How To Go From Crazy Idea To MULTIMILLION Dollar Business – Sideshow Collectibles Interview

How To Go From Crazy Idea To MULTIMILLION Dollar Business – Sideshow Collectibles Interview

(Intense music plays) – [Narrator] Our pop culture has the power to bring diverse communities together. It’s a bridge that
connects us, its characters and their stories,
sparking our imaginations and igniting our ambitions. (dramatic music) From heroes, to villains, to creatures, we celebrate beloved icons of cinema, television, gaming and
comics through our licensed and original collectible products. Slideshow’s mission is in
creating highly detailed statues, posable figures, fine art
prints and prop replicas. – Hey, welcome to another
episode of the Dan Lock show. Today I am like a kid in a candy land. You have no idea. Look at where we are at. Now, if you’ve been watching
my videos on YouTube, you know from time to time I will do a lot of unboxing videos and I see
the comments that you ask me, “Where do you the toys? Where do get collectibles?” Here we are. Here we are. I’m so excited to be
at the Sideshow Studio and thank you Robin for inviting us. – So grateful to have us here.
– Thank you for coming. This is a dream come true. – Yes. – [Dan] This is truly a dream come true. – [Robin] That’s wonderful to hear it. – Thank you. In case you don’t know, Sideshow Studio, we’re going to go into the story. What Sideshow’s really about
I think is connecting people with their favorite characters,
right, their icons– Right, from your favorite TV shows, right, from your favorite movies. Iron Man, Batman, all the
characters that you love. But maybe you see, this
isn’t just a toy company. We’re gonna talk about
a lot more than that, we’re gonna talk about the
backstory a little bit, right. So, Robin, maybe share with
us a little bit about how Sideshow, how this all started. – Wow.
(laughs) We’ve been in business,
this year is going to be our 25th year. – 25 years! Anniversary, wow. – Very long time. And we started as a
prototype development studio. And we were helping other
business realize their dreams, their prototypes, their products, and we were doing well,
we were making some money and being able to feed ourselves, – A very humble beginning, right? – Very humble beginning. – Just before the show we were talking about 4 people. – 4 people. We started in a garage in Woodland Hills which is San Fernando Valley. And technically, it was
probably half a garage, because the car was still in the garage. But, yeah very small. And there was a crew of 4 people. And we were really fortunate. We found each other and we
shared the same passions or similar passions. And we made a group and
started working together. And it went on from there. And we were able to work
with many larger companies. At that time, we were
considered a subcontractor. So if you had a toy company
or some other company, they’d say hey let’s send it out of house. We were the out of house. We were the small, little
garage out of the house, but we were out of the house. So we did that for a few years. And we also took ideas
that didn’t work well in those toy companies and they said, “Okay, this project is gonna die, so can you make it better?” So we would redesign it and
then present it back to them, and quite a few projects
went super, super famous. And we sat there going
wow, we did a lot of love and labor, but we got paid that much. – Now what led to the beginning? The struggle years,
how long did that last? For how many years? The 4 of you just kind
of doing out of passion? – It was quite a few years. We went, probably I think, 8-10 years before we really got that traction. We were starting to
work fluently, you know, so we weren’t worried about, you know, where the next meal was coming from. But we did the toy prototyping. And there was some things in the industry that were going a little
south at that point. We had various strikes,
writer strikes, actor strikes, so the industry was kind of shrinking and some of those businesses
were shrinking a little bit. So it made it a little
harder if you’re a group of starving artists who work. – What was the turning point for Sideshow? Like from that to now with– – [Robin] The turning point was– – [Dan] This huge of 5 buildings, right? – [Robin] Right, I think
the turning point– – The staff. – The turning point was one of the items we designed went skyrocketed. – Like a viral? Not even viral, it just went– – You saw it. You saw it on TV, you saw it,
they made cartoons out of it, they made merchandise out of it. And we were like we get this little check. There was really a lot of love and effort put into redesigning those
particular set of characters. Unfortunately, I can’t
mention the characters, but it was cartoon, they
made it into a cartoon. And we said, enough, we’re
gonna do it for ourselves. We know how to do the prototyping. We’ve been doing it for a while. – So you know that you
have the ability to create a product that people will love? You know what to do. – And we were fans ourselves. We were geeks. You know, when we redesigned something or make the prototype,
there’s a certain level of fandom that goes into that. And on the side, we were
doing all our stuff, and it was all kind of Pop
Culture, Hollywood related. So we said why aren’t
we doing this ourselves? And one of my partners, we
were very blessed to make those connections at that time. He was a business guy, because
you need a business guy. – You knew the business guy. You have all the artists here. – Yeah, I want to do my
art, I want to do my art, and he was like let’s
get all together and– – What’re we gonna do? – Yeah, look at what’s the goal? What’s the business model? How do we make this,
