Car Detailing Business Marketing: Door-to-Door vs Online

Car Detailing Business Marketing: Door-to-Door vs Online

When you’re starting your car detailing business,
what’s one of the first things you think about when you want to market and advertise your
business? Most of you are going to say door-to-door marketing which is going door-to-door or maybe
car-to-car and leaving either your business card or some type of brochure for your services
and your business. Well in this video, we’re going to talk about why that maybe not be
such a good idea and other alternatives you can do to get your business off the ground
and running. Just about any services-based business that starts whether it be carpet
cleaning, lawn mowing, plumbing, HVAC, roofing, most of the time, people think that “If I’m
going to start this business, I need to go to the customers are going to be and that’s
neighborhoods.” So they start what they call canvasing neighborhoods. They just go door-to-door,
car-to-car and just leave brochures and business cards and hope that if we go canvas an entire
neighborhood hood of a thousand residents then at least a few of them will give us a
call within the next month. And they’ll do this day after day, week after week and just
go literally neighborhood to neighborhood leaving their brochures and business cards
in hopes that eventually, some customers will call. And back in the day, let’s say maybe
five years ago that was more effective. But in today’s market with so much digital channels
that we have that you can go after, doing door-to-door marketing or canvassing is not
the most ideal thing to do, in my eyes of course. Maybe others will continue to do so
and I’m sure to many others it works great. Just in my personal opinion, with the digital
assets that we have now, such as Google or search engine optimization, social media,
and so many other channels online, that doing physical, uh, time consuming door-to-door-to-door
is not effective anymore. So for instance, social media, just imagine social media being
door-to-door marketing just digitally. Because social media can have that real word-of-mouth
referral system that everyone wants because again friend of friends are on social media
so it’s so easy to share someone’s work as a detailer to another audience. So let’s say
you have your friend, sister, wife, whoever it maybe, they, you service their car or they
just, you tell them to share you work with their audience and then hopefully you’ll have
a compound effect and someone will see it and then they need their car detailed so you’ll
have that referral come in through someone who is sharing your work. Or perhaps you want
to spend your time building your website and optimizing your website for search engine
optimization. And you work for three, six, eight months and you get your website on the
first page of Google and then you’ll have monthly consistent calls and emails coming
in for your services. And you know, the door-to-door marketing is kind of an immediate, you know,
you print the business cards, you print the brochures, and you just get to it. You hit
the ground running. But in terms of the time you put into it, in terms of actually walking
door-to-door, neighborhood-to-neighborhood and then the money you spend on the business
cards and brochures aren’t worth it for the ROI that you get, the return on investment.
You can spend a little bit more time, a little bit more money, or a lot more time and a lot
more money, on the digital assets of things, of building your online reputation whether
it be through social media or search engine optimization, and the reward will be much
higher, the return on investment will be much higher than the short coming of just going
door-to-door. Because obviously as soon as someone sees their, at least what I do when
I see someone’s brochure or business card on you know the fence outside or my car door,
I just throw it away. Just because that’s not, it doesn’t have my attention for that
type of service, I’m not going to to go out and just keep it in case I ever need a specific
type of service. You know, when I have a specific need or need some type of service, I’ll just
go do a quick online search or check social media to see if anyone has some recommendation
for a specific service. But that’s, you know, when I need that problem solved thats when
I go out and look for a solution. So canvassing an area, you can do that, again, but there’s
so many other digital assets that you can go after that will give you much higher return
on investment and give you a more long term solution. For instance, let’s say, I go back
to search engine optimization, you know, it will take you maybe three, six, eight months
to get on the first page of Google, but once you’re there and you maintain it, the return
on investment you’re going to get year after year is going to be much higher than always
having to go back to each neighborhood and canvas the area week after week, month after
month. Because it takes time and it takes money to do that. It takes time and money
to do search engine optimization, but at the same time, the results you’re going to get
for the long term is much greater with an online presence like search engine optimization,
getting ranked on like Google, compared to just going door-to-door or leaving business
cards and brochures. That’s my take on it, there’s many other that you can do online
that’s going to help you out aside from just going physical door-to-door, walking to each
customers’ house, or each persons house and car. And also, that maybe a big turn off for
people because again you’re kind of just walking on their property or in the shopping center
you’re leaving business cards on their car. That’s just something that most people like.
Again, there are going to be few people out there, a few detailers out there that actually
do get customers by rare occasion or for whatever reason that specific person needed their car
service. Yes, it does work at times. I’m not saying it doesn’t. I’m just saying for the
time and money you put into that compared to what you could invest in online and the
results you’re going to get is night and day. So hope this video helps, let me know down
below what you think about door-to-door marketing or canvassing as they they. And what you’re
doing online to get your business off the ground and moving forward

Comments (7)

  1. good vid was thinking of doing door to door but like the social media idea better thanks bro good perspective

  2. don't agree. I wud post on Craigslist and never got a call but wen I go out and canvas the first door I knock on says yes and are excited to have there car washed.. so it's just one of those businesses that won't really search for it but if someone is there and ready to do it they will go for it cuz they need it done..

  3. Door to door is a very effective way of advertising and marketing a mobile detailing business.

    I can never finish passing out my business cards or flyers because someone is always like, 'Can you clean it now', any small business is a target market when using this method.

  4. do you keep extra microfiber cloths in the zipper pocket?! lol

  5. Aye bruh not everybody can afford to pay google 300$ a month for advertisement especially the ones that are bearly starting like me😒😒😒

  6. ACE,
    Can you give me a call?
    At your convenience.
    Nothing weird bro strictly about detailing.

  7. Do you have any tips on creating and maintaining a YouTube channel? Can you use copyright music in your video, if so how? Much appreciated for the content, Oscar.

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