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House Flipping Business Plan [A $10K – $20K Per Deal Plan]

House Flipping Business Plan [A $10K – $20K Per Deal Plan]


CLOSED CAPTION BY YOUTUBE!
all right what’s going on what’s going
on my name is Ola we’re back here today we’re talking about business plan a
house-flipping business plan a ten to twenty thousand dollars per deal
business plan I want to give that you want to hand it to you today it’s gonna
be fun so I want you to stick around make sure
you stick around to the end if you’re brand new here congratulations because
you landed on probably the most valuable channel you’re gonna find on Real
Estate’s professionalism and marketing okay any type of marketing okay there’s
no such thing as non digital marketing anymore everything is digital we’re all
online right so that’s why you’re watching me today William talked about
real estate as a product as a business module but today specifically I want to
get into a business plan I will give you I want to give you a model to write your
business plan around but even if you’re not writing a business plan you need to
know this stuff because a lot of people are lost in the business because they
don’t have what I’m about to share with you tonight so again my name is Ola if
you’re brand new here make sure you subscribe to this channel we’re gonna
have some fun today make sure you give me a thumbs up if I say anything that
makes sense that just hit home that hits home for you just give me a thumbs up if
you want to go ahead and give me a thumbs up right now that’s perfectly
fine too that will help our channel out and if you have any questions or
anything like that leave leave a comment below leave your questions leave your
contributions anything that you have to say your thoughts I would like to know
what your thoughts are as we’re going through the true-true the training today
so today like I said you know I just wanted to make sure I show my face
so I’m not rude you know before we get started this is my screen for today
we’re gonna talk about the best business plan ever by the way you can if you are
in any other type of business model that’s not necessarily real estate
housefull pain or wholesaling if you’re any type of you can still what I’m about
to share with you tonight and it’s absolutely applicable but I try I tell
you there’s a lot of people roaming around the business and they don’t under
standard stuff and when they don’t understand this stuff they’re going in
circles they go every six months and they circle back and it they’re trying
to figure out what is going on they can’t figure it out and I and I meet a
lot of people as a matter of fact just last night I was at uh I was at the look
cool real estate investor to my boy Samuel hopefully we got to do something
together very soon Samuel : it was New Jersey real estate and earning learning
something like that you know NJ real okay so I was out there and I quite a
few people and you know they were sharing about vacant how to find vacant
houses how to find the product how to find out information about when you come
across vacant properties it was some really good insight and uh really the
one thing I take away that I took away from it I want to share with you right
now is really digging deeper you know everybody does one thing that the Guru’s
are talking about and then they get to a place where they hit like a stumbling
block or some kind of challenge and they just stop and that’s where the champion
sticks are from okay that’s when they get started right everybody get to that
point where they just get tired and they stop and you know congratulations if
you’re here you’re watching this video I other as a rebroadcast or life and
you’ve seen some of my videos in the past congratulations to you because you
wanted to be top three present in this niche that are gonna win but I guarantee
you that majority of people that are coming into this business will never
make a dime it’s not a curse it’s just what it is you know but the cream always
rises to the top and one of the first signs of the cream rising to the top is
when people show up every day the consistency way because eventually
something is gonna stick okay so congratulations to you if you’re
watching this as a second video if it’s your first time congratulations to you
because everybody started from the same place but like I said make sure you
subscribe to the channel make sure you hit that Bell right next to the
subscribe button to make sure you join the notification squad that means you
get emails every time I’m live or you know that’s how you want to make sure
because I’m sharing so much information I’m gonna be going everyday the time are
kind of all over the place right now I’m in Ohio for a project and I’m gonna be
here for on – I don’t know on – may 56 something like that you know so if
you’re in Ohio you can send me a quick email
maybe we can link up all right so let’s get into it again today we’re talking
about I want to give you a business plan if you don’t have this and I’m not
talking about official business plan but you can use it to build your official
business plan as well – one of the best way to fill right is to not have a plan
right this is actually I think is the fastest way to fail right if you don’t
plan you plan to fail right if you fail to plan you plan to fail right you’ve
heard that before and for some reason people think in
marketing network marketing internet marketing real estate wholesaling real
estate investing they think that somebody exempt from that rule no you’re
not as if from Daria you got to know what you’re doing by 10:00 a.m. tomorrow
if you don’t know what you’re doing 10:00 a.m. tomorrow with regards to this
business even if that means you’re on your 9:00 to 5:00 you need to find a way
to link that together to this business if you plan to succeed in this business
and if you’re not doing that if you’re not saying oh yeah I’m on my
nine-to-five because I need to raise money so I can mark if you if you don’t
have that link together somewhere hopefully written down but sometimes you
know just being your brain but at least she know that’s what your goal is right
if you don’t have that it’s no wonder you can check your result your result is
probably not speaking the kind of language you like to hear right so I
just wanted to point that out in love you know just so you know that you have
to plan you have to plan because if you’re not planning you’re planning to
fail that’s there’s no there’s no such thing as in action right let’s look when
you when you’re taking action if you’re not taking action you’re essentially
taking the action of not taking action okay you don’t get to choose that I’m
going to take action or not okay so with that being said that this is what I want
to cover today so I’m going to cover the seven the several elements that you need
to have in every plan okay and you can use what I share with you today take a
lot of notes okay you can use what I share with you today to literally design
your business plan and most people don’t have this okay
most people haven’t really they don’t have this so they haven’t really
conceptualize or contextualize the whole thing into making sense to them all they
know is that yeah I like the idea I can buy houses and sell houses for a profit
and then as simple as that sounds there they wondering how come I haven’t made
any money right but that’s that’s what we’re gonna cover here today so we’re
gonna define every single one of this who what why when where how how much how
does this relate to real estate I’m going to use as an example as our
product today and as you know and real estate who selling a house flipping we
have two sides of that coin right you have the sellers you have the buyers and
this concept is applicable on both sides okay so I’m going to try to link with 22
and at the end of it then I’m also gonna give you an overview of what I think you
should be focused us focused on in this business today okay like I said I met
quite a few people last night and a lot of people were lost because people are
trying to feel they’re trying to fill the gap that’s already been filled okay
the the bottom line that I really want to share with you today is this okay
