Flyers for 2018 – Do Flyers Still Work for Getting Business?

Flyers for 2018 – Do Flyers Still Work for Getting Business?

Running flyers in 2018, is it even still a
valid way to do business? We’re going to talk about that today. Hi there, I’m Angela Brown and this is Ask
A House Cleaner. This is a show where you get to ask a house
cleaning question and I get to help you find an answer. Yay! Okay cool, so today’s question and today’s
answer is brought to us by, it’s an international database of house cleaning
service providers all across the globe. If you’re a house cleaning service provider
and you don’t have a business fan page, run over there today and set one up, so that we
can send referrals and business to you. We’re going to talk again in just a minute
about the reasons why you need a business fan page, but now today’s question, which
is about running flyers in 2018. All right, when I started my business 25 years
ago, almost 26 years ago, we ran flyers, that’s how we generated business, and the other way
of running business or generating business, was running ads in the yellow pages, and so
that is how we drummed up business. We didn’t have websites, we didn’t have email
marketing funnels, we didn’t have Facebook Ads, there was no Facebook, and all of the
online media that we now use to market our business, did not exist. So in order for us to drum up business, we
ran flyers from door-to-door in all the neighborhoods. Now, back in the olden days everybody had
newspapers, or they had newspaper boxes that were connected to their mailbox tubes, so
that you could leave a flyer inside the newspaper box. So for 25 years we ran flyers, and if I were
starting out in the business today, this is going blow your mind, I would still run flyers,
and I would run flyers fort this reason. When you start a house cleaning business,
you have the very distinct opportunity to target a very narrow market. You get to drive through and look at all the
different houses in the neighborhoods, and you get to pick which neighborhood you want
to work in, unless you have purchased into a franchise and you are mandated a particular
territory, you can work wherever you want. Okay? If you’re not a franchise, you can work wherever
you want. So if you go to a particular neighborhood,
and you see the houses and they’re huge, and they look overwhelming to you, drive on, go
to another neighborhood. Now if you’re doing mass mailing, and you’re
sending out direct mail flyers, you’re not going to be able to target that size of house. You can get down to the specifics of how much
a house costs, but in different neighborhoods the houses cost a little bit differently,
and so you might end up with an enormous house that’s priced very reasonably, and you think
it’s a much smaller house, and then you get there and it’s 3,500 square feet and you’re
like, “Whoa, that’s too big for me to clean.” So, driving through the neighborhoods is going
to allow you see with your eyes, and you can pick which house you want to clean. There are other clues about the houses, the
landscaping, the way that people care for their homes, will clue you in to know whether
or not these people care for their homes, because if they don’t care for their yards,
it’s a pretty good guess that the inside of their home is also going to be a mess, and
you’re going to have a lot more work than you probably initially bargained for. All right, so what do you put on your flyer? If you’re going to run a flyer, what do you
put on it? Well, here’s the catch, I’ve been using the
same flyer for 25 years, and now in 2018, I have a new flyer, and so there will be links
in the show notes to download my new flyer, and here’s the catch. The rules of engagement have changed. Back in the olden days there was nothing called
social proof. Yeah, people wanted to do what’s popular but there was no way for them to verify who you are. Today people will not hire you and bring you
into their home unless they verify who you are. They want to know, not from their neighbor,
but they want to know really, who you are, and they’re going to do a check online. Is this person crude? Are they crass? Are they opinionated? They’re going to look at your Facebook pages
and they’re going to look at your social media links, and they’re going to look at all the
different things that connect you to the person they’re about to hire. Do I want to hire this person on a regular
ongoing basis to come inside my home, and then only to find out, that this person has
a prior criminal record, or that this person has other issues that are going on that would
be damaging to a household to have you come to their house. People now in fact, do their homework. So on your flyer, yes, you need your credentials,
you need your contact information, you need what it is you do. I can’t tell you how many flyers hit my mailbox,
and I open it up … I’m guessing it’s house cleaning. It didn’t say house cleaning on it, there’s
a name on there and a phone number. I have no idea, there might be a few snippet
of things that they offer, and I have to use my deductive reasoning to determine if that’s
in fact what they do. Come right out and say the words house cleaning. “I’m a house cleaner, I’m a maid service.” Announce what you do on your flyer. Have an email, there are, believe it or not,
still people that use email, and there are people that will pick up the telephone and
they will call you, so you’ve got to have a phone number on there as well. Now what I’m recommending, and we’ve never
done this before, is to have a QR code on your flyer. The reason being is this: When people go to
social media and they do their due diligence, and they try to find out who you are, you
can direct that conversation, instead of them just typing in your name and Googling it,
and having all kind of weird stuff pop up, or your competitors who are using the same
name, or someone who’s using your same logo or whatever. You don’t want them to be misdirected, so
if you have a QR code, they can scan that with their smart phone and bam, they’re exactly
where you want them to be. You just directed the conversation. Back to the #HouseCleaning360 We are creating business fan pages, and this
is not just a place for ratings and reviews from your customers. This is where people that have known you for
a lifetime can jump in there and give some feedback. It’s your fandom. It’s like a kingdom, but with your fans. The people that you know, the people that
you trust, the people that like you, the people that are in online groups with you, they can
jump in and say nice things about you. What is really important to me, is not just,
did they do a great job when they showed up at my house? But somebody’s on there and they say, “Yeah,
our kids go to school together, and I’ve known this mother for x-amount of years.” I go, “Wait a second, she’s a good mom, she’s social,” it tells a lot of clues about who you are. So having a fandom expands the view and you’re
directing that conversation by sending customers and prospects directly to that page. They’re not going to get caught up in the
thread of people posting other things on your timeline in Facebook, that maybe you didn’t
approve of. Okay? This is an opportunity for you to direct the
conversation. So on your flyer you do need a QR code and
that’s new for 2018. They’ve been around for a couple of years,
but it’s mandatory now, so you’ve got to have your name, your contact information, your
phone number, your email, if you a have website that’s great. What is it that you’re selling and maybe and
maybe okay, this is very crystal clear, maybe you have one logo, and maybe you have one
special. Don’t be announcing three and four and five
different specials, because that gets really confusing, and people, instead of calling
for the one special, they will call for none of them. Having multiple logos, I have seen lots of
flyers with lots of logos, don’t. Please don’t. Pick one logo. The eyes can only focus on one thing, and
they’re going to go directly to that logo and then they’re going to look for the expanding
information. So don’t have three logos, don’t have five
logos, have one. And if you’re going to have a special have
one special. Now, the rule of advertising is this. On every marketing piece, and we’re talking
about a flyer, you get to have one offer, one call to action. You don’t get to have three or four or five,
just one. On your next flyer you can have a different
special if you want. Okay, so back to the flyers. How do you deliver flyers if the people do
not have newspaper boxes? All right that’s an excellent question, and
a lot of people now don’t, so you have to get creative. It might be that you use door hangers instead
of a flyer. It might be that you tuck it inside the rim
of the door, it might be that you tape it to the handle, or the stick that the mailbox
hangs on. You can’t actually tape it or attach it to
the mailbox, nor can you put it inside, because the mailbox is federal property and if you
get caught putting flyers inside someone’s mailbox, even if you put it on the outside
of their mailbox, or you tape it to their mailbox, you can be caught and all your contact
information is on the flyer, so they will catch you, and then for everyone that they
find, they will fine you, and you have to pay regular postage for that. It can be enormous if you run lots and lots
of flyers. But the stick that the box comes on, usually
has a newspaper box or something, you can tape something to that. You can rubber band it to it, I mean you have
to get creative, if you’re running flyers. You get to pick what neighborhoods you work
in, and you get to pick what your flyer says. And, you get to pick where the customers go
to find the social proof to determine whether or not you’re a good fit for their family. So yes, flyers are still an amazing way to
generate business, because it’s very specific, very specific. This is not like putting flyers on cars in
a parking lot, and then the cars go to all different places and now they call you, but
they live 30 miles away, but they happened to be visiting this part of town the day they
got the flyer. You don’t want that, you want it specifically
to a neighborhood, because that is specifically where you want to work. Alrighty, that’s my two cents for today and
until we meet again, leave the world a cleaner place than when you found it.

