Hi I’m Tammy Fink with The Brand Champion and today we’re going to
talk about why you need double sided business cards. All of these business
cards have one thing in common: They are single sided. Look at all of this wasted real estate. We can do better than that. Less than half of the business cards I have collected are double sided. On your business cards, you want to think about this you’ve got two sides to a business card. You’ve already paid for the (paper) stock. It’s just a few more cents for the extra ink the cover that second side.
What kind of things can you put the back side of your card? You can put a photo of your product.
You can put an appointment reminder. You can also list some of the additional products that you carry. It’s a no-brainer. Now, I know what you are going to say.. everyone writes on the back of their business cards, and you’d be right for the most part. If you write on the back of your business card just
leave one side a matte finish. And have the other side high gloss. You can still put
information on that backside of your card. Some companies business cards and appointment reminders. Why not combine the two onto one card and save yourself
a little money. There’s a wide variety of reasons that you can find for a double
sided business card. Just take the time, and sketch it out and your designer call.
You’ll be glad you did. Thank you for watching the Brand Champion. If you like
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