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Here’s what’s in your bottled water (Marketplace)

Here’s what’s in your bottled water (Marketplace)


[♪♪] David:This
is your
Marketplace.What’s lurking
in your bottled water?
Man: Yeah, I see something–
one right in there. David:Five top brands
under the microscope.
[ ♪♪ ] David:We’ve got 20 per cent of
all the world’s freshwater
just in this country.[ ♪♪ ] David:But we
spend over a billion
every year on
the bottled kind.
[ ♪♪ ] David:So we’re going
shopping in four cities
across Canada to test what
exactly we’re drinking.
[ ♪♪ ] David: Thank you. Can I ask you a quick
question forCBC?It’s about bottled water.It’s about bottled water.It’s about bottled water.And we’re asking why do
we drink so much of it.
I’ll take a bottle of
water to work with me. A bottle of water, it’s
more convenient when I go out or I go to church. I love the taste of it. It has magnesium. I like to drink this
one because I think this one is the safer water
than the tap water. David: You think this is
safer than the tap water? That’s what I think, yes. I don’t ever drink tap water. David: You don’t ever drink
tap water? – No.
– David: Never ever ever? Never, ever, ever. David: Do you think
this is cleaner than what comes out of the
tap at your house? Yeah, I would think so. David:But how pure is it?We’re going to find out.[ ♪♪ ] David:While I’m in Toronto
picking up some leading brands,
colleagues are doing
the same in Vancouver,
Calgary, and Montreal.These are the top
sellers in Canada,
bottled in places like
Aberfoyle, Ontario,
and Hope, B.C., springing
from municipal water sources
in Vancouver, Peel,
and Montreal.
And fromCoca Colaplants
in Calgary and Brampton.
Some of it comes from the foot
of the Laurentians and remote
streams in western Quebec.It’s all ending up here at
McGill University at a lab that
specializes in water
quality protection.
Nathalie Tufenkji and her
team are going to try to figure
out if bottled water is as
pure as the marketing suggests.
David: So we’ve brought you
bottles of water from different places across the
country, different brands. How long does it take to
actually do all that testing? It’s definitely going
to take us several weeks. We’re going to add a
dye to each bottle.We’re going to filter that
water and then we’re gonna look
at it under the microscope.David:We have asked them
to look for any signs
of plastic contamination.Especially microplastics,
small pieces of plastic debris
in our environment,
all there because of all of us,
like when we wash our clothes
and they shed plastic fibres.
The daily wear and
tear from our tires,
the break down of
bottles and bags,
trillions of tiny particles
causing some very big worries.
[ ♪♪ ] Pretty cool, hey? David:Cool looking.But this sculpture at
Toronto’s Union Station
puts things into perspective.It’s made up of 12,000 bottles,
the same amount thrown out
every four minutes
in Ontario alone.
Much of it ends up in
the world’s waters.
In 30 years, they say, there
will be more plastics
in the ocean than fish.[ ♪♪ ] [ Crowd Noise ] There’s a shark! Whoa! David:Kids are learning
about our impact on marine life
here at Ripley’s Aquarium
in downtown Toronto.
Child:Look at those two sharks!David:It’s an amazing
setting to underscore
what’s at stake.[ Crowd Noise ] It’s actually really
bad for animals. Does anyone know what that is? – Plastic.
– That’s right. Plastic is the most
dangerous form of litter. David:They hear how plastic
could be making its way
through the food chain.Remember, who eats fish? We eat fish. Do you think the fish we
eat have plastic in them? David:Makes you wonder,
what about the water we drink?
[ ♪♪ ] David:I catch up with
Ripley’s diving
team to hear more.I haven’t been
diving in a few years. – It will all come back to me.
– It’s been a while. David:They have experienced
first-hand the threats
plastics pose in the wild.Have you ever seen
plastics in the water? I have. Unfortunately, even in the most
remote places that you think you’re far away from all the
lands, of all the populations, you will still find
plastic, unfortunately. [ ♪♪ ] [ ♪♪ ] David:Are we really ready to
trade all this for convenience?
We’re buying more bottled
water than ever before.
How did we get so
supersized on plastic?
So plasticized.[ ♪♪ ] David:To find out, I’m
hitting the bottled water aisle
with Allison Hunt.So you have done every
kind of marketing for every kind of
product, seemingly? Every– every aisle of
the store. David: Every aisle
of the store? Every aisle, yeah. David:She’s a consumer
researcher and former
advertising exec who helped
launch bottled water
into Canada in the ’80s.David: Now that you’ve done
