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How I started my business selling T-shirts online


Hey guys today I wanted to tell you the story of
how I started my little apparel company I find it’s something that people are usually quite
interested in I guess just because it’s something that’s not that common a thing to do um, and if anyone watching has been thinking
about starting up something similar themselves Have a listen to my story and then let’s talk
about yours in the comments So my label is called Liner Note Kids it was called Lake effect Kid when I first started just because that was a song title that I
liked and it was my username everywhere at the time but I changed it because I wanted the name to mean a little bit more and be something that was separate from just my online pseudonym. So I came up with the term Liner Note Kids to represent people who, like me are just super passionate about music
and bands and going to shows and they basically wanna wear that passion with pride. It came from the fact that the kids that passion the ones that the
bands are usually thanking in the Liner Notes of their albums when they say things like
thanks to all the fans making this happen so, yeah, I thought the name fit. so this all
really started when I designed this tshirt to wear while promoting Fall Out Boy’s new album in my hometown. It’s pretty cringe-worthy to look at now but it was like five years ago and I was still learning so… after having so much fun designing that shirt I decided to make another one with a lyric on it
that I could wear to a show I was going to and that’s this one here. Even though the font is pretty bad on this I still actually really love this shirt.
I guess more for sentimental value maybe but yeah I posted this on Tumblr along with
the other one and people seem to really like them so that sort of got me inspired to design a whole range of lyric shirts so I was
really lucky that my friend Katie introduced me to a guy she knew you in town called Phil who ran a custom t-shirt printing store and that meant that I was actually able to start selling those designs online Now, I did this is a super super DIY way, I just posted the designs on Tumblr and people had to email me with their order I have absolutely no idea why anyone
trusted me but if any of my original buyers are watching this:
thank you for trusting me because it obviously all worked out really well in the end I was super keen to get another collection out fairly quickly after the success of the first one so I teamed up with my friend Shazz who is
an awesome writer and we took lines from poems and short
stories that she’d written and I made t-shirt designs from them this whole collection had a whole lot more
planning and consideration gone into it which was really fun and really good
learning experience and I was a little bit worried that maybe people
wouldn’t wanna buy these ones as much just because they
weren’t lyrics from their favorite bands but luckily I was proven wrong and
people loved it and it was great the next line also had a lot of thought
and planning gone into it. It was called school for the desperate and devoted and I wanted the t-shirts in this line to feel like a uniform that all us pop-punk kids could wear and really feel like we’re a part of something cool. The
most successful design from this line was probably this hoodie which had headphones on the hood and a little message that was revealed only when you put the hood up. after that line I decided that I really wanted to get a better print quality for my t-shirts because up until now they’ve
been done using heat pressed vinyl method which is great because it’s super quick and
cheap and you can do customizations really easily but it also
has a lot of limitations with how detailed the design can be and the print can actually fall off once the t-shirt gets a bit old and you’ve worn and washed it lots so that wasn’t ideal I knew that screen printing would give me the
best quality print but it was really expensive to get that done in a store so I learned how to do it myself and I’m sure
I’ll show you that in a future video I sort of relaunched the brand at this point too
and had a proper website and an online store using a platform that still use today actually
called Storenvy just because it’s really awesome and
it’s got a great community on there too So now I’ve had two screenprint lines out and they’re a mix of awesome lyrics, quotes, even some more graphical ones but still with bands and music as the main inspiration behind all the shirts.
Those ones are all still available for sale in my online store and I’m really pleased with
the quality of them both of the design and the printing and I don’t want to bore you guys with all the little details of what each tshirt means and the inspiration behind each one but if you wanna read about that then you can
have a look at my website and it’s all there a link to it down in the description box. So
I’ve been doing this for years now and i haven’t kept at it for the money because
in all honesty I don’t make that much from it I just love using this as a creative
outlet and I love making t-shirts that I like to wear but most of all I just love
that there’s people all over the world who are wearing my designs and that they thought
something I’d made was good enough for them to spend their money on. and that is just
so cool. So this little company just means so much to me and even though I’ve slowed down on the
collection releasing lately, I can’t see myself ever stopping with this little venture cos it’s just too much fun I hope you enjoyed this little story, and if you wanna go and check out the store for yourself then there’s a link to it down there in the
description box, and if you see anything you like while you’re over there then you can use this discount code to get 20% off please make sure you’re subscribed and give this video a thumbs up if you liked it And like I said at the start if anyone
who’s watching has been thinking about starting up something like this themselves then please leave a comment and let’s talk! I’ll see you next time guys. Bye!

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