sell this, present it? So he was instrumental in that. And we were lucky because each partner had their own skillset that
they brought to the table. And I think that was really
the magic that we were geeks, but we also had a skillset. And we didn’t step over on
somebody else’s skillset. – So everyone has their
own areas of expertise, and you have a strong business person. – We had a business
person, we had a painter, we had a sculptor, and a graphic designer. So we had our own mini
studio at that time. Which is great. So yeah, it was that turning point of they made how much money? It’s a cartoon? It’s good products, and
we can really do this. – ‘Cause as you think
about it, most people think about toys, is that a real business? Can you make a living doing it? Right, I’m curious in
terms of even pricing all the items that you have. Because they are like toys,
but most toys are sold to kids. But to me, this (mumbles) I
don’t want to call them toys, they’re like collectables. Right, they’re selling more to adults. – Even at that time, when we made items, they were in the toy category. But we considered them differently because we brought a tailor in that worked with the studio who was
making actual costumes. So we went hardcore. – Make it as realistic as possible. – We’re gonna reproduce exactly, try and reproduce exactly
what you saw on film. And, I think we did really well. Our first license was
with Universal Studios. And we did the Classic Monsters. – Oh nice. – That was one of our gads. We all were like I love
the Frankenstein films and the classic Hollywood. Because we thought that
was classic Hollywood. But at that time, you
didn’t see a lot of product. And when you did see
it, it was in October. It was for Halloween. And then you would see the
generic stuff come out. But we never figures,
we never saw statues. We never saw anything that
was, what we could consider, classic and collectable
for people that age range at the time. And we were fortunate to
meet with a product rep, and we got into Universal and said, “Hey we’re interested in
licensing the monster.” And they said, “It’s not Halloween.” And we were like, “We know. We’re going to sell it. But like, “It’s not Halloween.” We’re gonna sell it in spring. We’re gonna make this happen. So our first license was the
in the 8 in figure category. And it was slightly jointed figures. And, you know, they were
just like, here you go. You go guys, you 4 people, you go. (laughs)
– Yeah good luck. – And what we didn’t
realize at the time is that Universal didn’t
hold the likeness rights for any of the actors. And that’s why when you
were seeing product, it was very generic, it wasn’t
of Karloff, it wasn’t Lugusi. And they said, “Well
now you have our license for the monsters, but now you have to go and make deals with all the estates.” – Ooh, okay. – Right, and we were like, “Yes we will.” We’re gonna do that. And there was a lot of
skepticism from the studio. – Because nobody’s ever done it. – No and they were having
difficulty connecting the estates, and fortunately, we got
ahold of Sarah Karloff. And she represented her father’s estate. We said, “Hey we got this crazy idea. We got the license from Universal. We want to make it look like your dad.” ‘Cause there was no product, no official, what they would call
officially licensed product in the market place showing
the classic actor’s faces on that product. So we were able to make
deals with the Karloff and the Lugosi estate. And we did the first, and the Chaney, so we did the top three. And our product line was sold
to Toys R Us at the time, and it, bam, sold out. Because the collectors were
like where did this come from? – Like I guess like, this is– – Right, where did it come from, and it actually looks like what I remember from my childhood? – Yes, that’s exactly it. – What I remember when my
dad took me to the movies, or when I’m up late at night
and watching the films. And there was an emotional connection that their faces brought
to those characters, because that’s what made them
the characters in the film. – ‘Cause I think about it like, “I never collected toys
before coming across the first product like. I never collected, not my decision. – It’s an addiction.
– Right? – And then when I saw, I think
I was browsing online one day and I saw this figure. I forgot which one was
the first one I bought. Maybe it was Iron Man, I’m not so sure. Like the first one. – That’s a classic.
– Right. And I’m like this is not a toy. This is like, it feels like a connection if you can bring this home. A piece of the memory,
the film, the excitement, the emotion, right? – That’s the connection. That’s like when we did
that first product line, we were geeks. We were pop culture geeks,
and that was a labor of love. And we were ecstatic to
the point where we went to Toys R Us, the local Toys
R Us, and we took cameras and we were in the isle taking pictures of the product on the shelf. Because we were so excited. I have to say, we got bounced
out of that Toys R Us. Because they were like, “No pictures.” Like we were paparazzi at the time. I don’t know why they were
like you can’t take pictures in here, but that’s how excited we were. That we were emotionally attached to it. And we got a lot of feedback from fans that said thank you because
this is what I remember it looked like, and I
have it and or I gifted it to my father and he can’t
believe that it looks like that. So it was gratifying that,
one, we made the right choice, and that it worked and
that it was well received by the fans. So we did that line, then we came back with a larger 6 scale version. So we upscaled it, and
again that was in Toys R Us. – Would you say also because of the timing for now they say the last ten years, the Marvel Universe or
the superheros really, it’s both, Sideshow both