that, what do you think of it? I think if we knew then what
we know know we wouldn’t have been as excited to
work on the product. David: Now, what
does that mean? Well, now we’re in
a different climate. I don’t think bottled
water today would be launched. I can’t imagine the meeting. They would be like, what if
we put tap water in bottles. David:The rise of bottled
water can be traced to the late
’70s and this ad
campaign for Perrier.
Man:Deep below the plains of
southern France in a–
David:Perrier spent millions
convincing us its bottles were
not only filled with purity,
but sophistication and class.
Man:–and therefore
more quenching.
David:Allison Hunt’s
team took a similar path.
The campaign that was
launching the bottled water brand was about purity. Once that was established,
then it was to make it a badge product that you looked
kind of cool drinking. Really no one was
drinking bottled water. And so the second campaign was
about just putting the bottles in situations with interesting
looking people who just so happened to have a
bottle of water with them. David:Big water is still
pushing the purity angle
in TV commercials and
on social media.
[ ♪♪ ] David:And on
their own labels.
They pay big bucks to
get those front
and centre in convenient
places.
Funny thing is,
in some cases, the water we buy
practically is tap. Dasani, for instance,
acknowledges it uses local water supplies, while Aquafina’s
label says public water sources. It’s then filtered to
become ‘the taste of purity.’ While their profits are sure
pure because we regularly pay dollars for something that
costs them pennies to produce. It’s been called the
marketing trick of the century. Would you agree with that? Well, in a way, yes,
because it could come out of your tap and you
could put it in a bottle. But you pay really
high margins on it. David: You know, on some
level, it doesn’t seem rational. – Who said people are rational?
– David: Yeah. Marketing serves to
rationalize behaviours. David: To give you the sense
this is a good idea. This is what you should do. Yeah, or you– This is a weird sentence, but,
you shouldn’t not do it. David: You shouldn’t
not do it. Right, it’s like, why not? Water’s good for you. That’s the paradox
of bottled water is that, what’s in the bottle is so good
for you and the package it comes in is so bad for
the environment. [ ♪♪ ] David:We’re at
McGill University in Montreal
where they’re testing top
brands of bottled water.
Nathalie Tufenkji and her team
have been searching
for signs
of microplastics.
A special dye is
mixed into the water,
then carefully filtered.The aim is to catch any
foreign particles like plastic.
[ ♪♪ ] David:From there,
a microscope and some
CSI-type equipment try to
pinpoint the particles.
You should be able to
see some particles by eye. David: Oh, yeah, yeah. I see someone
right in there. Yeah, and there’s
another one there. [ ♪♪ ] David:And finally, using
liquid nitrogen and a plastic
detection machine, they
analyse the particles.
That little tip there is
going to be right on top of the particle. David: It’s going to
touch the particle? Yes. David: And then it can
tell you what it is? Exactly. David:A waveform is created,
which is then matched
to known plastics.The verdict?This graph of this particle
shows us these three peaks which are very characteristic of
polyethylene terephthalate which is the material of
the plastic bottle. – David: PET?
– PET. David: We asked you to
look to see if there are plastics or particles
in this water. What did you find? So what we were able
to show is that of the 50 bottles that
we tested, 30 of them, we were able to identify that
there was plastic. David: The majority of them?The top chart shows
particles above 100 microns.
How big is that? 100 microns is about the
size, the width of a human hair. David: So it’s pretty small.But big enough to identify
many of the particles.
We know that there are
different types of plastics. So, for example, we found
rayon, which is a material used in clothing. And we found polyethylene which
is a material used for making plastic bottles or caps. David:Surprisingly, they
even found plastic in
the glass bottles they tested. This company sells water in both
bottles in plastic and glass. Exactly. David: And it still got
plastic in the glass one… Exactly. David: ..although in
lower levels. Yeah, it could be coming
from the source. It could be coming in
the bottling process itself, maybe from the air. [ ♪♪ ] David:The question of how
particles get into bottled
water is just
one of many mysteries
surrounding this story.For instance, the bottom chart
shows even tinier particles
below 100 microns.And there are many more
of them in every bottle.