when you enter any type of game okay either a business module a new venture
that you want to start you you want to you want to find out where there’s a gap
so you can fill it okay you want to find a place where you can add value because
if you’re not adding value you’re not gonna make money okay the only way to
create money to create income revenue is to add value okay so if you’re busy
chasing after a guru or chasing after a new module or the new app of the of the
century or the new software that’s supposed to help you and and you haven’t
really pinpoint where you need to add value you’re gonna struggle with making
money and that means you’re not gonna make money okay so and that’s something
I want you to write down right now just write it down right right grab a
pen and a paper is very very important grab a pen and a paper and and write
this down if I am not hiding value I will not make
money point-blank period that means ashtag P B P point-blank period okay you
need to write that down because if you don’t write it down you’re gonna forget
tomorrow again because at some points you’re human right just like the rest of
us you’re gonna forget you’re gonna start treating this like a religion
you’re gonna show up to the hotel meetings every Saturday with all the
real estate investors talking about all the testimonials all the people making
money and you’re gonna be whoo hoo ha ha but you’re not really making money right
you’re not focused on you creating resorts all those things are cool for
sales but you’re already been sold you already sold on the business I’m I’m
hoping that you already sold on the business and that’s why you’re here
right you want to learn how to execute on the business and make money that’s
why we’re here okay that’s what I come here to show you okay
so again we’re gonna talk about the seven elements the seven questions that
you need to ask to build your business plan and it needs to become like your
your book of rules okay it needs to become like something you reference all
the time you need to type it up in your own language okay I’m gonna say some
things here and you’re gonna take some notes and you’re gonna go build yours
over the next 24 to 48 hours and you’re gonna print it out go to Staples and
print it out and hang it there and reference it every time you feel like
you’re lost because the answer is probably in these seven questions that
I’m about to share with you today and if you don’t know this information you are
I guarantee you are gonna struggle the first question you want to ask okay the
first question you want to ask in any type of business is the woo-woo are you
trying to serve okay if you cannot answer that question
everything else will feel okay forget the rest of the questions I’m gonna
share with you tonight they’re just as important but the first question as as
as as regards to in what order right it’s going to be the woo what do you
want to serve because remember we were just talking you need to add value when
I say add value you should be like add value to what I’d value to somebody’s
life you need to be doing something that same hansung somebody’s life somehow
someway write something that’s enhancing their business
life or your lifestyle right so if you cannot think of your real estate
business or your marketing business in that sense you are gonna struggle
because everything your marketing message your sales message goes back to
that who are you trying to talk to who’s your message for right we buy houses
with bad houses what are you trying to talk to what’s the ideal person that you
need to see that message right because if you don’t know what that ideal person
is some people call it the avatar right the avatar they some people give it name
so it could be a girl’s name it could be Mary could be Loren it could be Megan it
could be it could be a name you could give it a name
and because you gave it a girl’s name doesn’t mean it can be a man it’s just
your way of making sure you making sure you pinpoint and you narrow down to that
person that I do person you’re trying to serve okay who’s that person you need to
know who that is yes marketing is gonna help you narrow
down even further but at first you need to know what that is okay so for example
in house flipping so since we’re talking about house flipping business plan that
will be two types of people okay because you’re flipping a house you’re kind of
like in the middle and you’re flipping from a seller to a buyer right you’re
flipping from a seller to a buyer sometimes you are fixing the property
sometimes no you’re just passing the property to an investor that will
appreciate a house that they can fix next right
that’s essentially so who are these people are a seller and the buyer but
yesterday I think on the previous video you can go Google that video or just go
back to the last video on this channel all right actually let me make sure I
tell you what that is because I don’t want you to struggle looking for that
video let’s see here I’m gonna tell you what you need to Google you can write
this down and go ahead and Google this or search on YouTube for it
okay so you can make sure that you watch it after this okay so on the previous
video that was I’m going to tell you the title right now I need to learn how to
remember I just so many so many of this how to get started flipping houses
okay so all you want to do is just want to go to how to get started flipping
houses how to get started flipping houses and you put all that in front of
it such that on YouTube and this that video should come up I
explain to you the seller the seller is not just a seller the seller you’re
trying to deal with it’s not a seller and we’re gonna talk about that later
and one of the questions that’s coming up it’s a person that absolutely need to
get rid of a property right see there’s a lot of sellers right a lot of sellers
in the marketplace a lot of people can sell your house but there’s no way for
you to add value to that house so you’re not gonna make money right so you’re
looking for people that are selling houses that you can add value to or the
house that needs value to be headed to it that’s kind of hard you looking for
and those houses are motivated sellers distressed properties and so again we’re
talking about whoo right that’s the whoo on the seller side whoo
are you trying to do it on the buyer side okay if you are fixing the property
you need a person that means their dream home so you need to fix a property and
put in models and and fix the property in a way that will appeal to a person
that needs a dream home right that’s if you’re fixed and a flipper if you adjust
a flipper that means you’re realistic all seller to investors then you’re
looking for investors okay you need to identify and figure out which one you’re
gonna be here okay and I’m gonna advise you which one I think you should be by
the end of this video by the way so make sure you take note on that that I said
I’m gonna tell you which one I think you should be but there are two types that
you typically see in the market the fix fix and flippers right sorry the fix the
flip the fix and flippers and the people that just flipping for a profit right
for quick profit both of them are great models right but if you are fixed on a
flipper you’re essentially trying to put together a dream home you take a house
that needs value that needs value that can be headed to it from a seller a
motivated distressed seller because if they don’t have motivation and
distressed situation they’re not gonna give you a house at the discounts right
they’re not gonna give you a house at 65% 55% of its ARV after repair value
right so you can put that repair on it as added value you need to know what
kind of kitchen is winning in your neighborhood that you’re focused on you
need to know what kind of flooring people want in that area or this to
using carpeting is a hardwood you need to identify what those things are in the
area if you’re gonna be a fix and flipper now if you’re just a flipper
that you solution just became a lot more easier and you
can make money a lot more faster by focusing on just looking for houses
that’s distressed okay that means a house from a motivated seller for