kind of grew together, right? – [Robin] We were in a
good spot at that time, and we worked well collectively. And we didn’t quit. And we just had a lot of
hard work and not giving up. And even when we failed, we had to regroup and start a different way. And that’s, for us, I think,
and for me personally, failure is good. Some people get freaked out about it. And they let it side track them. But I think, in certain
respects, that failure gives you that breathing moment to reflect back. – To invent maybe. – Yeah, what did I do wrong? You know, what can I, how
can I make that better, or do I trash that idea and
go in a different direction? It gives you that pause
moment, so failure’s good. It’s when you have repetitive,
identical failures, that’s stupid. – It means we haven’t
learned from our mistakes. – That’s stupid, yes, you
can’t continue to fail in the same manner. Because then, you’re not learning. So we did have a lot of failure, but we were able to
pick ourselves back up. – Robin, was there a time
during the last 25 years, a moment where it was a pivotal moment? It can be one of those
moments where when this works, it’s gonna be great. If this doesn’t work, we’re
gonna be in big trouble. Those moments. I mean, I’m sure you have
a lot of ups and downs. Share with us maybe a
couple of those moments. – I think, you know, once
we got into the momentum with the Universal license and
we got product in the store, we weren’t knowledgeable about
what happens in the store. We weren’t knowledgeable
about any of that. So that was the school of hard knocks. And in some cases, there’s
a lot of hidden rules that stores run by and they
make the manufacturers jump through flaming hoops. – Yeah then pay them late and
then all that, right yeah? – Right and then, you
know, the interesting thing with some stores that they
have their own time frame of how they think things
should sell through by. And if isn’t sold, they
take it and they toss it in a discount bin. And then if it’s not sold from there, they literally send it
back to you, crushed, and say give us our money back. And you have a crushed product. So for us that was difficult. You know, when you have
geeks and you have people that are emotionally invested, ’cause not only our clients
emotionally invested, we’re emotionally invested. And then you get it back
and it’s all crushed, you know, and we made a change
to not sell to major stores. That we were going private. We’re gonna do self distribution. – Online? – We were going to sell online, and we weren’t going to be
distributing our product through an actual distributor. And we weren’t going to
be selling to Toys R Us and major stores. That we were going to go
through specialty shops, mom and pop shops, and we were
going to be selling online. So for us, that was a big change for us, because we were bucking the norm. Because they said, “What’re you doing?” Everybody gets distributed. Everybody uses a diamond or everybody uses some sort of distributor
to push their product. – And toys, you gotta touch it and feel it and all that right? – Right, but we thought
that we had the key, that we were gonna sell to local shops and they’re already invested
in tailoring the experience to the people in their town. So they could be our grand
ambassadors and sell the product, and then we would also sell online. And then we would start taking
control of our own destiny. And because at that time,
everybody was saying, “No, you have to do it this way.” Again, we had a moment where
we had to step back and say, “We understand the normal path, but we’re gonna try
and do it differently.” And so we became self-distributed. And now, from there to where we’re at now, we’re distributing globally. – What percentage of the
customers are coming from online? What percentage are coming from
the smaller boutique stores? – Oh goodness, it’s hard to tell, because we have boutique stores but we also have distribution. So we have some distributors
throughout Asia, Europe, and so they sell to other stores. So it’s really hard to
say what that quantity is. But we’ve been successful. I’m not complaining. I’m not worried about where
the next meal is coming from. – And I love the model from
a business perspective. I think it’s very smart
because a lot of the, let’s say the items, the products I order, some of them are limited. Like you don’t always carry,
so we don’t carry a lot of the inventory, right? So then I know, then also
increase the urgency. Okay, I gotta buy this, ’cause
Sideshow may not have it like a year from now. Or they become very, very expensive, even if I buy on like Ebay
and things like that right? So from their perspective,
I think that it’s awesome. And then also the pre, I can
see where you can pre order certain products. With toys usually, it’s
an impulsive buy, right? Kids in the store, they see
the toy that’s cool, right? This is not like, no,
I wait sometimes a year for my item to run. – It’s also different manufacturing. You know, when you’re
seeing those plastic toys, they’re manufactured way different. Tens of thousands. And our product is hand molded,
hand made, hand assembled in a lot of cases, and hand painted. So it’s very difficult sometimes to, “Oh we’re gonna make 50,000.” That’s not, that’s not
the nature of the product. It’s of how you go from start to finish. It’s a very artistic, manual process. So that’s why you have a limited editions. – And it’s so happy like as a
fan, I would buy one product. It’s an Iron Man figure, and
then oh, there’s another one. There’s a different color
or a different look, and that’s great. You collect that. And then there’s another figure. It is addictive. – Well especially with Iron Man. And then you have movie one was 3 suites. And then movie 2, there’s 900. They just exploded with