But why?
And what are they?
Yeah, these super tiny ones,
I mean, 2,250 in one bottle. 1,100 in another. Do we know if any
of them are plastic? So, we were able to show
using a very specialized technique that some of these
particles are, in fact, plastic. We don’t know how many of them. We can indeed say now that some
of these particles are plastic. David:It’s preliminary but
tiny plastic particles are
in at least one of the bottles.Bigger plastics in 30 of them.As for all the other
particles they found…
If they’re not plastics,
then what could they be? Well, there could be organic
matter that’s present in the source water. It could be dust that
potentially gets into the bottle because dust would contain
different organic components. David: All of the five brands
that we tested sent written statements stressing how
seriously they take food safety, quality control, and filtration. Most of them acknowledge that
microplastics are everywhere now and say they want to be
part of the solution.Bottom line, they say,
their water is safe.
If microplastics
are everywhere,
including bottled water,
it begs the question,
what could that be doing to us?For answers, we’re at the
University of Toronto
inside a lab run by
Chelsea Rochman.
We humans are living in this
big experience right now. David:She’s an ecologist who
researches plastic pollution.
More often than
not, microplastics.
Where are we seeing them?Started out in the
middle of the ocean. Now we see them in
lakes, in rivers, in bays. We see them in our seafood. We see them in animals at every
level of the food chain. David: Should we, as humans,
be concerned? So for human health we really
don’t know. The theory is that this is
dependent on size. If a particle is less than 150
micron, evidence suggests that they might leave our
gut and head into different organs, different
parts of our body. David: And we are seeing
particles of that size. When we have fed
microplastics to animals, we have found things like liver
toxicity, so the beginning of tumour promotion, in the
liver of a fish that’s been exposed to microplastics
for two months. But, when it comes to
humans, we just don’t know. David:Rochman says much
more study is needed and soon.
For me, it’s something
showing us that the mismanagement of our waste
and our large use of materials is coming back to haunt us in
our own food and on our own dinner plates so hopefully
that’s enough for people to listen, to have some
sort of wake up call, to rethink the materials
that we use and rethink our waste
management system. [ ♪♪ ] David:Back at
Ripley’s Aquarium where
bottled water is never sold,
school kids take
a lunch break, and drink
only from refillables.
You have a
plastic water bottle?
Who has a reusable one? You have got a
reusable one there. What’s good about
a reusable bottle? Just say it. You don’t have to– it won’t
go in the water. It’s not made of oil. It’s not made of oil. You can reuse it. David: You can reuse it? – You don’t just throw it away?
– Just wash it! David: What do you think
we can do about all of these plastics that are in our world? Yeah, go ahead. We could remake
them into reusable stuff. David: Yeah, we can try to
recycle them. What else? Don’t use so much plastic
bags and start using containers. David: There you go.
Maybe that’s the key. Maybe the key is just
use less plastic or try to use as little as possible. Right?We all hear that.And now know we’re even
drinking plastic from plastic.
The kids have stopped.Maybe it’s time for the rest of
us to take a lesson from them.
[ ♪♪ ] In a world where it’s getting
tougher to tell the difference between a real deal
and a real scam… These companies are scammers.Where it feels like
big business is against us.
[ Crowd Noise ] A world full of
terms and conditions. The debt just keeps on piling
on and it’s very dangerous. We got you. We’re going to
pay them a visit. Ask in person. Are you ripping people off? Don’t you think you’re
breaking the trust of your clients? And we’re digging deep,
getting you results. Some of these dealers
can be real sharks. Information from
that, I walked in there. Boom, boom, boom, resolved. As a kid I grew up
watchingCBC“Marketplace.” Saw your episode
on Fast Fashion. And as an adult,
I never miss an episode. I just wanna thank you for
the work that you do. Thanks very much
“Marketplace.” Thank you so
much “Marketplace.”You like us.But what do you think we
should investigate next?
The price of cellphones. More on the insurance. Insurance. The scams at the mechanics.Send us your emails,
your tweets,
find us onFacebook.We want to hear from you.This is my “Marketplace.” This is my “Marketplace.” This is my “Marketplace.” [ ♪♪ ]

