to
how you make products or service any one of these can make for an entertaining
and informative video with that in mind here are some tips to help you make a
healthy video that your customers will love one research the competition do
some YouTube searches to see what other how-to videos are out there and find a
unique way to present your information to break down what you want to
demonstrate in two steps even if your demonstration is going to be largely
visual you will need to write down step by step instructions to make sure you
are not missing anything 3 once you have written down the steps have someone who
is not familiar with what you are trying to explain read it you are probably very
familiar with your subject when you are it can be easy to skip over important
steps or explanations because you take them for granted incorporate your
readers questions into your written explanation keep refining it until you
have it exactly right for think about the best ways to visually demonstrate
what you have written brainstorm some ways to make it interesting and
entertaining 5 if you are demonstrating a product focus less on its features and
more on the benefits it will provide your customers remember the emphasis of
online marketing should be about providing value to your customers
not at all what about talking about yourself six write a script or hire
someone to write it for you incorporating your instructions and the
visual ways you will demonstrate them seven invest in good production having a
great video and sound quality will keep people watching a poorly produced video
may have the opposite effect from the one you intended eight optimize your
video for search engines use a target keyword in your file name of your video
and in the meta description when you post it on video sharing sites nine rise
a transcript of the video to include on your page or video description box 10
have a release plan for your video figure out where and when you are going
to share it for example you might share it on your website post it on YouTube or
share it on your social media sites a well produced how-to video will increase
your authority status educate your target audience and boost your bottom
line as a result thank you for watching this video hope
you found it useful please like and share this video and subscribe by
clicking the button below if you want to learn more about how video marketing can
improve your business please contact us today

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