the amount of suits, and now you’re like okay
well that suit is cool, and that suit’s cool. And I wanna, I wanna heavy
lifting Iron Man suit that’s more of a like kinda
army kinda heavy lifter one. But they were so unique. – [Dan] The Hulkbuster, right? – [Robin] Right and there were so unique that when, if you’re an Iron Man fan, you’re like now I need. It’s not where it’s a color shift. They were significant
designs, and the unique paint. – Yes, different abilities. – The applications and
different abilities. So now you went, “I need them all.” You know, and then they have
the whole Hall of Armor suits. – That’s beautiful. And then when do you guys
transition to more than making more the life
sized or bigger figures? – Well, you know, the interesting
thing is we started out doing bigger figures,
bigger life sized busts. And then that went away. When we were doing the
prototyping, we, like I said, we were doing other things,
other passion pursuits. And at that time, we were
working with a comic book artist named Bertie Bryson. And he had just released
a beautiful graphic novel of Mary Shelley’s Frankenstein. So we did a life sized
bust of Bertie’s item, of his Frankenstein. It was beautiful. So that was limited edition. But at the time we were a small studio, so I think it was an edition of 25. So if someone can find the
Bertie Bryson Sideshow bust, that’s gonna be yes, it’s very rare. So we, a lot of these
categories we’re working in, we were working in just nobody knew it. So when we got the chance to start working back into the life sized,
we were like bring it on. We’re ready. We’ve been ready to do that. – And I think one of the,
one of the key things about all the items I collected, it’s not just a figure, but it comes with a lot of accessories. So then you don’t get bored. Oh it’s he’s just a figure. But you can change the hands,
you can change the head, you can change this, you
can get a different position and different things. It makes it very interesting to play, but also interesting to display. – We had a lot of clients
that reach out and say, “I love this figure, I don’t
know what to do with it. I can’t pose it, it
doesn’t look like anything. You guys have beautiful galleries online. We have a wonderful
photography team, video team, and the customers were struggling
to make it look like that. So now we have a series
about how to be a poser where we have one of
our gentleman that just, that’s what he does. He’s very talented at that,
so he has his own series where we’re like okay, this
is how you pose this figure. So we walk collectors through,
step by step, if you want– – I remember the first couple of figures, I went this doesn’t look very good. The hands are like this
and it’s like this. That’s not a very hero-y pose, right? They looked odd. – The great thing about
Terry in that series is, he’ll tell you why he’s doing that. He said if you want to look
dynamic, this is how you do it. He’ll actually give you
tips on how the wrist works and why you have to turn it certain ways. So he’s not just showboating. He’s actually teaching you how to do that. Which our collectors gave us
positive feedback on that. So I’m glad that we can
help them to pose it in their collections. And they send us pictures
using just beautiful– – And you have a blog, I
know that all the collectors that take photos say enter
kinda like a contest. Like it’s collected a month. – [Robin] Yes it’s, yeah. – Collected a Month, I gotta enter there – Yes, well and good thing is we want to see everybody’s collection. So we’re not looking for
overwhelm me with your collection. It’s show me your favorite piece. Show we what you got. – It’s your passion, right. – Yeah, your passion. Whether it’s one or two pieces, or if you’ve designed,
you know, a whole room. We’ve have people that
have designed custom rooms. We’ve had people that just
have certain corners available, and they decorate a certain
corner of their house. – Whose your favorite character? – Oh goodness, I was just talking
with your crew beforehand. I love Deadpool. Because he just gets
away with so much stuff, so much stuff. You know, when you’re
having a hard day at work, you just want to Deadpool somebody. And if you guys know the character, you know what I’m talking about. So that’s my– – And he’s so different
from every other character. He’s just not politically correct. – Not politically correct. Just a lot of physical
slap-stick stuff in a character, and so that he’s one of my favorite. But I’m also, you know, we
recently did a statue of, oh goodness, we did one for
How to Train Your Dragon. – [Dan] Oh How to Train Your Dragon, yes. – [Robin] He was, you
know, he was really cool. – I do also want to
ask you about the team, because the team is what
makes the company work, right? One thing I love, if you
never purchased anything from Sideshow, let me walk
you through the process. After you purchase, at the end
there’s a thank you, right. And the thank you, there’s a little video. There’s all teams like hey thank you. For the first time I saw
that, that’s very unusual. And I love that video,
because when you buy something online, keep in
mind, like when I buy a toy, all I saw was the picture. So I bought the picture,
and I really don’t. Even before I came to the studio, I didn’t know how big the company is. I thought maybe she’s got 10 people. But you don’t know. You have no idea, right. There’s no concept. And but when you can see the people, the culture behind the company, it almost makes me feel oh, like there’s real people behind this. And they’re just like me. They’re a fan, and they, right? – They say come on in here. You’re a pop culture geek like us. – Like wait you’re one of us. – It’s sometimes it’s hard to
