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Cam Gentry – The Use of Business Cards

Cam Gentry – The Use of Business Cards


hi my name is Cam Gentry I’m the medical
librarian for all of the Via Christi Health System in kansas I’m located at
the st. Francis Hospital in Wichita [Music Playing] My top effective practice is the use of business
cards I chose it for a couple reasons One I think it’s something simple that
anyone can do I think it’s highly useful and I did a two-person survey on if they
have business cards or not and they both said no they said but what a good idea
there’s two important uses for them I think the first is obviously its publicity and you can
tell people where the library is where you are how to get a hold of you your website your email
etcetera secondly if you’re like me and you’re somewhat shy having a business
card is like an introduction it really works well for me I can say hi I’m your
librarian give them the card and then they can say oh and then usually they have a question
or something and i can answer them so for me it kinda smooths the pathway to the
conversation about the library I use my cards a lot I buy 500 at a time and I
go through them pretty quickly so do not be stingy with these things buy big boxes
and and hand them out liberally I hand mine out at orientations staple them to handouts I give out
I hand them out at new community meetings where people don’t know me I hand them out
when somebody is a new library patron I hand them out if somebody asks for my phone
number or email and also I occasionally hand them out as I did last week when
somebody comes in the library for a meeting and they go, “Oh I didn’t know there was a library here”
and Ii go, “Really?” so then I chatter a bit go get a business card and
give it to them. I have two little brief stories about business cards, one day I was walking
down the hallway here at the hospital and drat my CEO walks by me it’s a huge
institution he doesn’t know who I am but he said hello he’s polite I said hello
and he took off like a shot well I didn’t have any business cards with me
I was so mad at myself when I got back to library I said I’m always
gonna have some in my pocket cause I could have easily handed him one with
really not interrupting his pace at all and he could have kept going and then the
other time I was in a grocery store with my work badge on which says medical librarian and that
cashier was just taken by this idea as a job she asked me what I did and she said
it sounded exciting and on and on and I didn’t have a business card to give her and I was
disappointed because at a Walmart somewhere in Wichita Kansas there is
some girl that is dying to be a medical librarian, good for her and so I just
encourage you all to get cards be creative with them as much as you’re allowed
and hand them out do not buy them and just say Oh they cost money I’m gonna save them for
just important occasions, nope no no everywhere right and left and that way
at least people recognize where the library is and where you are [Music Playing] I feel it’s really important to have my
face and my person working with people and not just talk on the phone or
internet I think it’s done really well for me as I am pretty embedded in the
hospital I really enjoy my people and I think the library is used quite offten

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