Comments (100)

  1. But the most important question hasn't been answered. Is tap water safer to drink?

  2. I drink tap and add seaweed and baking soda and colonial silver

  3. 8:20 "Who said people are rational? Marketing is about rationalizing behavior" Marriage. Who would get married in this day and age? But hey…Diamonds are forever.

  4. And what about tap water? You are suggesting the "evil" aspects of bottled water, yet completely ignore the obvious alternative, which is tap water. Talk about a one sided argument! As a scientist, you fail.

  5. No one seems to care that the Canadian and U.S. governments have been hijacked by the Zi0nist NWO who fully intends on exterminating most of us anyway in a few short years.

  6. Why do they always bring in dopey kids. They dont know anything. But than again Most adults are nor more intelligent than your average teenager these days.

  7. If there's more plastic than fish in the ocean in 30 years we probably won't exist by then

  8. Well how long do I have to watch to find out what is in bottle water ?

  9. What happened to recycling!!!!!!

  10. It's not a mystery. The bottles still have micro plastic from when they were made and also the bottle degrade into the waters. Bps

  11. Elon musk can’t save the planet alone we all need to work together but politicians and executives make it difficult

  12. So what makes us think that there's no plastic particles in a reusable water bottle?

  13. Impose a clean up tax on producers and users..say 20 dollars a case..see what happens!

  14. So I guess all the bottles that are supposed to go to recycling instead get counted as 'trash' for statistical purposes?

  15. I would think that this analysis would be more effective if the control was tap water but they're only showing the bottled water they aren't also testing the tap at the same time

  16. i believe we should rethink the recycle chain and instead of "reduce,reuse, recycle" we should also use the word "refuse" if we refuse to buy certain products that are packaged in material that can be harmful to the environment, we then can get the company's that produce those products to change their packaging to more environmentally friendly materials. Just a thought, nothing more, nothing less.

  17. Hi and Welcome. you have better have a good reason to say that plastic is in your Botted water/ when it comes frome the mountains and through Rocks pools. I have drank water from Buxston and found to be pure fresh water and you would never find plastic on land that consumes water from the valley to the hills fresh waterseeps through the rocks on land where no water can br touched by plastic. it is either a coverup or we have been corrupted by those who bottle our water in order to make money. I would like an investagation on this case and hope those who are Breaching the acts on Bottled water will be pay the cost of those who drink their contaminated water

  18. I drink rain water. Good make sure u stain out the bird poot

  19. Why would drinking water have to be cool? Marketing paradox

  20. I agree – definitely appreciate some HONESTY … we need that here in the USA desperately

  21. Evian water tastes like pool water 💧

  22. People don't realize that their paying for their own water. What these companies are doing is sucking water from our lakes, and selling back to you. Now I understand that their adding a mind-altering drug to the water, they say to help the brain be subdued. Also China, has a hand into these manufacturers who produce bottle water. There is an hour long episode featuring Jesse Ventura, on YouTube, regarding bottle water, and where the companies are getting it from, it's something every person should be aware of.

  23. Ban the bottles now!!! And make corporations accountable.

  24. We consume 5 grams of plastic a week.

  25. WHY IS IT THAT LED IS IN WATER IN ONLY THE BLACK AND BROWN NEIGHBORHOODS NEVER IN RICH NEIGHBORHOODS OR ONLY WHITE NEIGHBORHOODS IN DETROIT THE MAYOR SAID SEND THE GOOD WATER TO THE WHITE NEIGHBORHOODS AND SEND THE BAD WATER IN ONLY THE BLACK AND BROWN NEIGHBORHOODS AND NOBODY IS IN JAIL.

