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Appointment Card Design – PGprint.com

Appointment Card Design – PGprint.com


Appointment card design with any design, you need to undestand what
the main factors in the equation are. what, who, why and how First, “what” is the idea. With an appointment
card the “what” is to assist your customer in organizing and remembering a scheduled
appointment. next is “who”, this would be Doctors, Dentists,
4×4 shops, body shops, the list goes on, showing there is a need. “why” this ties into the first question…
If the customers miss fewer appointments, the company spends less time rescheduling.
Missed appointments are also gaps in billing which results in a loss of generated income.
Finally, they also assist the customer in remembering that scheduled appointment. Last but not least and the reason I am posting
this video, is “How”. With “how”, you also need to take into account the who, what and
why. Will the customer want a once sided card or two sidedcard? with a 2 sided card they
can have all the business card information on the front and just the appointment info
on the back side. A one sided card on the other hand is a little less expensive, and
you can still squeeze all the info back there, why not kill two birds with one stone? It
is a personal preference. As a designer you can set up some templates
that will cover all these instances and save yourself time in the future with any appointment
card you produce. First the two sided card. I have already set up some artwork but I will
go through the steps and describe some of the options you can create with minimal time. First here is a super basic appointment card,
but once you have the elements you can easily convert this dentist appointment card to a
more upscale card for a wedding planner for example, this was done with a quick font change.
Next if this is still too plain, condense all the information to the right and you can
add a graphic element like I have done here with a quick lace illustration. This same card template can have the fonts
changed again and not it works for a tire shop, just pop a new graphic and you’re done. Now here are some examples of all in one cards,
a single sided press check appointment card, it has a logo, address information and the
appointment information all on one side, next we can take that same template adjust the
information to fit on the right two thirds of the card and add a photo to fill the left
one third like this. And then take that same basic layout, enlarge
the image to fill the entire back of the card, and then take two boxes, changing the opacity
and setting them on top of the image. the top box is set to multiply, he bottom box
is set with an opacity of 90%. That was they still have plenty of area to write but the
image still continues on in the background You can then take that same card and pop in
a different image, and you have a card for a 4×4 shop, you can adjust the color of the
top box by using the eyedropper and pulling the color out of the image box so that it
all matches As you can see there are multiple ways to
set up templates for later use creating appointment cards, you can also utilize a library with
artwork set up in advance. I’ll show you that now, Now that you have all these templates set
up, go to the file menu and select new – library, drag all these items into your new
appointment card library, you do this by select all and then drag it into the library… next
time you have a project requiring an appointment card it will be a snap! in conclusion you can see designing appointment
cards can be easy when you stay prepared. Thanks for watching!

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