find a connection like that. And we’re the hub. You know, I wanna be the hub. Because we spend so many
years as artists struggling to find other people to connect with, and I think that is one
of the unique things about our business that. Even we went form 4 people to 160, but it still feels like family. It’s close, you know, we
try to keep that atmosphere. And a lot of the people we have on staff are also pop culture geeks. Some do cosplay, you
know, some have gaming– – [Dan] Go to Comic Con. – [Robin] Comic Con, yes. Every year we go to Comic Con. And, but there’s such a
wide variety of passions and interests and pursuits. Some people are gamers,
you know, hardcore gamers. Some people are sci-fi,
Dungeons and Dragons. You know, there’s probably
nothing that you can’t name that one of the 160 that work here. – [Dan] But I could see
even just walking (mumbles) includes some (mumbles) in here. – [Robin] We’ve got a lot of B-roll. – [Dan] Yeah, in the office,
and you can is right there. Andy was sharing with me
the seal of the company. The seal of the company is
actually a vegan, right. So he has this kitchen
that provides vegan food, and also teaches the staff
how to make vegan food. See that’s all part of the culture. They’re unusual, again for just
a prototype, a toy company, like that’s different. That’s all culture to me,
right, from what I see. So I bet so the staff, you,
it’s very close, right? – It’s important for
us to make it a family, and to, my partner Greg
always says it’s not about the product, it’s a bout the people. And it is about the people, because if you’re connecting
with your coworkers and you’re connecting as group. And you love where you work,
then you’re gonna be happier in what you’re producing. – [Dan] And the customers will feel it. – The customers will feel
it, and we haven’t been shy about sharing the staff
with the customers. We have live chats, you know, we email. But we also have the online shows. We have different venues to
bring the staff to the people. So we have weekly shows
and we’ll pull people from customer support, and
then one of the interesting interactions we just had,
we had one of the guys from customer support do an unboxing. And in the chat was like, hey
that was the guy yesterday that helped me with my coupon code. So it was nice because they get. These are real people. You’re not calling a call center. – Yeah, it’s not an actor. – Right, it’s not an actor. You’re not calling a call center. These are people that actually work here and come everyday and
deal with the product and help create the product. Or they help to fulfill the product, once it’s sold to the vendors. So it’s a 2 part system. – So how is the Sideshow structured, now? I know you have the
multimedia side, right. You delivery, shipment side. And you have the kind of the
creation, prototype side. How does the company divide
in terms of functions? – It’s creating the product
and fulfilling the product. I think is the easiest way to define it. – And then you have the studio, right? – Yeah and we have the studios and– – Beautiful by the way, look at this. (Robin laughs)
This is awesome. You only see bits of
it, but it’s beautiful. This chunk.
– He’s showing this much. – Yeah this chunk, there’s
that chunk, there’s this chunk. – Well it’s really a 2 part system, because we want to create collectables that people have an
emotional attachment to. And it fulfills a moment
or it captures a moment in their life where they remember. I remember when I went to
the theater with my family. I remember when we sat in front of the TV and watched this. I think I’m a superhero, so
therefor, I want the Iron Man because I can picture myself
as Tony Stark in the suit. And that’s me and I want it. But then there’s another
portion of the business that has to do deliver on
that emotional purchase. And what we have to do on
that side of the business is not create disappointment. Because you don’t want disappointment. You want that emotional
excitement to carry through all the way to delivery. So that’s what their objective is. Is to connect with the customer,
make sure they’re happy, make sure all their
questions are answered, they’re accounts are taken care of, and to be able to shepard
that product to them and get it delivered to their door and to really close that– – That’s actually a great point. Like to not to create disappointment, because I was just before
we turned on the camera, was showing Robin, like, all my. I just have all my
Sideshow delivery delivered to my house today. Like here, like seriously,
I have a shipment from you all the time. – And I’m glad that our
text messaging is working. – Yeah, it’s working very well. – We tested that out. – Very working well. But I bought toys from other companies, like a couple other brands. I won’t name name, right,
but similar figures and stuff like that. The hand doesn’t work,
or it doesn’t look right, or it’s something. So now I don’t by from
anybody except Sideshow. – Thanks, that’s awesome. (both talking at once) – I have never been, I
have never seriously, not because I’m in Sideshow’s studio, I’ve never been disappointed, one time. One time, not one time. – Well it’s lovely to
hear that, thank you, and we work hard to make that happen. And but we’re not delusional
to know that stuff happens. Things break. When people are disappointed,
you’re shipping it and you can. We had one customer that kept complaining that his stuff was broken. And I’m like oh I’m so sorry,
let’s replace that for you. And then he was taking pictures, and there was a boot print on his box. I said, there’s a boot print. He upset the delivery guy, and the guy– – Every single time. – And the delivery guy was squashing it, and so we helped try and
rectify that for him. But the ultimate journey of that product, it was still broken. So we had, you know,