whatever reason divorced pre-foreclosure inherited unwanted houses vacant houses
whatever reason this person doesn’t want this house because it’s just nasty on
their books they need to get rid of it right that’s what you’re looking for and
you’re looking on the buyers side you’re looking to flip to investors okay people
that are looking to pick up houses at a discount right and it could be a
first-time homebuyer or it could be a person that has been buying a home for
1,000 times before it doesn’t matter to you a buyer as a buyer as long as that
money is gonna become real cash in your bank account right so those are the
rules and you need to identify that and write that down and every time you feel
like you’re lost in this business chances are you need to go back to this
and identify what that is okay so in any business by the way you need to know who
you’re trying to serve what do you want to have value to if you don’t know what
that person is that’s the question anytime somebody is trying to like some
of you are here because I did some commenting on arm on the brick fast Club
video about real estate wholesaling and a lot of people who have blah blah blah
and we’re being skeptical because this question was never answered for them so
it seems like a completely like a complete you know so in in in bita based
design there’s something we’ll call a primary key the primary key in all of
these seven questions I’m about to share with you tonight is the whoo
everything else kind of like for accordingly okay for economy so now I
may have been a little bit ahead of myself okay now want to talk about the
what what are you doing what what exactly are you offering these people
right remember there are two sides to the
business of house flipping right what are we trying to do exactly what kind of
value are we heading to these people we already talked about the whoo right now
we kind of talked about the words when we’re talking about the whoo but we did
not exactly define it see one of the biggest things about businesses that you
have to be very definitive you need to define what you are trying to do okay
not only are you gonna do it business plan level like this but
literally every time you enter a brand new house or somebody calls you for my
house right you kind of like need to redefine it again so it needs to become
part of your DNA needs to become who you are right so what is the next question
what is your offer for a motivated seller what is your offer for an
investor right so first of all so we’re gonna be talking in two parts today
because the house-flipping business is essentially in two parts okay and by the
end of this video I’ll tell you the part that I think you should focus on okay
but right now you know that house flipping business is two parts you have
a seller motivated seller to be precise and you
have a buyer people looking to buy houses at discounts right so what are
you trying to offer the motivated seller it’s a solution of course right but it
needs to be a solution and it’s if you cannot see yourself thinking of what
you’re offering them as a solution then you really don’t need to have any
further conversation okay so for example when you’re marketing to the wus right
you market to them the idea is for them to be calling you because they’ve
literally seen you as a person to bring solution to the table okay so I’m gonna
go with maybe three examples a person has in pre-foreclosure
right and and they’re their property is underwater that means they are owing
more than what the property is worth the property is worth $100,000 they all 175
to the bank in other words there’s no equity that’s negative seventy five
thousand dollars of equity how can you solve that person’s problem that would
be the what you bring to the table okay okay so let’s say the person holds just
twenty five thousand dollars that means it’s positive seventy five thousand
dollars right your mind need to you need to tap away all the way from the idea
that you’re gonna make money okay because you know that making money is a
byproduct of you solving problems of you had him value to other people’s lives
you know your mind really needs to always if you’re gonna succeed in any
type of business you need to again you need to narrow back down to the problem
that you’re trying to solve the solution so for either a person has positive
equity plus 75 or negative 75 percent either way
doesn’t matter to you the solution here is that you’re helping someone get rid
of a property okay as a house flipper that’s what I’m talking about I’m not
talking about as a Realtor as a root or it’s a different ballgame entirely okay
it’s a different ballgame entirely but it’s still applicable but it’s a little
bit different okay as a Realtor you need to think that you’re solving
problem as well but I’m gonna be specifically to house flipper if you’re
gonna be flipping houses as a real estate wholesaler
you’re there to help them get rid of the liability but you say house is not
really a liability says whew okay you don’t get to
determine that okay the person that has the house on their books right now is
the person that gets to determine if it’s a liability or not and there are a
few questions you ask people when they call you first of all if they called you
that means is a liability right because you you probably market it out to them
right and then they are calling you but you need to stay your conversation need
to stay around the problem you’re helping them solve and how do you do
that by listening to them okay you let them do all the talking if they stop
talking you ask another question based on what they just said last and you let
them do as many talking as they need to okay and what’s your done you say you
know what sound like I can help you when it’s a good time I can come see the
property if you’re still very light on work right you can go spend some time if
you’re very busy then you can say hey when it’s a good time so we can get
online and get the document signed so I can get started see you’re like almost
like ahead of them but then they’re happy but you’re thinking maybe I’m too
forward but no they’re actually happy because you’re helping them solve
problem but again that what’s here is you’re helping a motivated seller get
rid of a property and the key word is get rid if you’re thinking of you
helping a motivated sellers sell a house you’re missing that you’re missing it
because when they want to sell a house they want to make money they want as
much money from it and chances are they’re gonna see like you’re making too
much money and if you listen if you watched that last video that I did
yesterday I told you the story of how I got started and I had to lose ten
thousand dollars then never had but I still made $10,000 ray and I told you
that story because again I was helping somebody
if I was in the mood of helping somebody get rid of a property and the deal was
structured that way from the beginning I wouldn’t have to deal with that now
let’s talk about the what for the buyer side so for the buyer side right you’re
helping the buyers find a discounted property right a person that’s gonna fix
a property and put it back on the market they usually will not have the time to
be doing marketing they don’t have to okay they there are the people that do
the project management they fix the property put the right stuff and my
fixtures and stuff like that and they worry about how the project is gonna
move fast they worry about you know you just help them find the deals you help
them find and identify deals so that’s the what that’s your offer you help them
find and identify deals that is the what in a house flipping business you help
buyers find and identify deals okay that’s the what and it needs to be that
simple so whatever other type of business you’re in you need to figure
out what kind of solution you bring to the table okay now I use the word find
and identify because you saving them time and they will pay you look
creatively handsomely right and suddenly they’ll pay you five ten eighty two
forty highest of the $2000 fifty thousand dollars for helping them for
helping them find and then identify those all day long okay so that’s
something that you need to pay attention let’s go straight to number three why
