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How holiday card designs come to life | Vistaprint

How holiday card designs come to life | Vistaprint


When it comes to working on our holiday cards we have a lot of talented designers
who utilize their own special skills Designers who are specialists in ink, hand-lettering, watercolor, painting florals… So every card ends up being a really personal piece of art. We start the holiday process pretty early in the season,
actually, right after the holiday season ends is when we pick up and start our trend
research for the following holiday. We do this by looking at all sorts of things in
popular culture. We take those findings and think about how
they can translate to our customers. We are pretty much in holiday mode
a majority of the year, so when people complain that Christmas
is starting too early in November… It’s like, well, I’ve been in Christmas since May. It feels great to be part of the family moments that we are able to give to our customers. It’s always nice to see our holiday cards during the holiday season on people’s fridge. I actually saw one of my designs at my sister’s house and I don’t think she knew that I designed it. I think a lot of people just think that these designs appear. But it’s really a big undertaking for our whole
team, it takes almost half the year. Then there’s a little downtime and it’s the real holidays and then back to designing for the next holiday season. It’s something we always think about when we
look at our final collection of holliday work and that we are really proud of. The end product is always really beautiful.

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