rectify it and replace it and make it whole and make
his emotional attachment and his understanding of
what he was going to get from that product whole. Somethings happen like that
you never, never foresee. And we know it’s gonna happen. And if we try to work our
hardest to make it right, and if not, we can try to
improve their experience for next time. And so it’s, that’s one
of those failure points. That’s like okay I’ll
fail, but we’re gonna try. And we’re gonna try to improve it and make sure the clients
are happy next time. – Where do you see Sideshow
is going in the next 5 years? So now we’ve got 25 years,
like 30 year anniversary. So 30th anniversary like where
would you see Sideshow at? – I want to be in a
completely different place than we are now. You know, we have been working on our IP. We have one of our Ips. – Court of the Dead.
– The Court of the Dead. We have a lot of stuff in the pipeline. There’s some really
exciting stuff coming up. Unfortunately, I can’t say it. – Stay tune, stay tuned. – But yeah, we have a
lot of things piled up to activate, you know,
in the next few years. So we’re super excited internally, and I’m so super excited! But I just can’t tell you about it. – It’s a cliffhanger. – I know it’s a cliffhanger. We’ll have to do another interview. – Yeah, we’ll come back
for another interview. – Come back, right now
we can talk about it. – Now we can talk about it. So for my audience, maybe
they just want to purchase the first product, or
they’ve been following me for some time that they want
to now expand the collection. But I’m telling you, if
you buy your first one, that’s it, it’s game over. It’s a never ending black hole. That’s my warning. – Yes because we’ve designed it to be a never ending black hole. – Once you get your first
one, that’s it, you’re done. – We try to make the client
experience quick and easy, so you can go to, you can browse. – YouTube, definitely follow on YouTube if you want tips, yeah. – YouTube or on Instagram. But the just the experience online, when you’re on the product page, hopefully we can serve you up videos, we can serve you up the gallery. You can see all different sides of what you’re gonna be purchasing. You can click online chat
and talk to one of our geeks in customer support,
because they’re either a fan or they have to product
sitting in front of them or they’ve been down in production while they’re sculpting the product. So they’re very knowledgeable
about the product. And then we also have
flexible payment plans. – Oh yes, that’s actually,
it’s actually very important. ‘Cause it’s still, it’s for most people, it’s a 4-300, $400 figure. It’s not a $30 figure. – Well, we originally started
the flexible payment plan, I believe early 2000s and
nobody in the industry was doing it at all. And we tailored it based on
a client interaction I had. And he said, “Hey, I
wanted to buy this item, but I got the money and I blew it. I just spent it, and
now I’m kicking myself because I really wanted this item. And I only have X amount of dollars left.” So he said, “Can I just
send you all my money and then you can allocate it for me?” And I said, “Yes, we’ll make that happen.” And we did and that was the inspiration of the flexible payment plan, because we realized some of
the clients were struggling and didn’t quite know how
to finance their money to make that purchase happen. So in some cases, it
allowed that collector to be able to obtain their dream item that they thought they couldn’t because the one lump sum was
so overwhelming for them. So the payment plan said
hey you can pay for it, 75 bucks a month and we’ll hold onto it, and we’ll ship it out when it’s ready. – And some of the items
even when you pre order, you just make a deposit then you can still keep making payments when it’s finished. – Well we try to time it– – Before the release, right? – Right, when we have
things in production, we try to time the payment plan so once you finish your last payment, you’re item is delivering
with everybody else’s. ‘Cause you still want that excitement, and you don’t want to go
online and hear from some guy how the item is great and he loves it and you’re missing out,
but your payment plan still has 2 payments to go. So we try to time it appropriately, so everybody gets that excitement. – I just remembered. I shall share a quick story. We’ll wrap this up. So I go to see movies all the time. That’s how I relax, right? So every single time, I
would go see, let’s say, one of the Marvel movies,
usually after the day or 2, I’ll get an email from Sideshow, exactly the movie I just watched. Right, so listen, I
just watched Iron Man 3, and there’s Iron Man 3 figures. Oh, here we go. Here we go. And my wife would be like, oh Sideshow just times you perfectly. They know when you’re watching the movies. – I’m surprised we haven’t found out your wife’s email address. This is what he wants. – This is what he wants. So how do you know? It’s perfect timing, every single time. Every single time. So it’s awesome. It’s so awesome. Thank you Robin, thank you for having us. – Thank you for coming out, and we’re gonna take a tour. – Yeah, so make sure all it
includes something special B-Roll for you. And make sure also check out Sideshow. Just go to website. Get your first collection. – Yes please. – Do an unboxing video. Don’t just watch my unboxing video. Do your own unboxing video. – We love to see everybody
that gets product in and they unbox it. Some pictures of your first
product, if you get one. And you know, share
your collection with us, because we’re geeks and we
love to see that kind of stuff. So please hit our social media channels. Hit us up online at
and share your passion. – Yes, and comment below
what else you want to see.