okay why this needs to be a part of your conversation from time to time okay why
would a if the person can’t if the person is struggling with signing up
with you a motivated seller right chances are because they lost the why in
the midst of all that okay you’re gonna help them get it off a house but why
okay and people already know there why why they called you right but remember
what I said in the beginning it needs to be definitive you need to define it you
need to remind them sometimes okay and remember I said something earlier you
need to listen to them you need to let them talk don’t be too fast don’t have
opinions you don’t they don’t need your opinion
they need a solution okay that’s something that that’s very hard for
especially traditional traditional sales people to understand people don’t need
your your your opinions they don’t they don’t really need you to they need you
to almost act like a therapy if you watch a therapy sit down and do
consulting with people they just have a pen and a paper and you’re listening and
you’re just doing all the work typically why because it works okay you need to do
the same thing if you’re on the phone or you’re in person you need to learn how
to grab a pen on the paper and say tell me the story okay that’s really my
favorite line of all time I just go if a person called me about the house right
and they have a motivated seller I’m not gonna assume they already design okay
I want them to first of all I need them to build rapport with me right with me
right because they’re gonna be doing business with me
right anyway I’m gonna get them to do that by the way this concept I’m sharing
with you applies in real estate applies in business and marketing in
relationship if you want to pick up a new you’re looking for a new
relationship you’re looking for to attract a girl or a boy or anything like
that well mostly girls sorry sorry ladies you
need to let people talk you need to let people allow people to open up to you if
you can get do that letting people open up to you they will fall in love with
the idea of collaborating with you does that make sense because at the end of
the day the seller the buyer all those people title work title company mortgage
companies Realtors they just partners at unit a they just in this case business
partners but they’re partners they’re collaborating with you to achieve an end
result which is what I told you you always gotta come from a standpoint
of solving a problem so when people say but why whispering give you a house
that’s because you missed the point it wasn’t about them giving me a house is
about me helping them solve a problem so back to the wider okay how you gonna
know the why okay the why is not something you create okay I’m talking
from the standpoint of motivated seller right now you don’t create the way they
create the why but you help them define it that’s why you have a pen and a paper
okay so when you go there you are consultant okay you’re problem solver
okay remember I said the primary job of you
as a house flipper I said that on previous videos in house flipping your
primary job is really marketing because you gotta get the pipeline calling you
right you gotta feel the pipeline you gotta get people calling you right but
when people start calling you you’re not there to again give opinions okay you’re
there to solve a problem to create resorts
you’re there to create results because if you don’t create results you’re not
gonna get paid right we kind of know that we get paid as entrepreneurs when
we create results we don’t get paid for how many hours we’ll spend so when I
tell you to let them talk right I’m not saying sit down there forever
but at least somewhere if you’re there visiting the property you’re gonna spend
fifteen to twenty minutes there okay but that 15 to 20 minutes the best way you
can use it is to have a note and a pen and say tell me the story what’s going
on with the property that’s my best line ever okay you tell people tell me the
story what’s going on with the property and and you have a little smart smile on
your face authentic of course no pretending okay because again you’re
authentically there to solve a problem right and just let them talk they’re
gonna tell you everything they tell you everything about the property my mother
used to be in the cells and you know I grew up in this house this was my room
let them do all the talking let them do the work and he just dare to relax you
have a bottle of water every time you say a little bit of something you ask
another question you take a sip of water he said oh wow wow yeah that’s awesome
if you have an authentic input like you can relate to something as long as you
can relate the only time you should really say anything is if you can relate
oh yeah my mother used to do that – something like that if you can relate it
helps build more rapport ray but that’s essentially what you do to do now what
you’re writing down is really the reason why we’re talking about this okay the
whys you’re trying to from them talking you’re gonna find out why they need to
get rid of the property okay so for example our Realtors typical why when
you’re talking to prepare they need to move
they already paying a double mortgage in Florida and they need to get out of New
Jersey or Ohio right and they need to move you need to write that down because
you’re gonna use that later if for some reason they have a second thought or
anything like that you could play but remember we got to get you down to
Florida we got to get you moving we gotta get you stop paying this
double mortgage because this property is you know I mean cost you this much money
every you know when you write down how much it cost you every month you know
when you say all those things you’re writing those things down you’re
essentially you’re finding the why okay so finding the why in why somebody’s you
sign up with you is what happens when you let them talk okay now on the buyer
side it’s actually very the to work on that end okay but the reason as a house
flipper the reason why a buyers this because they want discounted property
they’re gonna make profit okay it’s a money game for them okay and if they’re
gonna make profit they’re gonna make profit okay
now if you’re gonna do if you’re gonna sell properties that are a lot more than
85% of its ARV then you got to come up with better wise for example why would
somebody want to buy a property with 15% ROI because it’s literally having their
money work for them and they don’t have to do landlord they can just invest you
need to write down those why’s why a person should buy an investment property
from you from a bias standpoint if you’re dealing
with with with a cash buyer or people that buy 65% of ARV if you’re dealing
with that those kind of people they did their why’s is the money the numbers
gotta make sense right so if you but the truth the truth of the matter which I’m
gonna tell you later I’m going to talk more about that later is that the number
sometimes will not make sense enough for cash buyers but the number you gotta
make the numbers make sense to regular buyers we just want 90 percent discount
80 percent discount not sorry I mean 10 percent 20 percent discount
it’s still a good deal for them it’s a cash flowing income property right all
these are different why’s why somebody should buy from you okay and these are
things you should just write down and and I’m gonna tell you why you don’t
need to put too much focus on on the wire when it comes to down to that
because really the main why is that discounted properties and they’re
discounted properties based on today’s market not speculations now what the
area is gonna be in the future not because Amazon is moving to to Newark in
ten years from now which we’re not sure about right none of that craziness no
speculation just feel Li off of numbers okay so if you’re very good
numbers when it’s time to flip your properties at discount the number is the
profit the ROI is are gonna be your major wise so you gotta get good at that
and be able to say those things in about three to three five points and repeats
it every time you know you’re building equity is paying down you don’t have to
