How to design a business card fast

How to design a business card fast

I’d like to show you one of our favorite techniques
for designing a business card that includes a graphic. It’s super-easy, it’s super-versatile,
and it’s based on an idea we call the invisible square. It’s as easy to do as this . . . Start with a business card — the standard
U.S. business card is 3-1/2″ by 2″– and at one end just draw a square. It’s obviously 2″ by 2″, and along this line,
set your type. You’ll notice in this case we’re just using
a single typeface in a single size, differentiated here only by weight. I’ve left a space because
we want to put the company name across the center of the card. You can see here that we have a little bit
of an issue, because this information does not align with our company name, and so we’re
going to fudge the square. This will kind of show you that this is not
an exact science, but it’s close. Now we’ll turn the card black, and because there were no graphics for this
little business, we went online and found just a colorful piece of clip photography
and set it in place, and just like that, we had a great result
quickly, easily . . . very handsome; you probably wouldn’t even notice that there’s a square
there. This can run vertically as well — simply
put the square at the top of the card — and you’ll use it for all kinds of things. We
used the same one for an aquarium store, Baja Tropicals. In this case, the name is
set in a little bit more-expressive typeface, and the photograph covers the entire background,
but you can see the square is there. You’ll see it, but your readers aren’t going to see
this. We also have a card for an antique bookshop — exactly the same square, logotype centered
in that square, a more-expressive typeface that looks just like the logo type, but a
beautiful result. That really is all it takes! If you’d like to see more about the invisible
square, you can look in Before & After issue 32. You can also look in the Before & After
Master Collection DVD. You’ll find this on our web site at [End] . . . you’ll see that; your reader’s not going
to see that. I already said that, didn’t I? [voice off camera] You did. Darn! . . . if you’d like to see more on the invisible
squarpffft pfft pfft . . . [voice off camera] Water. . . . what’s that? Yeah, water? [in parched
voice] Water! Water! . . . [whispers] ashuh . . .

Comments (85)

  1. I'm not in marketing so much any more, but still love to keep up with the technology. These videos are great! Short and to the point. I find a lot of the information is applicable in other areas too, like software design and development.

  2. Great and simple

  3. thanks john .. please make video on logos also

  4. Love the out-takes, John! Always great information as well…

  5. LOL love the video outtakes too! Thanks for sharing your time and wisdom. Always enjoyable to watch these videos.

  6. The outtakes are charming. Great content on these videos. I look forward to them in my inbox. Thanks!

  7. Great information as always. Thanks.

  8. Thank you so much, this is a great technique! I'm addicted to your videos!! Loved the bloopers at the end, nice touch. 🙂

  9. Love the out takes!! Nice touch! LOVE the invisible square technique too!

  10. I always learn from these videos, this one was especially helpful. I can see using it in a couple different situations.

  11. Thank you John! I love your videos…

  12. Love the bloopers!!!

  13. You're the best!

  14. Thank you so much for sharing valuable information John!

  15. More bloopers please 🙂 Love your videos even more now.

  16. Love the technique and the bloopers, John!

  17. Very nice tutorial! Thank you for sharing this freely John. 🙂

  18. Thanks, John. You always make it look soooo easy. You're a true professional.

  19. Thanks, John! I'm glad you're using these videos to advertise your products. Thumbs up for the out takes too 😉

  20. Love the design advice and love the bloopers!

  21. Hi John. I have become my favorite Designer. You always make it look so fun, easy. I think you're a very professional designer.

  22. I just love JM. He's so low key and calm. Man, can that guy design beautiful stuff.

  23. Love the bloopers at the end! 🙂 Great, easy technique. Thanks!

  24. this is simply beautiful !!!!!!!!!! i had no ideal !

  25. Is that PAPYRUS on the Baja Tropicals card?!!

  26. LOL! No, that's Lithos.

  27. For every single article or video you produce, I am left in awe! Thanks!

  28. Technical Question to the awesome B&A team: How do you manage the "coordination of hand and digital stuff" – Obviously, all cards etc. are done in post-production after filming, but how do you manage to show the elements so precisely? Thanks for giving me a clue!

  29. Very nice and good…I like the take outs…

  30. The graphics are not done in post-production. Mr. McWade is standing in front of a 62" LED television.

  31. McWade is the best 🙂

  32. I like it, that's so easy
    Thank you for sharing.

  33. Very Helpfull thx!

  34. thanks for the video. i've never designed business cards. what software for mac do you recommend?

  35. What is the standard text size for a buisness card? Many thanks!

  36. What do you do guaranteed, though?

  37. Or you could call it a "grid" layout. It's used by professional designers on practically everything they do. Some also call it "Swiss" design.

  38. great video
    it will be nice learn how to use color for example blue with withe

  39. why u lying? its obviously Helvetica.

  40. best green screen ever!!

  41. Thanks! But it's not a green screen. Mr. McWade is standing in front of a 62" TV.

  42. Great video! Love the takes at the end.

  43. good job bro, well done, this will help me a lot

  44. Wow! Great video. I'm going to try a few practice designs. ThanX.

  45. Mr john Macwade im been waiting the new tutorial.

  46. cool, thanks for the information and the making 🙂 , your clients know your secret now 😉

  47. Hahahah my favorite part is the last part.

  48. Thank you for the education and for showing the audiance, everyone is human. Loved the ending.

  49. love your work!!!!!


  51. John McWade…you rock. Love your books, pdf files, master collection, videos, everything.

  52. great but alot time given. why wouldnt you use such apps like

  53. what is the size in numbers I should put ? inches or cm ?

  54. thank you for the video John, which software should I use? It would be very much helpful if someone replies me.. thank you…

  55. great and many thanks

  56. 911 was an inside job

  57. shame..the volume is too low.

  58. thank you,,,,skype: Hasan626363

  59. That's not an invisible square. Its the Golden triangle. Its also known as the Divine proportion, fibonacci, Phi, and many other names. it's esoteric number is 1.618. Its been used in art and architecture for centuries. It is a mathematical equation for how the human eye finds equilibrium in space and how we unconsciously define balance and beauty. Its also all over natural systems from the helical shape of our DNA to the spin of the Galaxy.

  60. I love the color on the first card, where did you find it!

  61. OR you could just use the golden ratio 1.618 to get a proportionate rectangle. Golden Ratio is a great layout tool Mr. John McWade. I'm sure you have used it before.

  62. I love ur videos…..

  63. I will design front and end unique business card in 24 hours

  64. WATCH THE 2:47 LOL

  65. Very Impressive…
    Love this video.
    Thank YOU for sharing this

  66. Just simplicity . in graphic design principals .

  67. Your Business Card is now OBSOLETE! Dollar Bill Business Cards are absolutely the best offline marketing tool to advertise and promote your business. cheap drop cards here-

  68. The volume was quite low. Good video, though

  69. Who's here for the graphic design intro???

  70. what if I want to design an 8.5×5.5 business cards? the golden ratio doesn't fit

  71. Well, This is an amazing idea to design a business card fast. I would like to share this video with my friend who is also working at Very useful tips. It saves a lot of time and it looks simple and attractive also. Thanks.

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