Comments (73)

  1. Wow, Great i love youuuu πŸ’™πŸ™Š

  2. I’m a simple person, I see Dan post a new video…I click fast πŸ’¨

  3. The amount of information in this video is gold! Most of us come up with ideas that die off quickly. This video hooks you on how turn the idea to an actual business on a personal level

  4. Sir Thanks for making video on the topic I demanded . Love your content . You are my multi billionaire mentor . 😎😎😎😎😎

  5. If you brand it right, and your marketing is on top. You can easily turn a crazy idea into an innovative venture that knows how to sell itself.

  6. Aspiring high is good but to reach it is hopeless…
    Motivations n motivations…when will I make my dream come true..!!??

  7. Thank you so much for your videos dan! even when i feel like giving up you inspire.. its tough trying to grow and better yourself sometimes. i make reaction videos btw.

  8. Congratulations on 1.8 MILLION subscribers.

  9. Thanks from bottom of my HEART….DAN I'll meet you to thank you for every knowledge that you provide me …..very soon I promise

  10. 42 likes and 0 dislikes Power of dan lok sir πŸ˜ŽπŸ˜ŽπŸ˜ŽπŸ’œπŸ§‘πŸ–€πŸ’›πŸ’šβ™₯️β™₯οΈπŸ’šπŸ’˜πŸ’™

  11. Awesome intro dan lok you are amazing you are something from a diffrent planet that came here to save humanity keep it up

  12. I love that, i have so many good advices from you. I try to do them every day in my content and business

  13. Great video. Could you make a video on How to calculate the valuation of a company?

  14. Dan lok youre my inspiration boss! I now had 5 dropshipping store and you are my damnn inspiration thanks for uploading more and moreee vidss!!!

  15. Another great video! Love your channel bro, you’ve inspired me to get involved with recording my adventures and starting my own YouTube Cahnnel….loving it. Thanks again

  16. Dan, great video all the time

  17. If you have something in mind, you should actually try it. Take action and either you win or you learn. Great video Dan. Love from a small youtuber πŸ™‚

  18. What is the biggest problem you’re facing

    in your life right now?

