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Azure Friday | Azure Marketplace

Azure Friday | Azure Marketplace


[MUSIC] Hey I’m Scott Hanselman with
another episode of Azure Friday. I’m here with Vybava Ramadoss, PM on
Azure Marketplace.>>Yeah, hi Scott. Today we’re gonna talk about
the Azure Marketplace. And the Azure Marketplace
is a way for you to get access to not just
products from Microsoft. But then products that are from
our ISV partners that are built and optimized for Azure.>>Okay.
>>Right, so with the marketplace, you can be
an enterprise, dev, and IT pro.>>Mm-hm.
>>And you go into the marketplace, and
it helps you find products. It helps you understand
information like pricing. You can then evaluate these
products for free and deploy and customize them onto
your subscription.>>Who made these products? These are Microsoft products or
these are anybody products?>>These are products from
vetted ISVs who we worked and certify the entire product and make sure works end-to-end
on the Azure’s platform.>>Okay, so this is not like
a free for all Wild West, anyone uploaded a VM.>>Not at all [LAUGH].>>Okay.>>Yeah.
So today, we’re gonna look at
three enterprise scenarios, like top scenarios. And then,
go over them one by one and look at how it looks on
the Marketplace itself.>>Let’s do it.
>>Yeah, so first let’s start with on-prem
migration to the cloud. And so
this is the Azure Marketplace. This is an experience that
went out in the beginning of February. And so with this experience
you get access to things like feature products,
trending products and all [INAUDIBLE] stuff. But you can then get quickly to
the top scenarios that people use to actually acquire
products on the Marketplace.>>I’m curious,
it’s interesting, this is like a nice
public portal. You’re not even logged in, you can see this on
the open internet.>>Yep.
>>How is this different from what’s in the Azure portal?>>So, in the Azure portal, you
are required to be logged in.>>Right.
>>Right? So, you have an eight AAD account.>>Right.
>>And then you’re sort of logged in. You could be on MSA and ORG ID. But this is an unauthenticated
experience that you can get to and look and discover products. You can look at details,
you can look pricing.>>Nice.
>>You don’t even need to be logged in.>>It’s window shopping for
Azure.>>Yeah, it’s awesome.
[LAUGH] And so you get to see top scenarios
like operating systems, DevOps, on-prem migration. And these are really great ways
to get started with Azure as well as get started
with the market place.>>One thing I noticed
immediately that [INAUDIBLE] makes me happy is I see,
bring your own license. Which makes it really clear that
I could have my own existing license and
then move that to the Cloud. But then I also very plain
language that explains how much it’s gonna cost.>>Absolutely. And so, you actually made a really
great point with bring your own license because especially if
you’re an enterprise Dev and IT. You probably have
a set of licenses for the software that
you’re already using.>>Right.
>>And so when you do sort of lift and shift
scenarios you wanna be able to reuse those licenses
directly on Azure.>>Mm-hm, so let me guess then,
if I have my own license for something here,
I am paying Azure for the VM.>>Yep.>>And then I pay them for
the license.>>Yep.
>>But, if I have something like this, they have some kind of
a billing relationship, that money will come out
of my Azure account.>>Absolutely, and
those are hourly pricing, and so you get prices that
are per unit of usage. Great, so let’s take a quick
example and look at this. So if you look at Check Point, which is one of the top software
that is used on-prem today. And a lot of people lift and
shift. If you look at their
pricing options, they actually offer you
multiple ways to acquire this. And so you can do a bring
your own license. But then you can also do
the hourly pricing model.>>That’s cool, so
they do both, nice.>>Yep, and so if you’re
just kicking the tires and you want to try this for a couple months in evaluation
before you use your license in production. You can sort of scroll down and you can look at the publisher
recommended tiers for this particular product. So, this calls out the technical
specifications, but it also calls out the breakdown
of infrastructure versus software costs for
this particular product.>>Okay, cool.>>For the different tiers. Now, what you can also do
is download this as a CSV. Which is actually a very, very
powerful tool because if you’re running this product
on-premises today. You can now compare what it
would take to run this it be on Azure. Or you could run it
hourly on Azure and really make a quick choice
about what works best.>>That’s a particularly
major thing, that this particular product
[INAUDIBLE] they recommend three virtual machines. This is Enterprise
level type stuff. So these are the same products
that I may already have on-prem that I’m using. And I find them in
the Marketplace. And I go,
there’s that familiar face, and there’s that familiar face.>>Exactly, and we work with
the ISV to ensure that these products work perfectly
with the Azure platform. But they are the same
products that people use on-premises, as well.>>Okay, cool.>>Yeah, the next scenario
that’s actually really common, is for people to come and
try and evaluate products. And so, with the Marketplace, we actually make that
process super easy and there are multiple ways to actually
try it completely for free.>>Hm.
