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5 Principles for Planning for 2019 | Straight Talk with Lou Mosca

5 Principles for Planning for 2019 | Straight Talk with Lou Mosca


Hi, my name is Lou Mosca. I am the Chief Operating Officer of American
Management Services here in beautiful, sunny Orlando, Florida, and what I wanted to share
with you today are some of my thoughts and some of my thinking on how to plan for 2019. Unfortunately, most owners don’t put down
a formalized plan — I think you all should. But, if you’re going to do it these are some
of the things you have to keep in mind. Number 1, follow the KISS principle. Keep it simple, stupid. Stupid always refers to me. Keep it simple, stupid. Don’t make it overbearing. Don’t make it the Magna Carta. Keep it simple so that you and your folks
can refer to it all the time and use it as a bible. I’m going to take you through five of my points
that I think will you create an extraordinary 2019 plan, and actually give you the opportunity
to achieve it and exceed it, because that’s what matters. The first point I have in creating your 2019
plan is to incorporate your key people. Don’t just sit there and document what you
want, and spend hours in your office writing, writing, writing, writing, that no body’s
going to read. Incorporate your key people. if you have 18 employees, and you have 2 or
3 key people that are your go-to people, bring them in and have them part of creating this
document, this bible that you want to use to make sure 2019 is extraordinarily beyond
belief successful. Number 2, have a clear timeline. This is the way I look at things. I think on October 1 you should start drafting
your 2019 plan. On October 1. By October 31, you should have your first
draft done. You and your key people should have it done. Take 30 days, break it down to what you want
to accomplish, by the individual, by category, but that’s your first draft. By November 30, you want to have it finalized. Maybe, have an outside professional take a
look at it. Go to your CPA, give me a call, call your
lawyer, whatever you want. But a third party taking a look at it just
for reasonableness. They don’t live in your world then you should
not take their direction, but someone third party who doesn’t count on you for a paycheck
every week, take a peek at what you’re doing, why you want to do it, how you want to do
it. They might have a suggestion for you that
might be extraordinary. Then roll it out to all of your employees
by the second week in December. You’d be amazed, amazed, how many times I’ve
talked to owners that actually tried to work on a plan and do a plan that comes February
the following year they’re still trying to put the finishing touches on something that
you’re 10 or 15% into the year already. I’m like, “Come on, guys. You either do it or you don’t do it.” Number 1, follow the KISS principle. Number 2, incorporate all your key employees. Number 3, have a timeline to start to put
this document, this Bible in place, and hold yourself accountable to it. You can carve out an hour a day for the next
30 days to get this done. You’re not that busy. Number 3, what do you want to accomplish? What do you want your sales and profit to
look like? Where do you see your business in the next
12 to 15 months? Any new products coming down the pipeline? Geographical footprint, do you need to change
it? Do you have union issues that you have to
deal with? Do you have tariff issues that you might have
to deal with? What’s your competition doing? Do you want to go into new markets? The market you’re in right now, do you have
5% of the business and you want to have a strategy to get to 8% of the business. Is it part of your plan to create a succession
plan for yourself? Do you want to start to divest yourself in
the day to day of the business? You should incorporate all of these thoughts,
processes into where you want to be as you develop and grow your business through 2019. Next, resources and strategy. Can you put this plan into place? Do you have the horsepower? Do you have the people, the processes, the
resources, the money, the capital, the equipment, the brainpower? Do you have a strategy that is workable that
you can begin teaching throughout your organization before 2018 is over so that on January 1,
2019, we hit the ground running? We’re not talking about it? We’re not doing kumbaya meetings. We’re not going on retreats. We’ve got it in process. We’re running with it. Finally, scorecard. How are you going to keep track of yourself? You have this great plan for 2019, you should
break it down by annual, quarterly, monthly, weekly, daily. What needs to get done every day? Annual, quarterly, monthly, weekly, daily. What needs to get done every day? And you’re the scorekeeper. Someone needs to be reporting to you every
day how we’re doing. It’s a living breathing document. Crap’s going to go wrong. It happens. It’s life, right? How quickly are you going to respond to it? You’ll respond quickly if you’re tracking
it annually, quarterly, monthly, weekly, daily, and sharing that with the key people that
helped you build the plan. Everybody needs to be invested. Finally, finally, finally, you make sure — and
it’s not even up here. You make sure everybody is incentived and
pay-for-performance for exceeding that plan. If you’re not sure how to do that, and you
want someone to take a read at it, draft it. Email it to me. Contact me. How do you do this? @MoscaSmallBiz on Twitter, or www.Amserv.com,
or just pick up that damn phone: (800) 743-0410. Happy to talk to you. I don’t want a penny for it. I’m happy to help you. Make 2009 extraordinary. Stop accepting excuses. Have a great day. Jon/Kevin: It’s 2019. Lou: What did I say? Jon/Kevin: 2009. Lou: Well, change it. Make 2019 extraordinary, guys. Stop accepting excuses.

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