    Comment below. I might just make a video

    and solve that problem for you.

  19. Love your channel!!!!

  20. OK. Now thanku Dan lol in anticipation for gifting me free the Harry Potter toy which I wish to haveπŸ˜πŸ™πŸ˜‚from India.. πŸ€—πŸ€—πŸ‘πŸ‘

  21. It tooks 10 years to get traction. Nowaday, it can be done faster with current tech.

  22. 10 years in the making. wow! i hope i can get a partners like that. How can i? especially here in Philippines..

  23. Let see the process

  24. That was a cool video dude, keep it up

  25. Wow! A very great inspirations for me to move forward in my small business.. Hope 10 years from now i can see myself in a higher level. Thank you dan lok

  26. 10 years from now I'm a successful business man, thank you so much sir.

  27. Thank you so much … 🌼🌼🌼

  28. I love the passion in this!

  29. You have to go from a great business plan, to implementationπŸ’ͺ

  30. Self-belief and hard work will always earn you success. – Virat Kohli

  31. Another story of successes! Thx. Dan.
    Much love and respect, MN .U.S

  32. β€œHe who laughs last didn’t get the joke.”
    – Charles de Gaulle LOL Happy Saturday everyone!

  33. Sensei Dan Lok, what is your opinion about Spider-Man and the MCU?

  34. I love how excited you are in this video Dan. Thanks for another great interview, its good to see where you get your "toys" from

  35. Thanks Dan Lok for making this video…πŸ™‡ And I think she Dan locked it

  36. its cool, but its akward .

  37. And wow she truly is a pioneer!! Congrats to their team!!!

  38. Dan lok when will you post another video on JKD with your sifu Octavio. I has been too long. But, your business tips have been amazing.

  39. How money is important?

  40. Especially with Iron man

  41. Ooooohhhhh….. Dan Lok Sir you have an amazing collection of Iron Man

  42. The passion in the room is off the charts!!!

  43. I freaking love Sideshow! Their work is amazing (been farming…) it is just all of my loved hobbies and childhood in a single company

  44. This is very impressive. I love this. Love the art part of it and the melancholic way the product affects the customer. It's about the people. πŸ’—

  45. Thanks Boss ❀️❀️❀️❀️❀️It is amaizingπŸ’πŸ’πŸ’πŸ’

  46. So cool! So fun! πŸ˜ŽπŸ‘ Thanks Dan!!

  47. For me my problem is trying to get notice in youtube

  48. Follow your dreams and passions. Even if they make look crazy! Have a plan. πŸ™‚

  49. Thanks Dan I love your work.

  50. Wow, Dan…..
    Thanks for opening this magical door for us !!!!
    Will definitely check out SideShow !!

  51. Nice music in the background, can we have those tracks?

  52. here they are to the opportunities
    Come grow with us. wow great
    As one of the fastest-growing companies is HTC
    secrets of most productive people
    most people they are been better today
    we can to start growth our business
    always there is awesome people in this world small
    you need to have big goals and also you need big new-brand
    my biggest goal never has been easy
    I can see how they come behind me the only thing left is to move forward
    how many perfect hits they do you want

  53. Hi Dan, can you use chinese to teach how to get rich in HK. Thanks

  54. Amazing contents as always Dan

  55. Love Sideshow, and love your passion for collecting Dan! Great video!

  56. I had no idea u have so much superhero collection!

  57. I love how happy you look Sifu. I would also go crazy in there 🀩🀩

  58. 1,8mil subscribers already

  59. Also: β€œHow to make a viral video.”

  60. very tire of leaving pay check after pay check. Would love to take my family on a vacation.

  61. Two thumbs up Sifu nice video πŸ‘πŸ‘πŸ‘

  62. I want to see the sideshow affiliate program

  63. thank you so much. It is interesting

  64. The genuine joy in Dan's face talking about the figures makes me appreciate this man even more.

  65. Now you re talking
    Loved the video saw full

  66. One idea can make millions!

  67. Thanks so much for the awesome video Dan πŸ”₯ This will definitely help me Grow my Business and Become Wealthy!! Keep it up! πŸ’―πŸ’―πŸ™Œ

  68. 0:18 Dead by daylight

  69. Just 13mins watching and my brain is having tons of idea from it. Thanks Sifu. Nothing is impossible. Do not dare to dream and implement it.

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