deal with the tenant it’s all property management your money is multiplying
you’re also building equity you see I just said it you gotta get good at that
gotta become a part of who you are so that’s the why on the bias end okay does
that make sense I forgot to grab a bottle of water here but it’s okay I’m
away from home so it’s a little quiet around here and I like it all right so
when okay let’s talk about when real quick so when is when when when when
should they sign up okay when should they sign up okay and that’s the
question that you need to answer with everything else that I said earlier okay
it needs to be now okay it needs to be now it needs to be now now now now now
or o’clock all right and if the answer is not now then you gotta have systems
in place to answer that question now here’s know what I’m gonna tell you
about now okay and how I want you to handle now in your business is this okay
the timing is not always right for your prospect either a seller or a buyer but
the timing is always right for you and your business that means when they’re
ready your present even if you’re in the middle of sleeping even if it’s 1:00
p.m. sorry 1:00 a.m. in the middle the night
and your buyer is watching a computer and get ready to sign up they have to be
able to sign up okay they have to be able to sign up they
have to be able to leave you a message if they’re that much of a dinosaur they
have to be able to leave you a voicemail a text message or something like that
but why would somebody decide at 1:00 a.m. a motivated seller to do business
with you the only reason is because you have a solid and on a very strong
pipeline okay and you have literally you have agents all over the place what I
mean by agent doesn’t have to be human beings by the way it could be videos
like this think about it all right now right this vide this particular YouTube
channel right now has about 8:20 I think a 20 something like that you see a 20 I
lost count about over 800 subscribers right and and
many of them could be watching this video
late into the middle night well I’m fast asleep sorry I’m snoring my life away
right they could watch a video and decide that they want to dig in a little
bit deeper and do some more business with me you can do the same thing from a
cellar standpoint in your business and from a buyer standpoint okay the
technology of today allows you to do that so the only when when should people
sign up and the digital age should be now okay and I’m gonna give you another
scenario where a customer may ask you can I call you in two weeks time can I
sign up next week and stuff like that oh that you know that could be a little
bit tempting because you don’t want to be pushy right but the only time where
you are pushy or you come off as pushy is when you don’t have options in life
right that’s the only time when you come off as you like your little pushy
because you don’t have options when you don’t have options your prospects that
that that girl across the room they can feel it they know that you don’t have
any other choice right and they can feel that you’re desperate right and and of
course they’re gonna keep postponing the idea of of being with you or doing
business with you or collaborating with you they’re gonna keep postponing that
into the future right that means never that means generally you may get
friendzone forever right because there’s no urgency of now right there’s no
urgency of now so the only time for people to do business with you is now
well but does that mean in reality that everybody’s ready to do business right
now know what I’m trying to tell you is that you need to build your business
around assist around systems that allow people to be able to decide when the
timing is right and here’s the thing when you have a business module the
business module where people can forget about you right where people don’t see
you like if you notice you probably see me everywhere like all day long this is
the first time I’m coming to the computer to do live right now today this
is my p.m. right now on August 25th of 2018 but you’re probably watching this
in 2025 right because I’m everywhere everywhere how many presence is part of
the formula you need to add to your business you need to be everywhere
not physically but by leveraging technology okay
if you’re building business in this time and age and you’re not leveraging
technology to make sure you’re everywhere so people can do business
with you in their own now then you’re missing a point but here’s how you’re
gonna make people even decide as fast as possible as fast as possible to do
business with you because they see you everywhere it just makes sense remember
they they found you because something was aligning in their life with your
message at some point right so somebody found your message about we buy houses
at some point right and they decided that I know I’m not selling right now
how do you build or structure your business around a place where they can
continue to get followers okay that’s by making sure you have a follow
up system not follow us I mean follow up okay that by making sure you build your
business with a follow up system with thought of follow-up in mind okay every
time you spend a dime on marketing you need to make sure that that one dollar
that one dime sorry that ten cents goes as far as possible into the future as
possible okay that means you need to spend it like a leaving money like you
leaving marketing dollars right a lot of people would create exposure the send
letter so and you send letters and you tell people on the on the letters you
send letters to pre foreclosures right these are motivated hopefully motivated
sellers right and the only the only option in the letter is that they should
call you if they want to sell their house but they’re gonna take your letter
on an average more than average ninety-nine percent of the time they’re
gonna take your letter and drop it in the garbage right he’s gonna go into
garbage because they received a pile of letter like this from everybody else
just like you right and and that goes in the garbage right and you know what just
happened you just lost money okay there was no
set when you create a lab marketing message when you created that piece of
marketing there was no sense of follow up in it right you were just trying to
make a killer in that one time and then in most cases like I said your money is
going in the garbage so how do you put into that business model in a way that
you can build on top of it right the same thing goes with the buyer side to
what I’m going to tell you right now the way to do that is you need the primary
your primary objective when you market or you spend money or time on marketing
should be to build your list that’s it okay I’ve said this and I
cannot over preach this you gotta build your list because when you build your
list your primary objective when you’re reading reaching out to people in
marketing getting traffic you get traffic you’re marketing you’re getting
your message out there the primary objective is not that this
you buy from you the primary objective is that you should
build your list because then you can we reach out to them even more so any time
I tell you here to subscribe to my channel you I’m building my list okay
because then my message continue to reach out to you and it’s win-win
because you get the message you want and I build my followers as well and for
every time somebody subscribe on this channel there’s a way the algorithm
spread the message even further okay so I want you to think of that in your
anger when you’re putting your business plan together list building is core
objective for every marketing okay alright that’s the solution to the
question when when should people sign up with you when you want people sign up
with you is now okay and how do you create the ton of nouse
because there’s no such thing as yesterday is an illusion that’s just an
illusion in your head there was no yesterday there’s no
tomorrow that’s again illusion right we hope for it right we hope we’re here
tomorrow but the only thing that matters is now right and that mark that now
continue to become now so the future becomes a new now right how do you
position your business that is just evergreen across time time across time
