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3.5 Making a Business Card: Adobe Illustrator CS5

3.5 Making a Business Card: Adobe Illustrator CS5


Business cards are also an effective way to network. They usually consist of logos, contact information, and a simple design. In the following lesson, we’ll be creating a business
card for a flower shop. To start let’s go to the File menu and select ‘New’. Type ‘Business Card’ in the Name box, then, for Units select ‘Inches’. For the Width type ‘3.25’ and for the Height type ‘2’. Then, set the Bleed to ‘0.125’ for all sides. When finished, click OK. To set up the boundaries in which we’ll
be working on our business card, select the Rectangle tool, then, click and drag to
draw a rectangle to cover the artboard. Click the Effect menu, point to Path, and select ‘Offset Path’. In the Offset Path dialog box type ‘-0.125’ in
the Offset box and then, click OK. Click the Object menu and select ‘Expand Appearance’. Then, click on the View menu, point to ‘Guides’, and select ‘Make Guides’. Now to add graphics to our business card, let’s
locate and open data files ‘Flower.ai’ and ‘Logo.ai’. Go to the File menu, select ‘Open’, go to
where the data files are saved, then, select both data files by holding down the
[Ctrl] key and clicking on both data files. When finished, click Open. To view both data files at once, go to the Application bar and click on the Arrange Documents button, then, select Tile All In Grid. With the Selection tool, click and drag the flower
logo from the ‘Logo.ai’ data file to our new business card document. then, go to data file ‘Flower.ai’, zoom out by right
clicking on the artboard and selecting Zoom Out. Continue until the flower is shown, then, using the Selection tool select the flower, click and drag the flower to the business card document. Since we don’t need the data files anymore let’s close out of them by click on the Close button on each image tab. With the Selection tool, hold down the [Shift] key and drag the corner handle of the flower to decrease its size. Then, drag it to position it in the
lower-right corner of the business card. Next, select the logo and select a corner
to drag and decrease its size. Don’t forget to hold down the [Shift] key to maintain original proportions. Once you finish resizing, select and drag to reposition the logo
in the upper-left corner of the business card. Let’s decrease its size a little bit more. Now we’re going to add informational text to our business card. We need the Type tool to add our pretend
address, email, phone number, and website. Let’s start by typing ‘Library Palmer Wing, Room 4056 (LIB PW 4056)’. Hit [Enter] on your keyboard, then, type ‘[email protected]’, then, hit [Enter] again and type phone number ‘(323) 343-5369’. Hit [Enter] one more time and type ‘www.calstatela.edu/training’. We’re using our actual Calstate L.A. IT Training department information, but since this is pretend, you can type in
whatever information necessary for your business card. Now let’s use the Selection tool to select the text, then, go to the Control panel and click on Character. For the Font, select ‘Nueva Std’ and for the Font size set it to ’12pt’. To change the color of our font, go to the Color
panel and double-click on the Fill color. Let’s change our RGB color to ’96’ for R,
’58’ for G, and ’23’ for B. Click OK to see the changes. Drag to position the text right below the logo and
to the right of the blue guide line. You can also perform any last minute touch-ups such as
resizing or text color changes and position. We can save the business card as an Illustrator file but for
practice we’re going to save it as a .pdf file. Go to the File menu, ‘select Save As’, then, in the Save as dialog box select Desktop to set as
the location to save our file for easy access. Then, from the Save as type list select ‘Adobe PDF’ and click Save. Select Marks and Bleeds from the left pane and under the Marks section turn on Trim Marks as well as Page Information. Click the Save PDF button. To preview our business card as a .pdf file, go
to the desktop, locate our business card file, and double click on it to open and preview it. Here is a preview of our .pdf version of our business card.

Comments (8)

  1. Aren't most cards 3" x 2.5"?

  2. Hi cgn10,

    Business cards come in various sizes and the standard size is 3.5 by 2 inches. Although this video demonstrates the business card size as 3.25 by 2 inches, users have the ability to specify whichever size they want.

    Thank you.

    myCSULA

  3. Can take any picture design I like? or is it already in it? 0.0
    can I use downloaded picture?

  4. @hanbok: You may use any design you like. If you have personal photos or images you downloaded from the internet, these may also be used in your Illustrator project.

    Thanks,
    The myCSULA Team

  5. thx for the tutorial.. simple & clear.. 🙂

  6. There are multiple ways to do the same thing in Illustrator and it's more about preference than anything else. Since this tutorial is creating a single business card, that might be why this trainer used the Negative Offset option as opposed to the trim marks. But if the trainer was creating a full page spread of multiple business cards, trim marks may have been chosen instead.

  7. Hi Michael,

    We'll have to divide our responses to two sections here.

    First off, there are multiple ways to do the same thing in Illustrator and it's more about preference than anything else. Since this tutorial is creating a single business card, that might be why this trainer used the Negative Offset option as opposed to the trim marks. But if the trainer was creating a full page spread of multiple business cards, Trim Marks may have been chosen instead.

  8. In regards to whether or not the printer will reject it–or better yet, whether the printer will print giving enough room to cut out the business card without resizing issues; that has more to do with the bleed settings made at the beginning of the tutorial. That also accounts for the artboard being 3.75" x 2.25" for a 3.5" x 2" business card. Hope this helps.

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