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Amazon Marketplace – Day One: Stories of Entrepreneurship | Sherri Yukel, Big Dot of Happiness

Amazon Marketplace – Day One: Stories of Entrepreneurship | Sherri Yukel, Big Dot of Happiness


When we had our second
child, I chose to stay home, so I left my career. All my friends were having
babies and I thought, “Ah, I should be a stay-at-home mom that creates things for other people.” I started making character
hooded bath towels for children. That evolved quickly
into going to craft fairs and that was a nightmare. Trying to work around my
babies, and life, and family, and dinner, and taking care of the house. So, then I just thought, you
know, “I can’t do this anymore. ” And I wanted to start making other things than just the towels. And that’s kind of where
the party side came out. Baby showers, birthday parties,
bridal showers, weddings, girls’ night out, graduations. I used to handcraft it,
answer the phone calls, kid in the arm, you know,
whatever I had to do. Taught myself HTML code,
built my very first website, and I learned quickly
how to market online. We were able to sell
tons and tons of product to the point where they couldn’t keep up. Hi, I’m Sherri Yukel. I own a company called
Big Dot of Happiness. We’re a party decoration company. We actually started
selling on Amazon in 2012. One thing about a party business is it’s all about the event. If you can’t get that product
to that consumer in time, it’s like the ultimate sin. They can’t get that baby shower back; they can’t get that birthday party back. We know they’re gonna
get that stuff in time and this allows them to
wait ’til the last minute, order exactly what they need, and get it in two days
right before their party, and they’re lovin’ it. We manufacture right here
in the United States, in the state of Wisconsin. Ultimately, it really
comes down to the staff. These employees give
me their heart and soul every day they come to work. I know what it’s like to
live and breathe your family and, really, my employees are my family.

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