like that how do you do that and that’s by building a list ok that’s by making
sure that the objective primary objective from every marketing pieces
that you send out there is that it transcends beyond even the time and now
and it creates a new now and a new now and a new now so because of that you
will see me talk about creating content a lot you will see me talk about
building your list a lot you’re gonna see me doing it so I need you to
understand that content creation and list building at some point you gotta be
ready for that so you can build your list you can build your followers and
those followers you may say but this wasn’t ready to sell right now how
they’re gonna be a follower for me because they can refer other people if
you serve them properly ok because Rev roll is still key because the
stuff marketing to get references literally free but you gotta put a fire
behind it first right you gotta put some kind of fire behind this for so that’s
the idea of when when we’re talking about this when should people sign up it
should be right now and you need to communicate that in every single day
like for example when should you subscribe to my channel it should be now
okay there’s no tomorrow okay because you may never see these videos ever
again because life happens constantly happens
that if you know you want to see more and more stuff like this you subscribe
now because there’s no tomorrow how do you get people to sign up now in your
business right well some people who said what if what if they don’t have the
money now like depending on your business model right
that’s because money was an obstacle that’s because the value that you’re
offering is not strong enough because really money is never never easy we’re
gonna talk about where here in a second money is never a reason why people don’t
sign up with you is because the value that they’re that they’re assigning to
the offer the worth that you’re bringing to the table is not strong enough yet
okay if that’s not strong enough then they’re gonna struggle with you know the
exchange of their money for your services is always gonna be a question
in their head that’s because the why the what they’re not strong enough okay
they’re not strong enough so if they’re strong enough then the assets to win is
always gonna be now and sometimes when it’s gonna be strong enough is gonna be
later some people say is on an average people need to be exposed seven times
seven exposures to your business before they make a decision to do business with
you it’s that’s science by the way the heart and a science it’s not always
seven it could be plus minus 2 plus minus five years I’ve seen people that
have been on my list for five years before they ever sign up that’s a fact
I’ve seen people to sign up immediately and then everything in between so it’s
not always a science but is the idea that you understand that the timing may
not always be right for your prospect but it’s always right for you it’s your
responsibility as an entrepreneur to build your business to be respectful of
that to understand that when that person is ready aim is now you’re ready and
then you build your business create content list building content out there
agents ton of content agent articles videos all
over the place that that makes people say I I need to sign up right now okay
so that’s all about we’re when it’s very similar to where okay where should they
sign up okay again in the technology age before
before now I’ll be like I need to come down to wherever you are to sign up I
can only do business locally right but you can sign up right now I’m in Ohio
right now okay I was last night in Jersey right
anywhere anywhere is right here right now by this computer right now so for
example motivated seller is ready to sign up you spoke to them on the phone
you could even set up something like this and say hey we could talk on the
phone about the issue I was that can we get online and I mean online meeting
tomorrow about your property and you get online you could be that savvy with
technology right it’s very easy just Google Hangouts you could Google Google
hangout to learn how to use it right or you could go down there if you’re still
comfortable you don’t have to do that I’m just telling you there’s all types
of possibility but do the we’re is right here okay right here
so right here may not be you’re not here physically right now you need to go if
you’re dealing with a motivated seller and their home right now you need to get
off your butt and go as long as you don’t have something else that’s making
you money that’s going on right now you could go to the property right now said
I’m coming back be there in 20 minutes so we can talk about this and when you
get there what’s the question tell me the story what’s going on tell
me a story about the property that’s really just like that not sure don’t do
that’s obvious I just give you a script but it’s late it’s like it’s like it’s
like I’m looking for a word I’m looking for its lay back okay what’s going on
with the property tell me more about the property oh wow taught me so so three
years ago so you stopped paying me like six months ago so tell me why did you
stop him in that way you need to write that down
right right and like that right but we’re talking about the weird ooh we’re
needs to be right here and if you’re not right there then to get your bought and
get it there now sometimes now I’m hearing this going on a lot right now
there’s something called do cosign Doku sign you get people signing your
document online you could say I’m about to send you a double sign I’m about to
send you all the documents you need to sign it online you set up with DocuSign
calm I don’t know what their fees are right
because I’m not using that right now but I’m just telling you I just started
hearing that over the past two weeks people are getting their documents
contracts authorized to release sign on the internet okay
why because speed speed success loves speed and if you’re not moving fast
enough you’re probably gonna lose and what is
fast enough as fast as you can okay don’t don’t compete with everybody else
was as fast as you can if you notice there’s a new way to for you to for you
as a person as an individual to go faster don’t shy away from it okay – I
wait for me go a little faster because again success lost speed especially in
the 21st century everybody wants it easy faster simpler
right now right now right so if you’re not moving fast enough chance that you
increase the chances of somebody else getting to that deal before you got
there so what again what is the we’re right
here right now okay right here right now okay somebody right now was trying to
fax me some contracts yesterday before I possibly shot still in Linden New Jersey
the day about twenty three pages came in all black and he went back there they
were trying to charge him like fifty three dollars he said can i express mail
this to you I said yeah Express Mail it to him to me and then I give him the
address to my hotel room here in Rio and he’s sending it to me so probably in the
next 48 hours I’ll get those documents and we can get started on it right so
again our speed right speed as fast as possible as humanly possible does not me
does not mean you’re competing with other people you need to respect speed
you need to respect the value of time in any of this stuff so and that’s where
the we’re and the wind comes and see when it’s about time right we’re it’s
also about like right here right now we’re gonna do it right now and there’s
no excuse why it can be right now there’s no excuse like if you bought a
car right now today they can deliver to you in your house you could buy a car
that could customize it over the next one week and they can deliver it to your
house that’s crazy right it’s doable right right now my baggage is are my
baggage which United who was late because they took me to DC or some crazy
flight or transfer today right but they’re gonna deliver it to me in the
next few they’re gonna deliver that baggage to me
in fact they may knock on my door before before we get done here in a few minutes
right but I know it’s part gonna be after 10:00 right but you get the point