  26. Not extensive enough

  27. Water tastes so weird in Canada. In New York, the tap water is the best

  28. I'd like to know about the frequencies that surround us and go through us, poisons and toxins in our entire environment, hidden technologies, synthetic diseases, sodium fluoride, and…. white salt stripped of its minerals…and some other stuff

  29. to late 🙁 pacific ocean is dead and so are we

  30. Marketing is lieing to people to get them to spend their every last dollar. It's done in every product and service.

  31. Great teach the kids all fish has plastic in them.

  32. Television, schools, your parents, and mostly, Churches..

  33. If bottled water is supposedly “ filtered where does all the waste come from shame on corporate America/canada

  34. Okay so how much micro plastic is in tap water? Just a much I'm sure and not to add the other stuff…some cities you can't even drink the tap water…Ever heard of FLINT?? And let's not even talk about Mexico…bottled water is still much better tasting and safer option personally in my own opinion…Dasani it is!…of course you can filter your tap water

  35. The test on tap water should also be done. That's the alternative; is that better?

  36. What about soda in plastic bottles? Is soda better, with less plastic.

  37. Terima kasih videonya.. dari sekian banyak sarana investasi, yang terbaik saat ini menurut gw adalah Taxsia/Taxoyager.. gak percaya??  Emang gw pikirin mau percaya apa kagak.. hehehe biar gw jadi pionir investasi ini dan dapet profit sendiri.. googling aja bro kalo mau info lebih lanjut

  38. Where does all this plastic in our oceans come from.. it’s not India or Africa I’m sure.

    Side note: Fluoride is great for human consumption.. Or it’s not.

  39. Whats lurking in my tap water though???

  40. Organic heirloom plants won't grow in the poisoned soil anymore. Only Monsanto GMO that's engineered to grow in chemtrail particulate poisoned soil.
    We allow it.

  41. My great grandfather lived to be 99 . He died this past March . When asked what his secret to long life was he said , “I never drank bottled water.”

    Maybe he was on to something .

  42. Ahhh this is happening in CANADA not in America. There's crazy crap in our water.

  43. There should be water fountains in Porter John's and xxx magazines two to a stall In All public restrooms we need to conserve water and be more open to sexual activities in the public place especially parks get rid of the dog parks and install more porta johns

  44. If the bottle is too swishy that you can crumple it, it is bad. Don’t drink it. Get the glass or one that is thicker so the chemicals from the plastic don’t get in the water

  45. Yeah plastic in bottled water which the bottle is plastic. Duh 🙄
    Tap is just disgusting cause it tastes more metallic just like Nestle, Desani cause the ph is toxic.
    Tap from pipes I wouldn’t be surprised if it has mercury in the water.
    Also, if you reuse the bottled water, it can only last for a bit before you have to recycle again.
    I used this one bottled water and after I used it once I found fungal spores growing inside. It’s really nasty. I definitely had to throw it away. I tried to figure out how did a fungus get inside the bottle and I started checking all my bottles. It got to the point I switched brands. I use Fiji. Little thicker plastic but not so much metallic taste. And yes a little more expensive than the cheap brands like Nestle or Mountain fresh. It just those I end up having fungus growing inside the bottle which is not good.

  46. Tap water is extremely cheap. There are entire organizations that make sure your tap water is safe to drink, but bottled water companies put propaganda ''city water is bad''

  47. I only buy bottled water for my tiny betta fish tank.

  48. My cat 🐱 is licking her plastic fur coat.

  49. Good job. But I wish you had included the same tests for the tap water in those 5 major cities.

  50. The devil exposing the devil.
    What's the catch.

  51. I'm selling bottled air if anyone is interested just send me a message, it only cost $4 a bottle… 🙂

  52. But she still carries it?? Whatever

  53. Whatever
    Microscopic so what about everything inside if everything we eat or drink.

  54. Clickbait. I was hoping they'd test the water for neurotoxins like fluoride and chlorine and whatever else is in the water.

