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Forté Mavens in the Marketplace: EmbraceBox

Forté Mavens in the Marketplace: EmbraceBox


– A common quote in the
natural hair community is ask a curly girl about her hair, and she’ll tell you about her life. My name is Angelise Hadley
and I’m a MBA student at McCombs School of Business. Yeah so I’m working on EmbraceBox, which is a do it yourself
hair product subscription box for little girls with curly hair. So every month we send
all of the raw ingredients for them to be able to create
their own hair products. So its been really fun so far, started about a year ago and– Many young girls with curly
hair lack the knowledge of how to properly care for their curls and the confidence to embrace
their natural texture. Going against existing beauty standards. So growing up I had a really hard time embracing my natural texture. I had experienced all the same pain points that my target market is
going through themselves. So when thinking about
how do I change that moving forward, I wanted
hair care to be something fun and something that little
girls look forward to doing. So I thought about how
do I make that something interactive and engaging,
that they would look forward to doing every month. Hi everyone, so today we’re making a lavender coconut
shampoo, its super easy. I kind of just dove in, I
have a science background and I made a MVP minimum
viable product and tested it with friends and family and
then, with their feedback, that’s kind of how it evolved. It took a whole year for me to launch the product and the website. The whole process was kind of clunky and I felt like I was tripping over myself ’cause I just didn’t know what I was doing with regards to business. So that really prompted my
decision to move forward with getting a MBA because
through the resources available at McCombs and
the Austin start-up scene, I’m really getting to build my skill set so that when I’m able to
focus on EmbraceBox full time I’ll be on a way better off
foot than I was before hand. – How have you been able
to balance it with going to school full time, because
I know you have one more year. – Yeah it’s been hard, when
things have gotten crazy. My sisters run my social media for me. – Oh that’s awesome. – So like it’s just been, I’ve
had a lot of support just– I chose to boot strap it,
I wanted to get as far as possible using my own funds and then to get to the
next level I do think I am going to need some funding. My biggest challenge is
definitely just getting the name out there, especially
in the hair care space. There are so many names,
so sometimes it is hard to compete against a lot of
the big brands but I feel like that’s a really fun
challenge and my passion is what has driven me forward thus far and will continue to grow the company.

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