speed right United has now structure in place as opposed to back in the days you
gotta go back to do to the airport not they understand that we can’t afford to
lose our customers whatever we gotta do to get to where our customers are okay
I’m in Akron Ohio it’s about I don’t know 45 minutes from Cleveland where the
airport is but it still volunteered to get the baggage to me so what is the
we’re the question is wherever it takes to be now right here right now okay if
that means carrying yourself down there that’s what you got to do okay so you
may say are we’re in a business should be our office this is the problem that
people have right it should be our office I should have a p.o box peal box
is cool and cute it’s $30 a month or something like that but it’s not about
that nobody cares about that anymore that’s why for a while commercial
buildings are empty because everybody does remove jobs all over the page you
can take up a remote project you can take up a remote job and just work as
productive as you can be from home there’s a ton of jobs that you can take
from home right now unlike back any days you have to show up to the cubicles
right so this zero excuses but I’m telling you that the weir is wherever
you are in this time and digital age is wherever you are is not about having an
office or happy of having a fancy office somewhere so people can see that you’re
bigger than so we can see that you’re bigger than what you are it’s not about
that anymore and that that stuff is not it’s not really getting anybody anymore
everybody understand we’re in the digital age – where is right here right
now that’s where your business needs to be operating from and you need to put
that by the way into your business plan okay
the how how should people sign up okay you need to write that down for both
sides of your business okay how should she day she did get or should you walk
down there to the property with the authorization to release so you can talk
to the bank and they end the contract or should you have it mailed to them if
you’re too busy if you easier ways you have that means you
should have acquisition managers that can take it down there or would you like
to do DocuSign like I just said get people signing their contract on the
internet you can do that some people say why would I want to sign for a whole
house on the internet because they’re motivated you should only be dealing
with motivated sellers period for EM Blanc if a person does not need to get
rid of their property as of yesterday you should not be having conversations
with them you should be like keeping my number as soon as you need to get rid of
that property I’m the guy to buy it from you will close in five to seven days and
you move on to the next prospect and fill up your and get busy with filling
up your pipeline okay that’s how you should be okay so the how they should be
signing up how you should be serving these people is what we’re talking about
right now really signing up is sign up and the how of your marketing obviously
is something you need to also write down how you gonna market are you gonna do
direct mailing are you gonna do our voiceless ringtones are you gonna be
cold calling you need to figure that out that all that stuff is gonna be based on
your budget and how much time is really really bad to between how much time and
how much money you have okay I just understand that as you get more busier
and use your time become much more valuable you can pay for other people to
do the activities you don’t want to do right and that means the house can
evolve over time you need to understand that the house can be dynamic obviously
especially in this technology age right now as far as on the buyers side let’s
talk about the house now this is the part I think you should focus on
and again you can go and watch the last video which is how to get started
flipping houses all that just search that on YouTube or how to get how to get
started flipping houses and I talk about that a lot
okay buyers list the house is build a list of buyers okay find something I
want to tell you what that is okay give what would buyer want to know okay
before they purchase a property what we did like to know what are the different
things they would like to know for me I think they would like to know how to
walk out a mass so that they don’t get into trouble too many people have bought
homes in the past 15 to 20 years that they really can’t afford because they
don’t know how to calculate the math starting from cost of acquisition
purchase price all the way down to closing cost to ROI the difference
between cash on cash return on investment
what is a RV is a RV always applicable right I think people not knowing the
differences with between all those things and being able to explain that to
them is valuable okay so I put that into a book that are called New Jersey real
estate secrets and that’s what I give away in exchange for their contact
information essentially phone number and email addresses okay and when I do that
I’m building my list of buyers what do I do with the list of buyers every time I
have a property or a partner has a property I will send it to them and
that’s how I make my money by having that list okay and that’s what I focus
on when it comes to the majority of my real estate wholesaling business now
some people say oh but you should also find a motivated sellers I do find a
motivated sellers I’m just telling you that I create a lot more volume by
having a list of buyers and pre-qualifying them and giving them the
education that they need to buy a right not only that I’m also building trust in
the marketplace because I’m not just drawing straw buyers through a property
just so I can eat off of equity I’m actually pulling people into properties
where they can build wealth over time so if you can be that person that can
educate people with simple reports you can put out a simple seven page report
on this okay you give that an exchange for email addresses you set that up
online that’s something we teach extensively in the book Empire lifestyle
secrets on how to do that you can download that at my Empire Pro by the
way you can download that from my Empire flow you can see that on the screen
right now okay my Empire pro calm you download that and I tell you all the
time that again your primary job we’re talking about the five points below
right now which you can see the details on the previous video that I did what is
wholesale house flipping a lot you can google that you can write that down
right now what is house what is wholesale house flipping okay and you
put my name and you google that that video will come up right and I explained
that in details from number one to five really you’re responsible to find deals
on the put them on the contract and you need in built equity in your selling
them but your primary job is marketer and I told you earlier that this
building needs to be at the core of all of this okay list building okay let’s
building especially of buyers okay because already this existing list of
out there that you can start marketing to and you can build a list of your
sellers maybe they can refile people through you in the future or after
somebody sell you a property you can transfer them to your buyers list
because they can potentially buy from you in the future or they can refer
somebody else with the buyer to you in the future by the way some of your
sellers if you’re a really good wholesaler
some of yourself some of your sellers are gonna end up becoming buyers a few
years down down the line because they know they can buy a discount from you
okay and I’ve had that scenario multiple times in my business where somebody few
years down the line they became a buyer in my business right because they know
that I was able to help them get rid of a property but that property became a
discounted property for somebody else it was a win-win-win scenario but because
of the credit that was shot because maybe they were late on payments and
stuff they had to wait two three years but people stay in touch people continue
to receive follow-up information from you or they refer other people to your
business and that’s why list building must be at the very core of the how of