>>So one of the ways to do
that is test drives. And so if you choose
a test drive category, you get a list of different
types of products in different categories
that are available. And so here, for example, let
me choose Puppet Enterprise, but here you go in and
you learn about Puppet. But then now if you decide
to not test drive this, this is something that’s
offered to the user by Puppet. And is something that
is completely free for them, because it runs on
the ISV subscription.>>Interesting, okay, so
when you say test drive, you just signed in. Now you’re signed in with
your own personal Hotmail. And you say, I want to
start a free test drive. Are you even gonna pay for
the virtual machine it runs on?>>No, you don’t pay for
anything.>>They handle it,
it’s on their subscription?>>Yep.
>>And it’s even very clear it’ll take a couple of
minutes to deploy Puppet and you can play for an hour.>>Exactly, and so since this
is a short lived environment. It’s a lab like environment. And it goes anywhere
between one and 4 hours depending on the ISV.>>Okay.
>>And what they are willing to offer and what they
are trying to show case.>>Right.
>>But the really cool thing is that you can basically see what
you’re gonna get once this VM or topology is deployed. And they also offer you these
really cool step-by-step manuals. And not just teach you
about the product. But then also how to get
started, how to configure the product, and it actually
runs on Azure specifically.>>That is deeply cool. Because just using
Puppet is great. I’ve seen some of my
other friends and they’re like Octopus Deploy. What’s nice about this is they
didn’t just say, here, play, throw you into the deep end. The didn’t just throw
a use manual up. This is a lab.>>Yep.>>As if I went to
the conference, and I saw them at their booth,
and they said, sit down and work on this lab.>>It-
>>Very customized.>>It works great. And then they also showcase
Like what are the latest, greatest changes? What are the enhancements? So that you can get a really
quick look at this product and evaluate this product.>>Do these product
update themselves?>>So the ISVs work with us to
constantly update the versions of the product.>>Mm-hm.
>>And so as new products release, they
test it, and they validate it. They go through our
certification process and then they make it up there. There.>>Very cool.>>Yeah, the other thing to
note here is that the Microsoft account teams work really
closely with the ISVs. And so if you do have an account
team, you can work with them and understand what is the right
product to pick and choose that works for
your need and your scale. And so
that’s a really important thing. Which is that if you’re
kicking the tires and you’re really new to
a product and you’re not really sure which one to choose
talk to our account teams. So the third scenario
that I wanted to go over was the idea of customization. And so let’s take a product
like Jenkins, right? And we have Jenkins that is
offered by multiple different ISVs that’s available
on the Marketplace.>>That’s a tough one. I wouldn’t even know how
to make that decision. I’ve got the official
Jenkins docker, which you’ve got other companies
like CloudBees and Bitnami that have their instances of Jenkins
that they may have customized.>>Absolutely, and
so in that scenario, there’s a lot of them that
would offer 30 day free trials. Or they would offer test drives,
potentially, that will allow you to try and
evaluate products. A good number of our ISVs
actually offer the 30 day to 60 day free trials as well.>>Okay.>>Which the difference
between that and a test drive is that it actually
runs on your subscription.>>Mm-hm.
>>But then you get to evaluate the software for
free.>>Cool.>>Yeah, so here’s I’m gonna
take an example of CloudBees which is the enterprise
version of Jenkins.>>Okay.
>>And I’m going to look at
what it offers me and then hit Get It Now. In this case, I now get
sent to the Azure portal to now go ahead and deploy
Jenkins on to my subscription.>>Okay.>>And, so I’m going to chose
my account to deploy this. Now the difference
between test drive and this is that in
the case of test drive, I didn’t even need
an Azure subscription. I just needed to use an MSA and
I would get in. In this case, I’m gonna actually deploy
this onto my subscription.>>Interesting, and I see right here it says bring
your own license, Enabled, up here in the corner. And it’s asking you how do
you wanna go to do that? And it isn’t doing it and
so you finally say Create?>>Absolutely.>>Okay.