Comments (14)

  1. That's how I get my clients

  2. Im trying my luck tommorow. I will be spreading about 300 flyers. See how many calls if even 1 i can get from that. !! Fingers crossed.

  3. Do you use flyers to grow your business? Has it been effective? If flyers are not for you, then how do you market or advertise your cleaning business?

  4. Thank you for this

  5. Hi Angela! I’m an Australian graphic designer and I’m about to apply your flyer philosophy to a completely different spectrum regarding company branding. I appreciate the excellent tips and breath of confidence in terms of distribution. A tip from myself- your backdrop picture would look a LOT better if you set it to greyscale (b&w). And you should bring out the yellows within that black and white to contrast your blue polo 😉 ‘doutone‘. Like Sin City but with yellow. 👌
    Thanks again!

  6. Do people really use that bar code thing? I've never used it or even know how

  7. Hello,
    Where is your sample flyer Angela.? Love your content!

  8. Just found you, already in love. You are very pretty, also vid is very nice.

  9. Funny, as a consumer I find it just as hard to find a good housecleaner as you do finding a customer.

  10. Hi Angela:) I live in a town with a lot of upscale housing. Perfect for Cleaning! But one problem I'm running into is some of these communities are gated all around with one entrance road way which has signs that say no trespassing no solicitation etc… I'm confident some of the people living there would appreciate my cleaning service though I don't want to upset anyone trying to deliver flyers? Any thoughts?

  11. I love to apply this to my tailoring business

  12. I actually put out flyers but i herd its illegal to put them on people's Doors, cars, mailboxes.

    Im just starting and im not having any luck… I tried to posted it on line and i got so many sick men asking for sexual favors. Its so frustrated bc it clearly says CLEANING SERVICES

Comment here