  55. Propaganda watch…. didn't mention waste byproducts like flouride and chlorine

  56. Look into the mysterious price per click with pay per click advertising.

  57. Come on honestly it's the businesses that's been putting everything in plastic I mean they triple and double plastic sometimes don't be blaming all of America when it's your own damn business are the main culprits of using plastic. Instead of putting it in glass like we used to then you can recycle glass better than any plastic

  58. You canadians. My wife pronounces “out” like “oat” too. But shes from okinawa 🤷🏻‍♂️

  59. I know it’s 2019 but who else was watching this while drinking a bottle of water 😂 I know I was and it’s making me go crazy now😂

  60. I suspect most Commercially Sold bottled water comes directly from the same municipal sources that supply our taps.

    I'm not wrong.

    It's just water… like from your faucet… LOL.

    Other factors or claims are certainly moot or subject to matters that can only affect in negative ways.

    Merchandising is the trade that capitalizes ignorance.

    Save the bottles… fill them with tap.

  61. Acrually in america we are only responsible for 2 percent of all wast of plastic and toxins in the water it is the orher counties wise up people we have allready put all the rules we could have its the other countries to blame

  62. Nothing good ever happens when you are tapped out.

  63. I filter my water at home with "Berky Filters" and I fill my own glass bottles.

  64. Buy in bulk stop buying single serving crap out of laziness people. Yes reusable bottles and water filters at home.

  65. The only safe way is to drink from an spring that was never touched or an aquifer.

  66. i hate ppl who say "shouldn't not do" like just say "you should do"

  67. yall think this is f'd up? youtube "how to make chocolate step by step" and look whats crawling all over the cocoa beans lol

  68. "Plastic in the Workplace is a problem when they're sitting on each side of your cubicle."

  69. All water has traces of fecal in it. 🤔😝🤓👶🧓🍾

  70. So what is the safest water to drink? We cant survive without water….

  71. Large or small amounts…glass or plastic containers this is unacceptable. The trust is bottled water is better than faucet water. Over many years of bottling the process should be down pat! Recycling should be scrutinized!

  72. 10:29results plastic in your water . Your welcome

  73. There’s marketing and then there is the fact that water fountains and other free sources are very hard to find…I don’t buy it in a bottle, and if there were pay phones I would not own a cell phone….luckily there are still libraries so I am not forced to be…what we ironically call “ connected”

  74. But is your tap water any better…

  75. A great attorney would’ve chewed and spit out these so called experts. Everything they found was hypocritical and kept saying it could be this or that without any actual prove. This was a waste of time and clickbait.

  76. Now the million-dollar question: What are we gonna do with this information?

  77. Stig upp ur sängen nu lilla My, och lyssna på något viktigt 😴 Det finns ett särskillt slags ädelt vin, som du bör njuta försiktigt 🥳 För om My dricker det utan sans, förlorar det sin forna glans 🍷 Och du får kvar en tom flaska och bittra tårar och aska 😢🤦🏻‍♀️

  78. I drink bottled water because I refuse to drink from the water fountain at school where disease is rampant.

  79. Soo sad here which you guys buy for 80 is free

  80. Do they not have deer park in Canada..?

  81. It would have been fair if you tested tap water in the country against bottle water, I believe you must have tested the tapwater to get a comparison but if you published the results it would be marketing for the bottle of water!

  82. Drink water they said, it’s good for you they said🥴✌🏽

  83. People that drink tap water get arthritis and psoriasis

  84. What happens to a cup and tap water?????? People are super ignorant!!!!

  85. Organic matter.. Good one

  86. Water shud never b sold nor electricity…!!! All about money !!! We shud'nt pay txs

  87. Stop buying bottled water..

  88. False advertisement in my business would have me shut down and fined. This knowledge has been shown many times and they keep on going

  89. Bottled water is an off grid lifestyle savior

  90. People have to accept this isnt heaven and all is not perfect. We are perfecting things I mean water a thousand years ago from a stream was alot less efficient than today. May we continue to perfect things and realize and be greatful for how far we have come .

  91. Tap water has bacteria and biology (bacteria pee)

  92. What about heavy metals?

  93. I don't understand this. I went to my local Safeway today for some pop and they have almost as many kinds of bottles water than flavors of pop. Its insane.

  94. Wow they're going on about tiny bits of plastic when the world's eating s*** food like McDonald's

  95. You seriously believe ingesting contents of bottled plastics healthy?

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