>>And so let’s get started on this and this is like a simple
basic VM deployment. And I have to enter like
some basic parameters. So let’s say my VM and
then I provide a username and
then my super secret password. And so this really requires
some very small number of parameters to get started with-
>>Right, just like making any virtual
machine except you’re getting an official image
from CloudBees.>>Absolutely, and
if you look at this, this kind of captures all the
data that’s required both for the deployment of the VM. As well as whatever
is required for CloudBees to configure
on the VM as well.>>Now aren’t those parameters
they’re coming from that ARM template that Azure Resource
Management Template that CloudBee’s provided.>>Yes, so
CloudBee provides the image and then we work with them. If it’s a really simple VM we work with them to
generate the template. Otherwise if it’s a really
complex apology then they work and build the template
end-to-end.>>And that’s actually a really
important point that we maybe didn’t hit enough there. That there are certainly
products where it’s like one VM that runs Linux or Windows
that has some app installed. And then there’s the product and
you say topology, where it’s like five, six VM’s that all talk to each
other of varying flavors.>>Absolutely.
>>Or make a SharePoint instance it’s going to go and
there’s all this stuff.>>SharePoint is
a great example. A couple of our other ISVs
who do this, Cloudera, DataStax, all of those have
really large deployments. Where you can choose between
four nodes and 19 nodes and they can configure master and work [INAUDIBLE] configurations
and all of that good stuff.>>Very cool.>>Yeah, and so here, there’s
an ARM validation that’s down against this template, so
we know it’s gonna run. Now, I can hit okay and
go ahead and purchase this. But what I can also do is that
I can look at this template and understand what’s
actually going on. And so if I-
>>If you don’t mind, could you hit Ctrl+ and just make your fonts
just a little bigger.>>Sure.>>Thank you, so that’s, yeah,
not too bad, there we go. So you are basically looking at the Azure Resource Manager
template. And you see the parameters
right there.>>Yeah, absolutely, and this is a common experience
that’s available a bunch of resources on Azure.>>Mm-hm.
>>But the thing to look for is specifically here is that is
really this image reference.>>And that image reference
is really the triplet that explains to you what is
going to get deployed. And that the publisher of this
image is not Microsoft, but it actually comes from.>>I see.>>Right?
And so what you can do now is, you know, you can go ahead and
purchase this. Or what you can do is download
this and decide to edit it. If required, so let me open this
up, say in Visual Studio code. And so,
what this allows you to do is, there are a lot of
enterprises that require you to have particular guidelines
around linear configurations. Or specific guidelines
around what user name is. And so, you can, basically,
edit this template. The key thing to remember is, that triplet is the part
that should not change.>>Okay.
>>But, other than that, you can play around with the
variables, and parameters, and add additional resources
in there as well.>>All right, so, if I’m trying
to evaluate, maybe, a firewall, or some security thing and I’d like to evaluate it in
an actual staging environment. And like you said,
I have my own virtual network, I have requirements about
whether I wanna use SSDs or not.>>Yep.
>>I can go and if I have already
an understanding of ARM. Of Azure resource manager, as long as I maintain that
I will get the same offer?>>Yep.
>>And the same skill?>>And the same certified offer, which is the most
important part of it. So as long as you maintain that
you get the same certified image from the ISV.>>Very cool.>>Yeah, so
to recap we talked about one, which is on-prem migration. Come to the Marketplace
because it’s a great way for you to find products that
you already know and love. If you’re trying to kick the
tires you could basically use test drive as well as free
trials to try products for completely free. And then you should talk
to your account teams because they work really
closely with the ISVs. And can help you pick the right
products and solutions. And last but not least,
you can customize and extend what you have here as
long as you sort of maintain the pointers to
the certified image.>>And what’s our top level
URL for window shopping?>>It’s
azuremarketplace.microsoft.com.>>Let’s see that.>>[LAUGH]
>>So we go to
azuremarketplace.microsoft.com and you can browse,
sell and learn. Fantastic, all right,
we’re learning all about the Azure Marketplace
here on Azure Friday. [MUSIC]

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