how you build this business so if I was gonna write anything if I
was gonna write just two words if I had space for only two words in front of my
house that would be list building okay that’ll
be list building okay so now the rest of the how you’re gonna
get people signed up again how you’re gonna sign people up I that’s what I
just explained and you can go over this video again until the mix ends take some
notes and then structure it maybe create like a cascaded version of this and then
structure the points that I make on that each one but you can notice right now
that they are all kind of inter woman now number seven is the how much is why
I think this is one of the business sorry one of the best business model
ever okay it literally cost free costs $0 on every part right you as a house
flipper the seller you don’t you don’t charge them nothing to do your services
to help them out you help them get rid of the house they don’t pay you nothing
remember that you’re helping them get rid of the house they’re not giving the
house to you that was not an asset anymore they were motivated sellers
there was distressed properties or was distressed ownership right and
they needed to get rid of that house and you help them you help them get rid of
that house you’re bringing value to the table and you didn’t have to charge them
a dime all right that’s why I think that’s one that’s one
half of the reason why I think this is the best business ever okay now let’s
talk about the buyers you’re serving the buyers – right you’re giving your
getting them this discounted houses right and you didn’t have to charge them
a dime either because most of the houses you’re gonna be picking up are probably
investment properties and discounted properties in fact you’re giving them
equity they’re getting equity for you getting these houses for them on the
mouth of the market off-market deals because you understand marketing because
you understand list building right and you’re getting this house over to them I
mean this is a very simple process okay a gistic setting it up that’s really
what you need you learn how to set it up once you set it up I become a part of
who you are it becomes a part of your business model you can absolutely apply
the same business model to any type of business in the world it’s all about
list building okay everybody you’re on everybody’s list when you wake up every
day you get how many emails and your inbox you get a minimum 20 40 emails in
your inbox when you go to your email every time why because this building is
at the core of the success of any type of business today because it’s
essentially free marketing once somebody is on your list and they’re subscribed
to your list you market to them for free and it’s really now your responsibility
to find out how you can serve them in exchange for revenue in exchange for
making money right but the beauty about this house flipping business is that
you’re not charging people up front the money does you’re making that everybody
is making is coming from equity the kind of equity that comes with the real
estate business real estate is the best thing ever you know why because we all
have to continue to pay rent all of us right the worst thing that can happen to
any human being is being homeless and we know and we keep a job
we work hard because we gotta keep a roof over our heads all of us right
even after we finish paying the mortgages guess what you still gotta pay
taxes and if you don’t pay taxes guess what happens okay the Linden property I
was telling you about because the city is about to foreclose
because of taxes she’s in she bought the house like in the 1964 something like
that brand-new and it’s City and she’s older and the city’s about to foreclose
on the property because she’s only in taxes they don’t care they’re foreclosed
because you always have to pay rent in a developed country and they develop
anywhere because you pay taxes taxes is forever and ever and ever
right Soho but that’s the beauty about real estate because the money comes from
there you’re able to help people get rid of this liabilities they become an asset
for somebody else and your business is an asset because you understand list
building so if you want to learn more about list building we will then then
you know where to go my empire procom is where you want to go you want to
download Empire lifestyle secrets it’s absolutely free ok yeah and then if you
are endowed enough I would go all the way inside because I do have some other
special offers for you on the inside of it ok let’s see here
yeah I do have some other special offers for you on the inside you can click the
link on the insula on the description area ok and it take you to this page
right here as if you’re brand new here you want to download this book ok now if
you’re already here I will send you an email if you already have a copy of this
book and and you want to go a little bit further then you know what you do just
open one of my emails tomorrow ok open one of my emails tomorrow and take it
from there but my Empire pro comics where you want to be you want to
download this book it’s absolutely free ok and that’s where we’re gonna dive
into details on how to build your list of buyers ok I was saying something
earlier okay we’re almost done right now ok
I was saying something earlier and what I was saying is that you want to find
out where there’s a gap in the business in the business of house flipping what I
see when I go to the local real estate meetings what I see what I noticed in
most cases is that people are trying to be everybody else ok they also want to
market and there’s a big loop this big loophole in the business model and
that’s the fact that even though gurus that you’re following to those meetings
they don’t have all the buyers that they want ok
of them don’t have all the bias that they want and some of them have some
cash buyers they have buyers that want to buy with hard money loans and they’re
looking to buy at 65% discount but there’s although there are other people
on social media on Facebook on Twitter on Instagram that will happily buy a
property at 80 85 % okay of the purchase price to the value right and there’s
still a discount for them to get to pay for their closing cost they get to put
in some work into the property and they get to fix a property and it could
become their dream home there are a ton of people out here like
that and what I want to show you is how to build a list of people like that okay
using Internet traffic learn how to drive traffic online and building your
list and by the way you can do target it to your local area you can absolutely do
target all of this it could be just the area you want to cover you don’t have to
do the whole country or the whole world and if you want to do the whole world
too you can actually do that but I want you to understand that the best thing
you can do for your business is to understand this building okay and that’s
what I cover extensively in Empire lifestyle secrets so if you’re brand new
here that’s the first step okay once you download the book you automatically have
instant access to a course a seven-day course called the smart business empire
so what I’m sharing with you here is essentially smart house flipping
business okay and the smart business empire will tell you in about seven
videos short video straight to the point our nice foot together presentation on
how on how to apply this to your particular type of business okay so but
same same process ww my empire procom if you’re looking
for a list of motivated sellers in your area looking for pre foreclosures and
things like that you should check out red X and that you can find out at my
Empire phu kham slash red X so that’s what I have for you on this episode
hopefully you like what you’ve seen so far give me a thumbs up or share this
video with people you know if you can’t think of anybody just click share button
and share to your social media wall your comments you’ll like your contribution
your questions put that in the comment box below I love to connect with you we
love it absolutely but yeah hopefully you’ve been enlightened and educated and
I’ll see you on the nest one and peace

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